Editors & Social Media

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Information about Editors & Social Media

Published on August 8, 2009

Author: pathway-inst

Source: slideshare.net

Description

If you want know basics of social media .this ppt is suitable to start

Editors & Social Media E-Marketing Team Editors & Social Media E-Marketing Team August 2009 Media international Co.

Editors & Social Media E-Marketing Team

Editors & Social Media E-Marketing Team

Editors & Social Media E-Marketing Team Agenda An Overview of Social Media What can Social Media do for you? What is Social Media? How big is Social Media? Who is using it?   Social Media Marketing What is Social Media Marketing? How do I identify my community? Where do I start? What are people saying about me or my business? Facebook ,youtube , Twitter & Internet Marketing Tools

Agenda

An Overview of Social Media

What can Social Media do for you?

What is Social Media?

How big is Social Media?

Who is using it?

 

Social Media Marketing

What is Social Media Marketing?

How do I identify my community?

Where do I start?

What are people saying about me or my business?

Facebook ,youtube , Twitter & Internet Marketing Tools

Editors & Social Media E-Marketing Team What is social media ? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. It’s how people engage , participate and share online

Editors & Social Media E-Marketing Team Benefits of Social Media Marketing Customer loyalty Increased Credibility Increases Time on site Drives Word of Mouth recommendation / referral Builds credibility

Benefits of Social Media Marketing

Customer loyalty

Increased Credibility

Increases Time on site

Drives Word of Mouth recommendation / referral

Builds credibility

Editors & Social Media E-Marketing Team Before we start you should !

Editors & Social Media E-Marketing Team Before we start you should ! 1) Define main objectives 2) Highlight your online audience 3) Brainstorm ideas, be creative 4) Connect with social media influencers 5) Push to multiple social media channels 6) Use online PR to promote to journalists & bloggers

Editors & Social Media E-Marketing Team Different Platforms Blogs, Micro-Blogs and V-Logs Social Networks Social Bookmarking Slideshow, Document, Video and Photo Sharing Podcasting / Video Podcasting Wiki Sites Forums Virtual Worlds

Different Platforms

Blogs, Micro-Blogs and V-Logs

Social Networks

Social Bookmarking

Slideshow, Document, Video and Photo Sharing

Podcasting / Video Podcasting

Wiki Sites

Forums

Virtual Worlds

Editors & Social Media E-Marketing Team How big is Social Media? Facebook has 200 m active users 3bn+ minutes are spent on Facebook every day 77% of active internet users read blogs 133m+ blogs indexed by Technorati Twitter users grew by 900% in the last year Twitter has just 38 staff 10 hours of video are uploaded to YouTube every minute.

How big is Social Media?

Facebook has 200 m active users

3bn+ minutes are spent on Facebook every day

77% of active internet users read blogs

133m+ blogs indexed by Technorati

Twitter users grew by 900% in the last year

Twitter has just 38 staff

10 hours of video are uploaded to YouTube every minute.

Editors & Social Media E-Marketing Team Where do I start? – Tips Don’t try to ‘sell’ ‘ Content is king’ Build long term relationship Keep it relevant to your audience win to win relatinship Engage in conversations Observe the competition

Where do I start? – Tips

Don’t try to ‘sell’

‘ Content is king’

Build long term relationship

Keep it relevant to your audience

win to win relatinship

Engage in conversations

Observe the competition

Editors & Social Media E-Marketing Team What are people saying about me or my article ? – Resources Google Alerts http://www.google.com/alerts/ Twilerts http://www.twilert.com/twilerts

Editors & Social Media E-Marketing Team Social Media & internet marketing tools You tube Select relevant category Optimize with relevant text to improve YouTube search rankings Use tags for local keywords Allow embedding of videos Target niche video sites, not just YouTube

Social Media & internet marketing tools

You tube

Select relevant category

Optimize with relevant text to improve YouTube search

rankings

Use tags for local keywords

Allow embedding of videos

Target niche video sites, not just YouTube

Editors & Social Media E-Marketing Team Social Media & internet marketing tools Twitter check list Write with a human voice Listen: Pay attention to what people are saying Converse: Talk to others even when they’re not specifically talking to you Be responsive: Monitor Twitter at least daily, it can be even more powerful when monitoring it more frequently Quality over quantity: It matters far more to post something meaningful or interesting than constantly posting; similarly, attracting the right followers is more important than racking up a body count Avoid link spam: While some links back to your digital properties are fine, they shouldn’t be in every tweet Stick around: With relationships and conversations so central to Twitter, it’s best to use Twitter as part of an ongoing program rather than a one-off campaign

