Eg of Country Evaluation

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Information about Eg of Country Evaluation

Published on March 9, 2009

Author: fathima_sy

Source: slideshare.net

INTERNATIONAL MARKETING

BRAZIL

BIG CINEMAS in BRAZIL

Agenda Introduction Technology Government Economy Culture Demographics Competitors SWOT of Brazil - Media & Entertainment Big Cinema and Cinemark Individual Entry

Introduction

Technology

Government

Economy

Culture

Demographics

Competitors

SWOT of Brazil - Media & Entertainment

Big Cinema and Cinemark

Individual Entry

Brazil Covers half of South America The largest population in South America The 6th largest film market in the world Personal income and leisure time drive demand for entertainment

Covers half of South America

The largest population in South America

The 6th largest film market in the world

Personal income and leisure time drive demand for entertainment

Technology Important for selling tickets and measuring business performance Customers can buy and print tickets in advance or pick them up at the theatre, sometimes at self-service kiosks Point-of-sale systems

Important for selling tickets and measuring business performance

Customers can buy and print tickets in advance or pick them up at the theatre, sometimes at self-service kiosks

Point-of-sale systems

Government Federal republic with 26 states Indo-Brazil Trade Relation- Have set a bilateral trade target of $10 billion by 2010 Brazil has emerged as India’s largest trading partner in Latin America Immense scope for increasing bilateral trade

Federal republic with 26 states

Indo-Brazil Trade Relation-

Have set a bilateral trade target of $10 billion by 2010

Brazil has emerged as India’s largest trading partner in Latin America

Immense scope for increasing bilateral trade

Economy One of the world's largest economies Most trades are with the United States, Argentina, China, India and Germany Member of Mercosur Inflation rate :5.84% GDP growth: Currency Rate:

One of the world's largest economies

Most trades are with the United States, Argentina, China, India and Germany

Member of Mercosur

Inflation rate :5.84%

GDP growth:

Currency Rate:

Culture Large numbers of settlers from Portugal brought their culture to Brazil Brazil became democratic Social classes developed between the poor, middle class, and wealthy

Large numbers of settlers from Portugal brought their culture to Brazil

Brazil became

democratic

Social classes developed between the poor, middle class, and wealthy

 

Location:  Eastern South America bordering Argentina Bolivia, Colombia, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela Capital:   Brazilia Climate:  Mostly tropical, but temperate in south Demographics

Location:  Eastern South America bordering Argentina Bolivia, Colombia, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela

Capital:   Brazilia

Climate:  Mostly tropical, but temperate in south

Contd…. Population:  184,101,109 Ethnic Make-up: white (includes Portuguese, German, Italian, Spanish, Polish) 55%, mixed white and black 38%, black 6%, other (includes Japanese, Arab, Amerindian) 1%

Population:  184,101,109

Ethnic Make-up: white (includes Portuguese, German, Italian, Spanish, Polish) 55%, mixed white and black 38%, black 6%, other (includes Japanese, Arab, Amerindian) 1%

Religions:  Roman Catholic (nominal) 80% Government:  federal republic Language: Portuguese (official) Contd.…

Religions:  Roman Catholic (nominal) 80%

Government:  federal republic

Language: Portuguese (official)

Competitors Major competitors are:- Regal Entertainment AMC Entertainment Cinemark Carmike UCI

Major competitors are:-

Regal Entertainment

AMC Entertainment

Cinemark

Carmike

UCI

SWOT Analysis of Brazil Media & Entertainment

Strength Potential market Well developed infrastructure Political stability Dynamic technology Media And Entertainment is one of the most booming sectors in Brazil due to its vast customer reach. The various segments of the Media and Entertainment industry like television and film industry have a large customer base

Potential market

Well developed infrastructure

Political stability

Dynamic technology

Media And Entertainment is one of the most booming sectors in Brazil due to its vast customer reach. The various segments of the Media and Entertainment industry like television and film industry have a large customer base

Contd…. The growing middle class with higher disposable income has become the strength of the Media And Entertainment industry Change in the lifestyle and spending patterns of the Brazilian masses on entertainment Technological innovations like online distribution channels, web-stores, multi- and mega-plexes are complementing the ongoing revolution and the growth of the sector Indian film industry is second largest in the world and the largest in terms of the films produced and tickets sold The low cost of production and high revenues ensure a good return on investment for Indian Media And Entertainment industry

The growing middle class with higher disposable income has become the strength of the Media And Entertainment industry

Change in the lifestyle and spending patterns of the Brazilian masses on entertainment

Technological innovations like online distribution channels, web-stores, multi- and mega-plexes are complementing the ongoing revolution and the growth of the sector

Indian film industry is second largest in the world and the largest in terms of the films produced and tickets sold

The low cost of production and high revenues ensure a good return on investment for Indian Media And Entertainment industry

Weakness Language barrier Cultural differences People preferences The Media And Entertainment sector in India is highly fragmented Lack of cohesive production & distribution infrastructure, especially in the case of music industry The lack of efforts for media penetration in lower socio-economic classes, where the media penetration is low

