eib3_ippt12

50 %
50 %
Information about eib3_ippt12
Business-Finance

Published on January 7, 2009

Author: aSGuest9548

Source: authorstream.com

The Art and Science of Marketing : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 1 The Art and Science of Marketing Marketing in a Changing World : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 2 Marketing in a Changing World New Product Execution Pricing Distribution Advertising What is Marketing? : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 3 What is Marketing? Individual Objectives Organizational Objectives Conception Pricing Promotion Distribution Ideas Services Goods Core Marketing Concepts : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 4 Core Marketing Concepts Goods and Services Value, Quality and Satisfaction Exchange, Transaction and Relationships Needs, Wants, and Demands Markets Types of Marketing : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 5 Types of Marketing Exchanges Transactions Needs Wants The Role of Marketing : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 6 The Role of Marketing Slide 7: © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 7 Time Form Place Possession The Four Utilities Selling Concept vs. Marketing Concept : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 8 Selling Concept vs. Marketing Concept Starting Point Focus Means Ends Existing Products Factory Selling and Promoting Profits Through Sales Volume Customer Needs Market Integrated Marketing Profits Through Customer Satisfaction The Selling Concept The Marketing Concept Customer Satisfaction : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 9 Customer Satisfaction Positive Customer Experiences Negative Customer Experiences Greater customer loyalty Positive “word of mouth” More sales opportunities Less price sensitivity Damaged business reputation Negative “word of mouth” Fewer sales opportunities Reduced business prospects Marketing on the Leading Edge : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 10 Marketing on the Leading Edge Increased Accountability Technology and the Human Touch Business Ethics and Etiquette Understanding Today’s Customers : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 11 Understanding Today’s Customers Understanding Today’s Customers : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 12 Understanding Today’s Customers Organizational Market Consumer Market The Consumer Decision Process : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 13 The Consumer Decision Process Need Recognition Information Search Evaluation of Alternatives Purchase Postpurchase Evaluation Factors That Influencethe Buyer’s Decision : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 14 Factors That Influencethe Buyer’s Decision Purchasing in Organizations : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 15 Purchasing in Organizations Decision-Making Factors Economics and Logic Formal Buying Procedures Multi-Party Participation Buyer-Seller Relationship Slide 16: © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 16 Marketing Research Database Marketing : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 17 Database Marketing Recording Analyzing Transacting Contacting Customers Behaviors Preferences Interactions Planning Marketing Strategies : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 18 Planning Marketing Strategies Examine the CurrentMarketing Situation : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 19 Examine the CurrentMarketing Situation Assess Opportunities and Set Objectives : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 20 Assess Opportunities and Set Objectives Develop the Marketing Strategy : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 21 Develop the Marketing Strategy Segmenting Markets : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 22 Segmenting Markets Target Market Strategies : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 23 Target Market Strategies Company Marketing Mix Company Marketing Mix Market Undifferentiated Differentiated Concentrated Positioning the Product : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 24 Positioning the Product Developing the Marketing Mix : © Prentice Hall, 2007 Excellence in Business, 3e Chapter 12 - 25 Developing the Marketing Mix Social Responsibility Social Responsibility Business Ethics Business Ethics

Add a comment

Related presentations

Related pages

Marketing in a Changing World - adiloran.com | ATJ's home ...

Marketing in a Changing World Planning New Product Execution Pricing Distribution Advertising ... Microsoft PowerPoint - eib3_ippt12.ppt Author: adil
Read more

Core Marketing Concepts. Online search for PDF Books ...

EbookNetworking.net : Allows you online search for PDF Books - ebooks for Free downloads In one place.Current search Core Marketing Concepts
Read more

Connecting with Customers: The Art and Science of Marketing

The Art and Science of Marketing
Read more

Connecting with Customers: The Art and Science of Marketing

İntroduction to Business 2 BUS 102 Erlan Bakiev, Ph. D. 10-* Zirve University BUS 102
Read more