Email Marketing for Higher Education

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Information about Email Marketing for Higher Education

Published on July 22, 2008

Author: jameskm03

Source: slideshare.net

Description

presention at eduWEB 2008 in Atlantic City

Email Marketing for Higher Education

 

Points We Will Cover Building the Argument Recognizing Audiences Establishing Brand Recognition Analyzing Analytics Goals of your campaign

Points We Will Cover

Building the Argument

Recognizing Audiences

Establishing Brand Recognition

Analyzing Analytics

Goals of your campaign

Key Takeaways Does your email campaign tie in with the rest of your efforts? Are you doing and tracking all the little things?

Key Takeaways

Does your email campaign tie in with the rest of your efforts?

Are you doing and tracking all the little things?

Information About Wofford College

Information About Wofford College

Building the Argument Cost Analysis – vs Print Relevance to Audience Changing Market Trends Speed of Delivery Segmenting Audience Availability of Tracking and Analysis

Cost Analysis – vs Print

Relevance to Audience

Changing Market Trends

Speed of Delivery

Segmenting Audience

Availability of Tracking and Analysis

Establishing your Audience Prospective Students Alumni Young Alumni Donors News Subscribers News Services Athletic Fans Website Updates

Prospective Students

Alumni

Young Alumni

Donors

News Subscribers

News Services

Athletic Fans

Website Updates

Branding Does design match your brand Importance of Consistency and visual identity

Consistency is Key!

Same look and feel as Website

Promotion

List Management Sending targeted messages Send time is relative Making unsubscribe obvious

Sending targeted messages

Send time is relative

Making unsubscribe obvious

Tips for Writing Great Content News Releases Weekly Newsletters Invitations to events, solicitations Data mining Blog Posts Promoting Website Features Promoting Social Media Videos Social Networks

News Releases

Weekly Newsletters

Invitations to events, solicitations

Data mining Blog Posts

Promoting Website Features

Promoting Social Media

Videos

Social Networks

Great Content Advice Subject line is VITAL Bite size chunks – Semantic Markup Linking to Site Multiple Content Options Pictures should add not dominate Same tips apply to good web layout

Subject line is VITAL

Bite size chunks – Semantic Markup

Linking to Site

Multiple Content Options

Pictures should add not dominate

Same tips apply to good web layout

Analytics Tracking Image is Loaded Targeted messages result in higher returns Tracking code on email campaign links roirevolution.com/builder – Google Analytics Send people to your website to track videos Emailing videos and tracking is a bad idea Focus on trends and actionable items

Tracking Image is Loaded

Targeted messages result in higher returns

Tracking code on email campaign links

roirevolution.com/builder – Google Analytics

Send people to your website to track videos

Emailing videos and tracking is a bad idea

Focus on trends and actionable items

Education Industry Rates 96.5% Delivered 28.6% Open 5.2% Click through rate http://bronto.com/stats

96.5% Delivered

28.6% Open

5.2% Click through rate

http://bronto.com/stats

Segmented Campaign Data Wofford News Service Campaign – 17 messages Wofford Alumni Campaign – 7 messages

Key Takeaways Revisited Does your email campaign tie in with the rest of your efforts? Are you doing and tracking all the little things?

Key Takeaways Revisited

Does your email campaign tie in with the rest of your efforts?

Are you doing and tracking all the little things?

Closing / Questions [email_address] – jameskm@wofford.edu Email Marketing Blogs Karlyn Morissette – Web Producer at Dartmouth http://www.karlynmorissette.com/ Bronto Blog http://blog.bronto.com/ Campaign Monitor Blog http://www.campaignmonitor.com/blog/ BlogHighEd http://bloghighed.org/

[email_address] – jameskm@wofford.edu

Email Marketing Blogs

Karlyn Morissette – Web Producer at Dartmouth http://www.karlynmorissette.com/

Bronto Blog http://blog.bronto.com/

Campaign Monitor Blog http://www.campaignmonitor.com/blog/

BlogHighEd http://bloghighed.org/

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