Electric Media To Digital Media Ab

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Information about Electric Media To Digital Media Ab

Published on August 13, 2007

Author: adambroitman

Source: slideshare.net

Description

This is a deck about media fragementation and content convergence

Convergence New media paradigms of the digital age

The Electric Age Medium The Moving Image Message The Story At the onset of the electric age Marshall McLuhan said the medium is the message At this time electric media largely corresponded with only one or two delivery technology The Moving Image- Television, Movie Theatre

At the onset of the electric age Marshall McLuhan said

the medium is the message

At this time electric media largely corresponded with only one or two delivery technology

The Moving Image- Television, Movie Theatre

The Digital Age Medium The Moving Image Message The Story Delivery Technology TV, Theatre, iPod, DVR, PC, Mobile Phone Delivery Technologies have became equally important in communications in the digital age Due to advances in technology and the growth of the “specialized device” the term medium no longer suffices as a way to classify how communications are delivered

Delivery Technologies have became equally important in communications in the digital age

Due to advances in technology and the growth of the “specialized device” the term medium no longer suffices as a way to classify how communications are delivered

“ The old idea of convergence was that all devices would converge into one central device that did everything for you…What we are not seeing is the hardware diverging as the content converges”.* Cheskin Research. “Designing Digital Experiences For Youth,” Market Insight Series, Fall 2002, pp.8-9

Convergence/Fragmentation Fragmentation amongst delivery technologies and convergence amongst content are two sides of the same phenomenon Mobile TV Console Game DVR iPod PC Content

Fragmentation amongst delivery technologies and convergence amongst content are two sides of the same phenomenon

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