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Edgehill presentation

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Information about Edgehill presentation

Published on February 18, 2008

Author: sue_cunningham

Source: slideshare.net

Description

Presentation by Alison Wildish at the UCISA TLIG 'Innovation and Communication' workshop in Feb 2008
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An Applicant Community Website for Edge Hill University Alison Wildish Head of Web Services, University of Bath

- Lack of information - Poor inconsistent communication; paper, paper, paper… Why?

- Lack of information

- Poor inconsistent communication;

paper, paper, paper…

University Status Increased applications - Need to convert those applications into real students Why?

University Status

Increased applications

- Need to convert those applications into real students

- Ensure we sent out a consistent message Engage students (make them want to choose EHU) - Make them feel part of our community Our aim…

- Ensure we sent out a consistent message

Engage students (make them want to choose EHU)

- Make them feel part of our community

- Communicate – let applicants know what to expect and when - Feed information - Make it less formal - Tell it like it is Our approach…

- Communicate – let applicants know what to expect and when

- Feed information

- Make it less formal

- Tell it like it is

Use the web for the majority of communication Build a community that they feel part of Let them talk directly to the people who are in the know (our students) - Let them talk to each other How?

Use the web for the majority of communication

Build a community that they feel part of

Let them talk directly to the people who are in the know (our students)

- Let them talk to each other

hi.edgehill.ac.uk Alison Wildish Head of Web Services, University of Bath

Managed expectations Students felt communicated with: http:// blogs.edgehill.ac.uk /spark/ The results…

Managed expectations

Students felt communicated with:

http:// blogs.edgehill.ac.uk /spark/

“ I was planning to go to another Uni but I am definitely coming here now ”

“ I was planning to go to another Uni but I am definitely coming here now ”

Thanks Any questions? Alison Wildish Head of Web Services, University of Bath [email_address]

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