Published on March 2, 2014
Elshadai Negash Deribie Email: email@example.com Cell: +251-91-1238399 (ET) • Digital Media and Communications professional with project management experience • Strong communications and IT skills • Experience working for sports and development organizations and major brands Education: Information Systems (BSc), Sports Administration & Technology (MA) Experience: Digital Media, Media and Communications, Journalism, Project Management, Knowledge Management, Social Media, Major Events Awards: 2009 CNN Multichoice African Journalist of the Year High Commendation Winner
What have I done to justify these claims?
Mission: use the Ethiopian team’s reach to activate a customer loyalty program for Ethiopian Airlines and Diaspora reach for Samsung (through local agent) My work: create ethioberlin2009.com, supply with content live and on the scene, grow online new community of Diaspora Ethiopians (Samsung) and enhance customer loyalty (Ethiopian Airlines) Result: high web hits, community of 30,000 fb fans and 22,000 twitter followers, and earn reputation as the best source of information COMMERCIAL PARTNERS
Mission: establish UNICEF Ethiopia as the go-to agency for children in Ethiopia on all digital platforms. My work: develop UNICEF Ethiopia’s four-year strategy for digital media; operate seven social media channels (facebook, twitter, linkedin, flickr, youtube, tumblr, delicious, and wordpress); and train 150 staff across the organization in seven regions Result: redeveloped unicef.org/ethiopia from scratch, increased twitter engagement from less than 200 to over 2000 followers, and achieved a 141% ROI on campaigns. INTERNATIONAL DEVELOPMENT
Mission: Develop and implement a communications strategy from scratch. My work: Marketing Communications: fulfil all communications obligations in sponsorship agreements signed between the EAF and sponsors. Communications Products: created the first ever official website, newsletter, mailing list for events and media releases Media Services: Accreditation, telecom and results services, and broadcast services. Also provide media development training for media, athletes, coaches, and senior EAF and governmental executives. National Governing Bodies (NGBs)
HOST CITIES Chicago 2016: Turning setback into success Mission: Get prospective cities interested in bidding for the Olympic Games when they take part in the BFG 2011 My work: put together a packet for positive big legacies (video, web portal, publications) Result: Of the 25 cities which took part in the BFG, 13 are now bidding for OG or YOG
www.tiruneshdibaba.net Mission: launch and manage Olympic double champion Tirunesh Dibaba’s digital assets on the social scene. My work: create a world class website , implement second phase transition based on sponsor brand guidelines. Result: 5million page views on highest viewing day , increasing international television coverage, and digital presence. ATHLETES/CELEBRITIES
IFs International Association of Athletics Federations (IAAF): Monaco - Middle East and East African Correspondent - FoA Bio Writer - Content and Social Media Administrator NFPs International Platform for Sport and Development: Biel, SUI
Major Events Doha Asian Games Organising Committee (DAGOC): Doha (QAT) - Web Reporter
Skills The boxes I tick Marketing Communications Writing and Editorial skills Project Management Strategic Planning Content Management Media Relations Media Services Media Training for top executives, celebrities Social Media- strategy and implementation Reputational risk identification and management Media campaigns Sponsor Services
So what more can I offer? Important Networks Development , Olympic Movement, Olympic Media, AIPS, International Broadcasters, Global agencies (AP & Reuters) CNN AJY Alumni Global Experience 3 continents and 4 countries (SUI, ETH, GBR, QAT) , Global and multi-functional orgn (IOC, DAGOC) Unique Personality reliable, innovative, self-starter, patience, persistence, interpersonal skills, consensus builder, team player, knows the vitality of executive buy-in, commercialoriented, sense of humor
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