Published on February 15, 2014
WHAT’S AN EMAIL NEWSLETTER AND WHY DO I NEED IT?
WHY USE EMAIL MARKETING?
MARKETING AND THE LAW IN THE UK • Senders must say who they are and provide an address where the recipient can opt out of receiving further mail • Organisations may only send emails to people who have given their permission
AVOIDING SPAM FILTERS • SPAM Filters block certain trigger words. You can find a list here: http://goo.gl/zC6gK • Do not use loud colours for the body text • Don’t use all capital letters in the subject line or other action words like CLICK HERE • Do not use explanation marks or any punctuation marks more than once in a row • Try not to use £££ • No RE or FWD in the subject line to trick people! • Do not attach bulky documents or zip files
SOME COMPANIES ROCKING IT RIGHT NOW
CANVAS 2013 Canvas 2013 is a web event. More information can be found here: http://www.awwwards.com/events/canva s-2013.html
UNIFOLIO Student portfolio website. Notice the Join now button places in 2 positions…one if before you have to scroll down the page (above the fold) and the other is below.
LULU AND GEORGIA This is a hand made gift brand. When you click the image it sends you to a page… https://www.luluandgeorgia.com/gifts?ite ms_per_page=All The page is directly related to the subject of the email which is not misleading.
DR BRUNO BROS This gourmet catering company shows great savvy by creating an email which looks like a landing page on their website. Immediately directed to the offers and images in the middle but with room to see their Facebook and Twitter pages or even go to their blog.
NEW YORK MOUTH Clever use of images, text and colour entice people in this email to take a choctastic offer!
WELCOME TO THE MAILCHIMP DASHBOARD Mailchimp was made fun and easy to use. The dashboard has a simple and clear layout to guide you around.
SUBSCRIBER FORMS In mailchimp you are able to edit every detail of your forms, here are some ways you can create subscription forms. Canva.com (design tool) Adobe Kuler (colour tool)
CREATING AN EMAIL TEMPLATE HTTP://WWW.CAMPAIGNMONITOR.COM/TEMPLATES/ALL/ HTTP://WWW.BENCHMARKEMAIL.COM/RESOURCES/FREEHTML-EMAIL-TEMPLATES HTTP://WWW.ACTIVECAMPAIGN.COM/TEMPLATES/ HTTP://WWW.CARBONGRAFFITI.COM/EMAILMARKETING/EMA ILTEMPLATES.HTML HTTP://THEMEFOREST.NET/ IT CAN BE USEFUL TO GIVE ALL YOUR EMAILS A SIMILAR THEME. YOUR USERS WILL REMEMBER YOU EASIER THIS WAY. WE WILL CREATE A TEMPLATE TOGETHER AND LEARN WHERE TO BUY ONES.
TIPS TO A GREAT EMAIL • If you have a high hard bounce rate, this could be sign you need to clean up your list for old emails • Soft bounces could mean that users are on vacation or their mailbox is full • Make sure to keep it simple, don’t overcomplicate with too many links. What do you want recipients to do? • Think carefully about the language you use, are you sounding too sales or maybe you are not interesting enough, have a friend read it over • Try to make sure your recepients remember you. Do this by sticking to your brand identity and remaining consistent in regularity and time of emails. Monday is a good day but every business is different so think about days you might be more busy in general. • Use graphics, Canva is a great tool but special occasions call for the use of a real designer!
WHAT DO I DO NOW? • Go home and add an email subscription to your website or blog and start telling people to subscribe. • Finish off your emails and start sending regularly • Add me on LinkedIn and recommend this course to others!
Online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs.
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