Effective twitter for communication product integration presentation

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Information about Effective twitter for communication product integration presentation

Published on February 4, 2014

Author: PESStockholm

Source: slideshare.net

Effective April 1, 2009 Sarah Milstein (@SarahM)

Why Sarah Milstein?

Hashtag #w2e

Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

Twitter strategies ?

What will be different in three months, six months or a year because we've engaged on Twitter? Photo: Sreejith_K, Flickr $ Photo: lemoncat1, Flickr

With whom do we want to connect? Photos: Judith Wolfe

What kind of information is interesting to these people?

What kind of information is interesting to these people?

What kind of information is interesting to these people?

What kinds of problems might a Twitter account raise?

Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

Search.twitter.com

Tweetbeep.com

Monitter.com

Twist.flaptor.com

Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

Who? Photo: Thomas_Hawk, Flickr

Multiple posters

What?

Hold conversations

Share links

Link to your sites

Amplify

Acknowledge problems

Hold promotions and contests

Effective posting Promotions and contests

Reveal yourself

When?

Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

Content, then search

Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

“Salesforce.com…has legitimized the tweet as a cry for help by incorporating Twitter into its system.” – The New York Times “When you have a problem, your first instinct is not to call customer service because it’s going to be painful. People are sharing their problems on Twitter before contacting the call center.” –Alex Dayon, Salesforce SVP

Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A

Contact me Sarah Milstein @SarahM @TweetReport sarah.milstein@gmail.com www.20slides.com

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