Published on March 10, 2014
CREATING A SOCIAL MEDIA PLAN
FOR CLIENT WORK An introduction giving the value of social media marketing for your client’s business What can a manager hope to see? How long?
SOCIAL LISTENING •Whom to listen to •How to listen •What records to keep
CUSTOMIZED SOCIAL MEDIA GOALS •The action •The justification •Audiences •Desired effects • The KPI in text (you will know this is successful when) • The KPI in a measurable outcome
PROCESS SUGGESTIONS • Principles (hashtags/concepts to “own”; interaction processes – whom to reach out to; whom to react to; how to incorporate listening; ) • Tactics • Which tools and why (which tools match which objectives?) • Exemplars for tool use (what should the biz be doing in this space?)
MEASUREMENT PLAN Tied back to objectives •Social numbers •Numbers vs. analytics (are there changes in hits/ conversions) •Sentiment So what? How should you use these numbers?
STAFFING How hard will this be? Who is needed? How much time? What cost?
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