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Elements essential to a social media plan

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Information about Elements essential to a social media plan
Social Media

Published on March 10, 2014

Author: AmandaSturgill

Source: slideshare.net

Description

Topic areas to consider in creating a social media plan for a client, or even yourself
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CREATING A SOCIAL MEDIA PLAN

FOR CLIENT WORK An introduction giving the value of social media marketing for your client’s business What can a manager hope to see? How long?

SOCIAL LISTENING •Whom to listen to •How to listen •What records to keep

CUSTOMIZED SOCIAL MEDIA GOALS •The action •The justification •Audiences •Desired effects • The KPI in text (you will know this is successful when) • The KPI in a measurable outcome

PROCESS SUGGESTIONS • Principles (hashtags/concepts to “own”; interaction processes – whom to reach out to; whom to react to; how to incorporate listening; ) • Tactics • Which tools and why (which tools match which objectives?) • Exemplars for tool use (what should the biz be doing in this space?)

MEASUREMENT PLAN Tied back to objectives •Social numbers •Numbers vs. analytics (are there changes in hits/ conversions) •Sentiment So what? How should you use these numbers?

STAFFING How hard will this be? Who is needed? How much time? What cost?

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