Published on March 5, 2014
EFFECTIVE COMMUNICATIONS IN TODAY’S EVOLVING HEALTHCARE ENVIRONMENT HEATHER GARTMAN Managing Director, Chandler Chicco Companies DC 1
THE MORE THINGS CHANGE… 2
THE MORE THEY STAY THE SAME… While the environment we operate in continues to evolve and where you put your emphasis (value-proposition) may change, the path to effective healthcare communication remains the same: Don’t neglect the fundamentals… Utilize an integrated communications strategy and execute it flawlessly 3
RULES OF ENGAGEMENT… Be open and honest Make new friends but keep the old Know the power of one Think nationally AND locally Listen more act less Integration is everything
THE POWER OF ONE: How Dangerous Is That Sketchy Subway Bread Chemical, And Who Else Uses It? 'Eat Fresh' Rubber 'Where winners eat'? Subway meals can be UNHEALTHIER than those from McDonald's Subway Phasing Out Bread Additive After Blogger Flags Health Concerns 5
TODAY’S EFFECTIVE COMMUNICATIONS MODEL Earned Gov’t Relations Marketin g Paid PR Your Message Shared Managed Markets Owned Advocac y Legal/ Regulatory 6
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