Email marketing and Mailchimp

75 %
25 %
Information about Email marketing and Mailchimp
Marketing

Published on February 15, 2014

Author: NatashaAidinyantz

Source: slideshare.net

Description

This slide is from one of my workshops on creating and designing an email in Mailchimp.

We talk about email marketing, SPAM filters, UK data law and then go into looking at great examples of email marketing done well on the web.

WHAT’S AN EMAIL NEWSLETTER AND WHY DO I NEED IT?

WHY USE EMAIL MARKETING?

MARKETING AND THE LAW IN THE UK • Senders must say who they are and provide an address where the recipient can opt out of receiving further mail • Organisations may only send emails to people who have given their permission

AVOIDING SPAM FILTERS • SPAM Filters block certain trigger words. You can find a list here: http://goo.gl/zC6gK • Do not use loud colours for the body text • Don’t use all capital letters in the subject line or other action words like CLICK HERE • Do not use explanation marks or any punctuation marks more than once in a row • Try not to use £££ • No RE or FWD in the subject line to trick people! • Do not attach bulky documents or zip files

SOME COMPANIES ROCKING IT RIGHT NOW

CANVAS 2013 Canvas 2013 is a web event. More information can be found here: http://www.awwwards.com/events/canva s-2013.html

UNIFOLIO Student portfolio website. Notice the Join now button places in 2 positions…one if before you have to scroll down the page (above the fold) and the other is below.

LULU AND GEORGIA This is a hand made gift brand. When you click the image it sends you to a page… https://www.luluandgeorgia.com/gifts?ite ms_per_page=All The page is directly related to the subject of the email which is not misleading.

DR BRUNO BROS This gourmet catering company shows great savvy by creating an email which looks like a landing page on their website. Immediately directed to the offers and images in the middle but with room to see their Facebook and Twitter pages or even go to their blog.

NEW YORK MOUTH Clever use of images, text and colour entice people in this email to take a choctastic offer!

WELCOME TO THE MAILCHIMP DASHBOARD Mailchimp was made fun and easy to use. The dashboard has a simple and clear layout to guide you around.

SUBSCRIBER FORMS In mailchimp you are able to edit every detail of your forms, here are some ways you can create subscription forms. Canva.com (design tool) Adobe Kuler (colour tool)

CREATING AN EMAIL TEMPLATE HTTP://WWW.CAMPAIGNMONITOR.COM/TEMPLATES/ALL/ HTTP://WWW.BENCHMARKEMAIL.COM/RESOURCES/FREEHTML-EMAIL-TEMPLATES HTTP://WWW.ACTIVECAMPAIGN.COM/TEMPLATES/ HTTP://WWW.CARBONGRAFFITI.COM/EMAILMARKETING/EMA ILTEMPLATES.HTML HTTP://THEMEFOREST.NET/ IT CAN BE USEFUL TO GIVE ALL YOUR EMAILS A SIMILAR THEME. YOUR USERS WILL REMEMBER YOU EASIER THIS WAY. WE WILL CREATE A TEMPLATE TOGETHER AND LEARN WHERE TO BUY ONES.

TIPS TO A GREAT EMAIL • If you have a high hard bounce rate, this could be sign you need to clean up your list for old emails • Soft bounces could mean that users are on vacation or their mailbox is full • Make sure to keep it simple, don’t overcomplicate with too many links. What do you want recipients to do? • Think carefully about the language you use, are you sounding too sales or maybe you are not interesting enough, have a friend read it over • Try to make sure your recepients remember you. Do this by sticking to your brand identity and remaining consistent in regularity and time of emails. Monday is a good day but every business is different so think about days you might be more busy in general. • Use graphics, Canva is a great tool but special occasions call for the use of a real designer!

WHAT DO I DO NOW? • Go home and add an email subscription to your website or blog and start telling people to subscribe. • Finish off your emails and start sending regularly • Add me on LinkedIn and recommend this course to others!

Add a comment

Related presentations

Related pages

Send Better Email | MailChimp

Online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs.
Read more

Features That Work for You - Send Better Email | MailChimp

MailChimp Email Marketing and Email List Manager. Features Pricing Support Blog More Sign Up Free Log In Menu Search. Features That Work for You. 42%. 25% ...
Read more

MailChimp Email Marketing Blog

In the past year, MailChimp has hired 132 new employees. By the end of 2015, we’ll have more than 500 folks working here. When I started 2 years ago, I ...
Read more

Contact MailChimp | MailChimp

MailChimp Email Marketing and Email List Manager. Features Pricing Support Blog More Sign Up Free Log In Menu Search. Contact MailChimp. Please select a ...
Read more

MailChimp Email Marketing Blog

MailChimp Email Marketing and Email List Manager. Features Pricing Support Blog More Sign Up Free Log In Menu Search. RSS Feed . Posted by Matthew on Sep ...
Read more

Self-Service Support | MailChimp.com

The Knowledge Base walks you through all of MailChimp's features. Find tutorials, reference articles, videos and more.
Read more

Look What You Can Do | MailChimp

MailChimp. Browse by Category. All Agency App Art Blog Design eCommerce Event Music Nonprofit Publisher Religious Restaurant/Food Service Travel. More than ...
Read more

MailChimp

MailChimp. 203,492 likes · 2,279 talking about this. Send Better Email. More than 9 million people use MailChimp to design and send email marketing...
Read more

Google Apps Marketplace - MailChimp

We make it easy to send email newsletters to your customers, manage your subscriber lists, track campaign performance, and sync your email marketing with ...
Read more

Product Review: Email Marketing with MailChimp

MailChimp is a Web-based email marketing service that comes with a suite of tools. If you're considering using it, read this in-depth MailChimp review.
Read more