Elearningadoptionconceptualframework Final

50 %
50 %
Information about Elearningadoptionconceptualframework Final

Published on June 30, 2008

Author: karitz

Source: slideshare.net

Description

My Presentation at the ICEL 2008 in Cape Tonw

A conceptual framework for eLearning adoption: The link between the characteristics eLearning and the characteristics of adopters James Kariuki Njenga Louis C H Fourie Department of Information Systems

Layout Introduction eLearning characteristics Characteristics of eLearning adopters Conceptual framework for eLearning adoption Ongoing research

Introduction

eLearning characteristics

Characteristics of eLearning adopters

Conceptual framework for eLearning adoption

Ongoing research

Introduction Adapted from Rogers(2003), Diffusion of Innovation process

Introduction The theories of adoption of innovations are applicable to eLearning adoption Diffusion of Innovation theory Theory of Reasoned Action Theory of Planned Behaviour Technology Acceptance Model Social cognitive theory System Dynamic Models

The theories of adoption of innovations are applicable to eLearning adoption

Diffusion of Innovation theory

Theory of Reasoned Action

Theory of Planned Behaviour

Technology Acceptance Model

Social cognitive theory

System Dynamic Models

eLearning Characteristics Relative advantage Perceived benefits of eLearning (reliability, effectiveness, cost saving etc) Perceived superiority over preceding modes of teaching and learning Though, even where relative advantages are apparent, they don’t always lead to adoption

Relative advantage

Perceived benefits of eLearning (reliability, effectiveness, cost saving etc)

Perceived superiority over preceding modes of teaching and learning

Though, even where relative advantages are apparent, they don’t always lead to adoption

eLearning Characteristics… Complexity What is the amount of efforts required to learn and use eLearning after the initial awareness? New tools, competencies, learner support If the learning process is broken into manageable units for incremental learning, can this managed the perceived complexity of eLearning use?

Complexity

What is the amount of efforts required to learn and use eLearning after the initial awareness?

New tools, competencies, learner support

If the learning process is broken into manageable units for incremental learning, can this managed the perceived complexity of eLearning use?

eLearning Characteristics… Compatibility Consistency with the status quo (values, norms, habits, lifestyle, needs). Measured against the relative advantage of eLearning. If the cost of incompatibility of eLearning is higher than its relative advantage, adoption is unlikely. Can we challenge the status quo?

Compatibility

Consistency with the status quo (values, norms, habits, lifestyle, needs).

Measured against the relative advantage of eLearning. If the cost of incompatibility of eLearning is higher than its relative advantage, adoption is unlikely.

Can we challenge the status quo?

eLearning Characteristics… Observability In terms of observable benefits that are accrued from the results of using eLearning Most educational products have very limited observable results in the immediate future Use of examples from successful projects elsewhere: contextual difference is an issue

Observability

In terms of observable benefits that are accrued from the results of using eLearning

Most educational products have very limited observable results in the immediate future

Use of examples from successful projects elsewhere: contextual difference is an issue

eLearning Characteristics… Trialability Extent at which users can try the aspects of eLearning – use of “free samples” or “trial versions” or “pilot projects” eLearning being a service oriented innovation, the extent of trialability might be limited to just the technological products.

Trialability

Extent at which users can try the aspects of eLearning – use of “free samples” or “trial versions” or “pilot projects”

eLearning being a service oriented innovation, the extent of trialability might be limited to just the technological products.

eLearning adopters’ characteristics Attitudes toward eLearning Arising from an individual’s appraisal of the desirability of consequences of using eLearning – favourable or unfavourable An individual’s attitude towards eLearning will have a significant influence on the individual’s adoption of eLearning; Where that attitude towards eLearning is positive, there will be positive influence and vice versa.

Attitudes toward eLearning

Arising from an individual’s appraisal of the desirability of consequences of using eLearning – favourable or unfavourable

An individual’s attitude towards eLearning will have a significant influence on the individual’s adoption of eLearning; Where that attitude towards eLearning is positive, there will be positive influence and vice versa.

Adopters’ characteristics… Personal innovativeness The extent to which individuals are willing to use new or improved ideas, concepts, products or services. Personal innovativeness will have positive influence on the decision to adopt eLearning

Personal innovativeness

The extent to which individuals are willing to use new or improved ideas, concepts, products or services.

Personal innovativeness will have positive influence on the decision to adopt eLearning

Adopters’ characteristics… Need for innovativeness need Is the purposive behaviour directed toward originality or use, initiation, development or acceptance of new ideas, concepts, products or services. Can be intrinsic (from an individual) or intrinsic (occasioned by availability of external reward systems) Influenced by personal satisfaction or gratification or expectance of positive outcomes

Need for innovativeness need

Is the purposive behaviour directed toward originality or use, initiation, development or acceptance of new ideas, concepts, products or services.

Can be intrinsic (from an individual) or intrinsic (occasioned by availability of external reward systems)

Influenced by personal satisfaction or gratification or expectance of positive outcomes

Adopters’ characteristics… Need for Innovativeness…. individual’s personal satisfaction or gratification on eLearning use will have a positive influence on the individual’s eLearning adoption decision. Individual’s personal outcome expectations on using eLearning will have a positive and significant influence on the individual’s eLearning adoption decision.