Social Media & internet marketing tools

Twitter check list

Write with a human voice

Listen: Pay attention to what people are saying

Converse: Talk to others even when they’re not specifically talking to you

Be responsive: Monitor Twitter at least daily, it can be even more powerful when monitoring it more frequently

Quality over quantity: It matters far more to post something meaningful or interesting than constantly posting; similarly, attracting the right followers is more important than racking up a body count

Avoid link spam: While some links back to your digital properties are fine, they shouldn’t be in every tweet

Stick around: With relationships and conversations so central to Twitter, it’s best to use Twitter as part of an ongoing program rather than a one-off campaign

Editors & Social Media E-Marketing Team Social Media & internet marketing tools Facebook Creating a Group “ related to your interest” Invite right people Avoid link spam Content is a king Debating posts Join other groups and share by post. Became an active on them. The first post should not be advertising Participate in discussion groups

Social Media & internet marketing tools

Facebook

Creating a Group “ related to your interest”

Invite right people

Avoid link spam

Content is a king

Debating posts

Join other groups and share by post. Became an active on them.

The first post should not be advertising

Participate in discussion groups

Editors & Social Media E-Marketing Team Social Media & internet marketing tools Facebook Face book pages You add html code or flash files Add applications Facebook Pages are visible to everyone Facebook Pages can have an unlimited number of fans Did not need confirmation Send updates to all your fans

Social Media & internet marketing tools

Facebook

Face book pages

You add html code or flash files

Add applications

Facebook Pages are visible to everyone

Facebook Pages can have an unlimited number of fans

Did not need confirmation

Send updates to all your fans

Editors & Social Media E-Marketing Team Social Media & internet marketing tools Facebook Mini Feed and News Feed Profile Page Events Notes and Photos Messages Marketplace Share / Posted Items Networks Share / Posted Items

Editors & Social Media E-Marketing Team Facebook Applications applications YouTube video box ، لمشاركة الفيديوهات الموجودة على youtube وتخدم موضوعك . Blog box هذه الخاصية تتيح لك أن تشارك ما تنشره على مدونتك أولا بأول مع الناس، ويمكن أن يكون اللينك خاص بمدونة تحرص على متابعتها Make quiz يمكن أن تقوم بعمل مجموعة من الأسئلة التى تكشف جوانب معينة فى الشخصية ويرفق بها نتائج الاسئلة . Causes ادع الناس لمشاركة فكرة ما ترغب فى عمل حملة حولها، وأن يظهر إعلان هذه الحملة فى صفحتهم الشخصية لأصدقائهم Rss simply قم بنشر التحديث الذى يتم فى قسمك أولا بأول من خلال الاشتراك فى خدمة rss Twitter اجعل أصدقائك على الفيس بوك يتعرفوا على تدويناتك على تويتر Voice massage استخدم خاصية الرسائل الصوتية لإرسال رساله لأعضاء مجموعتك بين فترة وأخرى . تتيح لك هذه الخاصية أن تقوم بعمل تصويت حول موضوع ما ومشاركته مع أصدقائك . وهناك العديد من التطبيقات التى يمكنك أن تكتب حولها، وكيفية استغلالها

Editors & Social Media E-Marketing Team Facebook Applications Applications التطبيقات الخاصة بالتدوين Networked blog : وهى إحدى التطبيقات التى يمكنك من خلالها نشر تدويناتك ومتابعة تدوينات من : تريد، فهى وسيلة جيدة لتسويق نفسك Notes هى من الابلكشنز الموجودة فى البروفايل ويمكن استخدامها فى التدوين ومشاركة عدد من الأصدقاء فى هذه التدوينة، ويظهر هذا فى تحديثات الأصدقاء ( ممكن نقوم بنشر خواطر حول تعليق على موضوع عن الحجاب مثلا ونجعل أحد المشتركين خالد الصاوى لأنه من الشخصيات المعروفة وله العديد من الأصدقاء فمن الممكن أن يثير الموضوع الفضول لديهم ) Simplaris Blogcast : ويمكن من خلالها نشر عنوان تدوينك ولينكها التطبيقات الخاصة بالتسويق للأقسام والمواقع والموضوعات : Define me : تتيح هذه الميزة أن يقوم أصدقائك بوصفك فى كلمة أو اعطائك سلوجن، من خلال مجموعة من الكلمات التى يتيحها التطبيق وهو ما يجعل اصدقائك يكونوا وجهة نظر عنك Professional Profile: Business Networking: وهى خاصية تعطيك الفرصة لأن تقوم بنشر السي فى الخاصة بك، بين أصدقائك وأصدقائهم وال net work الخاصة بك Posted Items (Default App) : تسمح لك بمشاركة ما تريد من فيديوهات – صور – لينكات موضوعاتك مدونتك فيديوهات مع اصدقائك

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