Email Marketing 2014 Edition

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Information about Email Marketing 2014 Edition
Business & Mgmt

Published on February 6, 2014

Author: financialaidpodcast

Source: slideshare.net

Description

Email Marketing 2014 Edition

型 Email Marketing ! 2014 Edition

Who am I? ! twitter.com/ cspenn/ favorites

Warnings

The Big Picture

MEDIA AUDIENCE MARKETING LEADS SALES REVENUE

$40 earned per $1 spent

七 7 Elements of Email Marketing

STRATEGY CONTENT LIST PLATFORM DELIVERY METRICS INTEGRATION

戦 略 Strategy

WHAT WHEN WHERE Strategy

168 HOUR TESTING Strategy

There is no single best time to send an email… ! … or anything else.

WEEKLY EMAILS Strategy

内 容 Content

RELEVANT TIMELY TARGETED VALUABLE Content

WHERE DOES CONTENT COME FROM? Content

WEBINAR > BLOG > CURATION > EMAIL > EBOOK Content

Mobile: 2011

Mobile: 2014

Content

Content

Content

Content

名 鑑 List

Building The List

Building The List

Building The List

Building The List

Building The List

Building The List

機 関 Platform

There is no one best email platform. ! There is only what you need and what you can afford.

Platform

What features do you need?

Marketing Automation vs. Email Marketing Service Provider

配 信 Delivery

Never Send Crap

Never Spam People

This button will destroy all your hard work.

SPF SENDER ID DKIM DMARC Delivery Protocols

FROM: SUBJECT: Recipient Behavior

Subject Lines Are HEADLINES

Test to people who don’t know you

Be consistent with people who know you

The New White List

測 定 Metrics

Industry averages are… ! WORTHLESS

Diagnostics

Conversion

Earned - Spent Spent ROI

改 善 Kaizen

緒 Integration

Email Lists Power Ads

Email Lists Power Ads

結 Integrated Campaigns

Integrated Campaigns

結 論 Wrapup

Blatant Pitch 1 ! http://www.christopherspenn.com /buy-the-marketing-white-belt-book/

Blatant Pitch 2 ! http://www.christopherspenn.com /buy-marketing-red-belt/

http://cspenn.com/n ! http://www.shiftcomm.com /subscribe See it in Action!

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