Need for Innovativeness….

individual’s personal satisfaction or gratification on eLearning use will have a positive influence on the individual’s eLearning adoption decision.

Individual’s personal outcome expectations on using eLearning will have a positive and significant influence on the individual’s eLearning adoption decision.

Adopters’ characteristics… Communication behaviour An individual ’ s exposure to, receipt of, and type of information and media used to relay or transmit information about eLearning. Interpersonal communication about eLearning will be related to higher adoption rates of eLearning. An individual exposure to others engaging in eLearning within higher education will have a positive influence on the individual’s adoption decision.

Communication behaviour

An individual ’ s exposure to, receipt of, and type of information and media used to relay or transmit information about eLearning.

Interpersonal communication about eLearning will be related to higher adoption rates of eLearning.

An individual exposure to others engaging in eLearning within higher education will have a positive influence on the individual’s adoption decision.

Adopters’ characteristics… Prior Experience An individual’s past knowledge (favourable or unfavourable) about eLearning through interactions with its proponents or similar innovations. An individual’s prior experience with teaching and learning technologies will have a significant effect on the individual’s eLearning adoption decision: where the prior experience was good or satisfactory the influence will be positive, and where the experience was negative the influence will be negative .

Prior Experience

An individual’s past knowledge (favourable or unfavourable) about eLearning through interactions with its proponents or similar innovations.

An individual’s prior experience with teaching and learning technologies will have a significant effect on the individual’s eLearning adoption decision: where the prior experience was good or satisfactory the influence will be positive, and where the experience was negative the influence will be negative .

Framework for eLearning adoption

Fit between individual and eLearning Individual Individual-eLearning fit eLearning Attitudes toward eLearning Innovativeness Innovativeness need and motivation Communication behaviour Prior Experience Individual’s knowledge about eLearning Individual’s preferences and lifestyle on using eLearning and related innovation Individual’s perceived need or necessity to use eLearning Individual’s abilities and constraints in using eLearning eLearning functionalities of importance to an individual Individual’s satisfaction and gratification in using eLearning Applications Functionalities Interactivity Availability Response time Relative advantage Complexity Compatibility Trialability Demonstratability

Attitudes toward eLearning

Innovativeness

Innovativeness need and motivation

Communication behaviour

Prior Experience

Individual’s knowledge about eLearning

Individual’s preferences and lifestyle on using eLearning and related innovation

Individual’s perceived need or necessity to use eLearning

Individual’s abilities and constraints in using eLearning

eLearning functionalities of importance to an individual

Individual’s satisfaction and gratification in using eLearning

Applications

Functionalities

Interactivity

Availability

Response time

Relative advantage

Complexity

Compatibility

Trialability

Demonstratability

Individual eLearning fit: Example 1 P i  E i where P i is individual’s knowledge about eLearning, E i is individual’s experience in using eLearning or similar innovation, and  denotes the fit. If the fit is strong, there will be a higher likelihood of eLearning adoption;

P i  E i where P i is individual’s knowledge about eLearning, E i is individual’s experience in using eLearning or similar innovation, and  denotes the fit. If the fit is strong, there will be a higher likelihood of eLearning adoption;

Individual eLearning fit: Example 2 P ci  E ci where P ci are the different personal characteristics, E ci are the characteristics of the different eLearning applications and processes, and  represents the fit. If say an Individual’s lifestyle and attitude have a fit to the characteristics of eLearning (for instance functionality, complexity), then this has a positive influence on eLearning adoption;

P ci  E ci where P ci are the different personal characteristics, E ci are the characteristics of the different eLearning applications and processes, and  represents the fit. If say an Individual’s lifestyle and attitude have a fit to the characteristics of eLearning (for instance functionality, complexity), then this has a positive influence on eLearning adoption;

Individual eLearning fit: Example 3 E ci  P ci , that is, if there is a fit between eLearning characteristics and the individual characteristics; this will tend to positively influence the individual’s adoption of eLearning.

E ci  P ci , that is, if there is a fit between eLearning characteristics and the individual characteristics; this will tend to positively influence the individual’s adoption of eLearning.

Ongoing research

Questions

 

James Kariuki Njenga Department of Information Systems University of the Western Cape, jkariuki@uwc.ac.za, jkariuki@gmail.com http://elearningfundi.blogspot.com http://www.elearningfundi.net Louis CH Fourie Department of Information Systems University of the Western Cape, [email_address]

James Kariuki Njenga

Department of Information Systems

University of the Western Cape,

jkariuki@uwc.ac.za, jkariuki@gmail.com

http://elearningfundi.blogspot.com

http://www.elearningfundi.net

Louis CH Fourie

Department of Information Systems

University of the Western Cape,

[email_address]

Add a comment

Related presentations

Related pages

eLearning in Africa

Random reflections about eLearning in Africa James Njenga http://www ... src=embed" title="View Elearningadoptionconceptualframework Final on ...
Read more