Published on February 25, 2014
For every $1 spent, $44.25 is the average return on email marketing investment. Source: Experian
Email marketing spend grows 10% year over year. Source: Forrester 2011
40% of B2B marketers rated the leads generated by email marketing as high quality. Source: Software Advice Survey
Emails that include social sharing buttons have a 158% higher click-through rate. Source: GetResponse
Monday emails had the highest revenue per email. Source: Experian 2012 Q4 Email Benchmark Report
27% of consumers were more likely to say their favourite companies should invest in more email. Source: ExactTarget
Subject lines fewer than 10 characters long had an open rate of 58%. Source: Adestra July 2012 Report
33% of email recipients open email based on subject line alone. Source: Convinceandconvert.com
For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. Source: Adestra July 2012 Report
44% of email recipients made at least one purchase last year based on a promotional email. Source: Convinceandconvert.com
7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. Source:2012 Blue Kangaroo Study
72% of B2B buyers are most likely to share useful content via email. Source: Earnest Agency
Women click 10% more often than men on mobile emails. Source: Tailored Mail 2012 Email Marketing Trends
There are 3.6 billion email accounts in 2013. Source: The Radicati Group, Email Statistics Report, 2012-2016
By 2016, the number will reach 4.3 billion. Source: The Radicati Group, Email Statistics Report, 2012-2016
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