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Email Marketing Best Practices

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Information about Email Marketing Best Practices
Business & Mgmt

Published on December 10, 2008

Author: abunoaman

Source: slideshare.net

Description

Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
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ABC’s of e-Mail Marketing Get Customers. Keep Customers. Get More Customers.

Company Overview Ennect.com Elliance.com Seo.Elliance.com

Ennect e-Marketing Toolkit Overview

Key Trends

#1: The New Marketing Ecosystem is Here

#2: Customer’s New Ecosystem is Here

#3: Conversation Marketing Tsunami is Here

#4: The Age of eMarketing is Here Overall marketing budgets are shrinking Yet, e-Marketing budgets are expanding Reasons? You look smarter You get more insights You can pull trigger faster You get more marketing done – better, faster, cheaper

Overall marketing budgets are shrinking

Yet, e-Marketing budgets are expanding

Reasons?

You look smarter

You get more insights

You can pull trigger faster

You get more marketing done – better, faster, cheaper

#5: Mobile is Here -> -> Then Now Will Be

#6: You Still Matter “ You get lots of marketing stuff done. cool.”

Sample e-Mail Marketing Plan for Phipps Conservatory

Step 0: Understand Marketing System

Build Permission Marketing Database

Step 1: Build Email List

From Website

From Reception Desk

From Call Center

From Gift Shop

From Special Occasions

From Classes & Programs

From Blog

From Contests

From Joint Marketing Events

Step 2: Create Branded Template System

e-Newsletters Promotions Contests Event Invites Special Announcements Alerts Crisis Communications

e-Newsletters

Promotions

Contests

Event Invites

Special Announcements

Alerts

Crisis Communications

Step 3: Use Best Practices

From: Phipps Conservatory Use Best Practices Subject: Reason to Open Now Date: Give Enough Time to Plan a Visit

Short & Sweet – 1 Scroll Use Best Practices

5-7 Reasons To Click Use Best Practices

Let Brand Essence Come Through Use Best Practices

Sell, Sell, Sell Use Best Practices

Educate & Engage People Use Best Practices

Stay CAN-SPAM Compliant Use Best Practices

Send It Regularly: People Expect it Use Best Practices

Step 4: Create Branded Landing Pages

Repeat headline on landing page Amplify the story Place clear call-to-actions Landing Page Best Practices

Repeat headline on landing page

Amplify the story

Place clear call-to-actions

Step 5: Measure & Optimize Campaigns

Summary

Opens

Click Throughs

Bounce Back

Hot Prospects

Email Examples

Drive Attendance

Drive Attendance

Drive Attendance Luxottica

Drive Attendance

Drive Attendance

Deepen Relationships

Announce New Program

Encourage Online Banking

Unload Ad Inventory

Announce New Website

Announce New Website

Season’s Greetings

Season’s Greetings

About Ennect 4 tools, 1 easy toolkit Shared list management CAN-SPAM safeguards Pay-for-usage or subscription pricing Insightful reports

4 tools, 1 easy toolkit

Shared list management

CAN-SPAM safeguards

Pay-for-usage or subscription pricing

Insightful reports

Key Features Starter templates Upload visually rich emails Email broadcasting Insightful reporting including HotProspects No contracts No setup costs Just 5¢ per email with volume discounts; non-profits & higher education discounts available Perfect for Broadcasting E-Newsletters Promotions Updates & Alerts Invitations Press Releases Holiday Greetings

Key Features

Starter templates

Upload visually rich emails

Email broadcasting

Insightful reporting including HotProspects

No contracts

No setup costs

Just 5¢ per email with volume discounts; non-profits & higher education discounts available

Perfect for Broadcasting

E-Newsletters

Promotions

Updates & Alerts

Invitations

Press Releases

Holiday Greetings

Key Features Start with sample surveys Create custom surveys Send email invitations Measure and chart responses Segment and compare responses No contracts No set up costs Just 10¢ per response or unlimited annual subscription; non-profit and higher education discounts available Perfect for: Measuring Customer loyalty Soliciting employee feedback Obtaining event feedback Spotting industry trends Market research

Key Features

Start with sample surveys

Create custom surveys

Send email invitations

Measure and chart responses

Segment and compare responses

No contracts

No set up costs

Just 10¢ per response or unlimited annual subscription; non-profit and higher education discounts available

Perfect for:

Measuring Customer loyalty

Soliciting employee feedback

Obtaining event feedback

Spotting industry trends

Market research

Key Features Create event websites Send email invitations Capture registrations with credit cards Plan event details Print badges Review comprehensive reports No contracts No set up costs No cost-per-registrant fee Multi-event, non-profit and higher education discounts available Perfect for Organizing: Seminars Conferences Tradeshows Corporate Parties Vendor Fairs

Key Features

Create event websites

Send email invitations

Capture registrations with credit cards

Plan event details

Print badges

Review comprehensive reports

No contracts

No set up costs

No cost-per-registrant fee

Multi-event, non-profit and higher education discounts available

Perfect for Organizing:

Seminars

Conferences

Tradeshows

Corporate Parties

Vendor Fairs

Key Features Create online contests & sweepstakes Send email invitations Accept participants from panels, search engines and forums Measure and chart responses Segment and compare responses Draw winners No contracts No set up costs Just 10¢ per response; non-profit and higher education discounts available Perfect for: Generating email list Running contests Maximizing participation Market research

Key Features

Create online contests & sweepstakes

Send email invitations

Accept participants from panels, search engines and forums

Measure and chart responses

Segment and compare responses

Draw winners

No contracts

No set up costs

Just 10¢ per response; non-profit and higher education discounts available

Perfect for:

Generating email list

Running contests

Maximizing participation

Market research

Key Highlights Do-It-Yourself Point-Click-Type ease Real-Time Measurement, Actionable Insights 4 Tools, 1 Easy Interface Pay-as-You-Go or Buy-Bundle Pricing Web-Based

Do-It-Yourself

Point-Click-Type ease

Real-Time Measurement, Actionable Insights

4 Tools, 1 Easy Interface

Pay-as-You-Go or Buy-Bundle Pricing

Web-Based

Key Benefits Saves time Gives insights Gets you closer to your customers Helps you get more marketing done In a Nutshell, Ennect gives you Customer Intelligence Customer Communications Customer Engagement

Saves time

Gives insights

Gets you closer to your customers

Helps you get more marketing done

In a Nutshell, Ennect gives you

Customer Intelligence

Customer Communications

Customer Engagement

Questions? Contact Abu Noaman CEO Phone: 412.586.1480 x 623 Email: [email_address] Twitter: @noaman

For Further Information www.ennect.com www.elliance.com seo.elliance.com

Thank You

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