Language barrier

Cultural differences

People preferences

The Media And Entertainment sector in India is highly fragmented

Lack of cohesive production & distribution infrastructure, especially in the case of music industry The lack of efforts for media penetration in lower socio-economic classes, where the media penetration is low

Opportunities Removes technological gaps Provides foreign exchange Benefits to foreign participants The concept of crossover movies, such as Bend It Like Beckham has helped open up new doors to the crossover audience and offers immense potential for development The increasing interest of the global investors in the sector The media penetration is poor among the poorer sections of the society, offering opportunities for expansion in the area

Removes technological gaps

Provides foreign exchange

Benefits to foreign participants

The concept of crossover movies, such as Bend It Like Beckham has helped open up new doors to the crossover audience and offers immense potential for development

The increasing interest of the global investors in the sector

The media penetration is poor among the poorer sections of the society, offering opportunities for expansion in the area

Contd…. The nascent stage of the new distribution channels offers an opportunity for development Rapid de-regulation in the Industry Rise in the viewership and the advertising expenditure Technological innovations like animations, multiplexes, etc and new distribution channels like mobiles and Internet have opened up the doors of new opportunities in the sector

The nascent stage of the new distribution channels offers an opportunity for development

Rapid de-regulation in the Industry

Rise in the viewership and the advertising expenditure

Technological innovations like animations, multiplexes, etc and new distribution channels like mobiles and Internet have opened up the doors of new opportunities in the sector

Threats Piracy, violation of intellectual property rights pose a major treat to the Media And Entertainment companies Lack of quality content has emerged as a major concern because of the 'Quick- buck' route being followed in the industry With technological innovations taking place so rapidly, the media sector is facing considerable uncertainty about success in the marketplace

Piracy, violation of intellectual property rights pose a major treat to the Media And Entertainment companies

Lack of quality content has emerged as a major concern because of the 'Quick- buck' route being followed in the industry

With technological innovations taking place so rapidly, the media sector is facing considerable uncertainty about success in the marketplace

ADLABS INDIVIDUAL ENTRY

Entry details Place: Sao Paulo / Rio De Janeiro Year of entry: 2012- keeping in mind FIFA World Cup Pricing: Screening: will be have 2 screening/day to understand the occupancy rate Will be showing world cup highlights after each movie, and when Brazil plays there will be full coverage of the game

Place: Sao Paulo / Rio De Janeiro

Year of entry: 2012- keeping in mind FIFA World Cup

Pricing:

Screening: will be have 2 screening/day to understand the occupancy rate

Will be showing world cup highlights after each movie, and when Brazil plays there will be full coverage of the game

Contd…. Will join hands with a coffee company and it will be a main specialty in the multiplex as Brazil is the largest coffee shipping port in the world

Will join hands with a coffee company and it will be a main specialty in the multiplex as Brazil is the largest coffee shipping port in the world

Advantages Easiest and least expensive form of ownership to organize. Are in complete control, and within the parameters of the law, may make decisions as they see fit. All income generated by the business can be kept or reinvested. The business is easy to dissolve, if desired Own identity Independence in decision making

Easiest and least expensive form of ownership to organize.

Are in complete control, and within the parameters of the law, may make decisions as they see fit.

All income generated by the business can be kept or reinvested.

The business is easy to dissolve, if desired

Own identity

Independence in decision making

Disadvantages Have unlimited liability and are legally responsible for all debts against the business. Their business and personal assets are at risk May be at a disadvantage in raising funds and are often limited to using funds from personal savings or consumer loans May have a hard time attracting high-caliber employees, or those that are motivated by the opportunity to own a part of the business Some employee benefits such as owner's medical insurance premiums are not directly deductible from business income (only partially deductible as an adjustment to income)

Have unlimited liability and are legally responsible for all debts against the business. Their business and personal assets are at risk

May be at a disadvantage in raising funds and are often limited to using funds from personal savings or consumer loans

May have a hard time attracting high-caliber employees, or those that are motivated by the opportunity to own a part of the business

Some employee benefits such as owner's medical insurance premiums are not directly deductible from business income (only partially deductible as an adjustment to income)

and BIG CINEMAS

Cinemark A privet industry operating business in US Founded in 1984 by Lee Roy Mitchell and Paul Broadhead Based in Plano and Texas Theaters in several most populated countries

A privet industry operating business in US

Founded in 1984 by Lee Roy Mitchell and Paul Broadhead

Based in Plano and Texas

Theaters in several most populated countries

Advantages Brand name Established market Influence over distributors Customer loyalty Removes technological gaps Provides foreign exchange Benefits to foreign participants

Brand name

Established market

Influence over distributors

Customer loyalty

Removes technological gaps

Provides foreign exchange

Benefits to foreign participants

Disadvantages Changes in government policies Conflicts between parties Unfair terms and conditions Lengthy procedure Delay in decision making

Changes in government policies

Conflicts between parties

Unfair terms and conditions

Lengthy procedure

Delay in decision making

Come to Brazil !

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