Email marketing: relevant insights for your business.

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Information about Email marketing: relevant insights for your business.

Published on March 18, 2014

Author: JeeniNews



Email marketing trends, displays key statistics with regard to the emailing process, i.e., how scheduling and timing for emailing affect the reach of marketing campaigns. It also talks about what emailing tactics seem to be more effective: frequency, amount of information requested, the unsubscribe easiness, among others).

Email marketing is an effective tool for your business. In fact, two thirds of global marketers consider email marketing as a good tool in terms of ROI. It enriches communication with your clients and helps to promote your business at the same time. It has the great advantage of allowing you to target specific markets in which you may be interested. However you must take into account some interesting facts to improve your email marketing activities. Read carefully these relevant insights. EMAIL DISTRIBUTION AND PEOPLE 40% MOST EMAILS ARE DELIVERED AND 3 LESS THAN USERS ACTUALLY CLICK ON A SPECIFIC BUT ONLY 16 IN 100 RECIPIENTS OPEN THEM WHAT HAPPENS AT NIGHT? FROM DAYS OF THE WEEK SATURDAY WAS THE WORST SUN DAYS ON PEOPLE CLICK MORE ON LINKS EMAIL’S WATINGS - 2013 EMAILING AT LUNCH TIME IT SEEMS TO BE A BAD IDEA BETWEEN 8:00 AND 11:59 LINK AM 8.00 TO 11:59 2%EMAILS ARE DELIVERED 22 in 100 PEOPLE OPEN THEM AND 4 USERS CLICK ON A LINK Source: Experian Marketing Services WERE THE DAYS WITH HIGHER OPEN RATES IN 2012 50% IN Q2 2013 AT LEAST HALF OF THE EMAIL OPENS OCURRED ONLY ON A MOBILE DEVICE BUT CUSTOMERS STILL PREFER COMPLETE TRANSACTIONS OR CLICK ON LINKS USING A DESKTOP TUESDAY MONDAY WEDNESDAY 1 2 3 & HOWEVER Source: MailerMailer PM EMAILS SENT AT NOON HAD THE L O W E S T OPEN RATES IN 2012 Source: MailerMailer 11 % 4.5 % 52 % AT THE 6-HOUR POST DELIVERY THE EMAIL OPENS AVERAGE IS: AND, CUMULATIVELY, UP TO THE FIRST 6 HOURS, THE OPEN RATE IS ALREADY: Source: MailerMailer AFTER THE FIRST HOUR POST-DELIVERY, EMAIL OPENS PEAK, REACHING: Slightly better From: Jeeni To: Worse Slightly better No difference No difference Better Sharply worse Worse Better Sharply better Slightly worse No difference No difference Slightly better Slightly better Better Better No difference No difference No difference No difference Worse Slightly better Worse Sharply better No difference Sharply better Slightly worse Worse Better Worse Slightly better Better Collect only email at signup Required confirmed opt-in Include an offer in the first email Personalize messages Send welcome message Begin regular sending within a week Collect more than the name, zip Send more than weekly Send weekly Send less than weekly Include whitelisting reminder EMAIL TACTICS MAPPED TO ENGAGEMENT OUTCOMES Comparison of brands using tactics with those not using them (2013) COMPANIES ARE ASKING FOR LESS INFORMATION TO SIGNUP COMPANIES ARE MORE COMMONLY STARTING THEIR RELATIONSHIPS WITH A WELCOME EMAIL INBOX PLACEMENT READ RATE COMPLAINT RATE 1 IN 380% 39% in 2013 COMPANY’S OFFERS ARE LESS FREQUENT IN THE FIRST EMAIL COMPANIES ARE USING OPT-IN METHODS TO BUILD EMAIL LISTS 1 IN 4 EMAILS SENT LESS THAN WEEKLY TEND SEE BETTER INBOX PLACEMENT, READ AND COMPLAINT RATES THAN THOSE SENT MORE FREQUENTLY. ALSO OFFERS OPT-DOWN ALTERNATIVES TO UNSUSBSCRIBE PERSONALIZED EMAILS GET THE WORS INBOX PLACEMENT Source: Return Parh DEVICES REMEMBER: all these insights are indicative. They provide a launching point but we recommend you to conduct your own testing different alternatives) and register its results in order to take customized decisions for your business. Source: Experian Marketing Services Source: Experian Marketing Services Created by jeeni ContentanddesignbyLuisSalerno

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