Published on June 2, 2008
Ed Byrne’s This I Believe Last Updated June 2008
Create a culture where people are free to do their absolute best.
Every morning write a list of things that need to be done that day. DO THEM
Experiences NOT Services
Create a cause not a business
The Relentless Pursuit of Excellence
The Future is Here ... It’s just not Evenly Distributed
‘Surplus Economy’ Everything is Similar
Make Your Mark: DO STUFF THAT MATTERS
Great success is the product of many failures
Luck is when preparation meets opportunity
The greatest human need is to be appreciated.
Hardball: Are you playing to play or playing to win?
Passion is not a Luxury. It’s an Imperative.
Emotion without Action is Useless
The future of marketing is being able to create stories other people want to tell
There's no better selling tool than a user talking about their amazing experiences.
To sell something, you must ﬁrst be using it yourself
Your goal has to be to ‘Change the World’
If you cant state your position in 8 words or less, you don’t have a position.
Your time is limited, so don’t waste it living someone else’s life.
Be INSANELY GREAT
Don’t satisfy customers, delight them.
Be ‘Business Like and Fair’
Customers who don’t get support become someone else’s customers.
Create Brand Evangelists
Blogging is the best relationship building tool. Ever.
Brands should be interactive - make people think of the solution. Brand the philosophy.
Control the conversation by improving it
Change will always be with us. Change will always be painful.
The essence of strategy is choosing what NOT to do.
Beauty in design is not only about what can be seen, it’s also about what can’t be seen.
Our Products do less the the competition, intentionally. 37 Signals
Don’t tell a better story than your competition, tell a diﬀerent one.
If you can’t change on the ﬂy you’ll lose to someone who can. BE LEAN.
Know who your app is intended for and focus on pleasing THEM
The secret to success is to make everything one-button easy, and then get out of the way.
Inspire your colleagues, investors, or employees by painting a picture of a world made better by your service, product, company, or cause.
Don’t do what you love - love what you do.
It doesn’t matter what you SAY you do (advertise / market); it’s what you delivery that counts.
The purpose of a business is to create a customer. All the rest is window dressing.
The Web empowers the customer more than it empowers the organisation.
No, you won’t ‘know it when you see it’ : Take the time to PLAN what you want and then take a RISK on what you get.
Strong brands are known for something. Not 10 things.
Disturb the comfortable. Comfort the disturbed.
Inspire passion or go-home
The job is not about simply making sales; it’s about making customer value.
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” - Charles Darwin
If you want to have a cool brand, you have to do cool shit.
How many of your Top 5 Strategic Initiatives/Key Projects score 8 or higher [out of 10] on a “Weird”/ “Profound”/ “Wow”/“Game- changer” Scale?
Whoever Makes the Most Mistakes Wins: The Paradox of Innovation
You miss 100% of the shots you never take
People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll ﬁght for, sacriﬁce for, trust.
Somewhere along the line, we seem to have confused comfort with happiness
Life is not a journey to the grave with the intention to arrive safely in a pretty and well-preserved body, but rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming: Wow!! What a ride!
Own the conversation by improving it.
You must have long range goals to keep you from being frustrated by short range failures.
Jeﬀ Bezos: quot;We focus our strategies on delivering fundamental services better than anyone else. Technology changes. Competitors change. But 10 years from now, nobody's going to say to us, We love what you do, but it's too fast.' Or It's too reliable,' or too cheap.'quot;
“If things seem under control, you’re just not going fast enough.”
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