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Information about Ecopreneurship

Published on March 15, 2009

Author: gavindjharper



A presentation on Ecopreneurship, the interface between "Entrepreneurship" and "Ecology" - sustainable business for an enduring future.



The Three ‘Spheres’ of Sustainability Spheres Environmental No Unsustainable Environmental Degradation Sustainable Sustainable S i bl Living Economy Environment Social Economic C it Fi i ll Community Financially Equitable support for viable Social initiatives Structures

The light-bulb moment is now dead. Grossly i ffi i G l inefficient, no longer will a l ill filament illuminate our ideas. L.E.D’s use far less power!

“An entrepreneur whose business p efforts are not only driven by profit, but also by a concern for the environment.” lb fh i ” Schuyler (1998)

An entrepreneur is an individual who… •Conceives a new business opportunity •Assumes personal risk to transform that idea into reality. •Identifies new commercial ventures “Thinking outside the box”. •Approaches an idea from a different p p pp perspective to the status q quo. •Incubates the idea and champions its adoption in wider society. •Brings together the money, people and technology. •Launches and grows the business venture Launches venture. An agent of change… a Schumpeter (1934) would say…

p p •Sustainopreneurship •Environmental Entrepreneurship E C i li •Eco-Capitalism

•Global Population Growth p •Increasing Life Expectancy •Climate Change Cli Ch •Resource Scarcity Resource •Lack of Equity in the World •Human Right

•In 1971, Harvard Business Review runs and article (Quinn 1971) saying that the “ecology movement” could provide new business ecology movement opportunities rather than being a “drain” on economic activity. •Early 1990’s a more nuanced examination of ‘ecopreneurialism emerges’, with the term being used more widely (Bennett 1991), (Berle 1991) & (Blue, 1991) •Small but growing body of literature – especially now the “issues” issues are recognised in the mainstream.

•Technology Lock-In: gy •Automotive Company (Detroit and the Internal Combustion Engine) g) •Not Invented Here •Dyson vs. Conventional Vacuum Manufacturers vs •“Stale”Thinking

Traditional Business Model Linear System • Externalises Resource Extraction • Externalises Wastes • Environmental ‘costs’ discounted •

Sustainable Business Model • Cyclical System • Acknowledges Resources Must Come From The System (Maybe Even From Waste) • Acknowledges Wastes Are ‘Fed Back’ Into The System y • Environmental ‘Costs’ Included And Accounted For

Sustainable Business Model

•Coined by the World Business Council on Sustainable Development. D lp •Eco-efficiency is about “Decreasing Waste” whilst “Increasing Productivity”. “I i P d ti it ” •Could also be extended to “Cradle to Cradle” thinking, where waste from one p h tf process, b becomes the raw th materials for another.

“In nature, one-way linear flows do not long survive. Nor, by b extension, can they long survive in the human i hl i i hh economy that is a part of the earth's ecosystem.The challenge is to redesign the materials economy so that it h ll i di h il hi is compatible with the ecosystem.”

Reducing •Reducing Wastes •Solid Waste •Liquid Waste Liquid •Energy Waste •Reducing Emissions ed c g ss o s •Carbon Emissions •Air Pollutants •Reducing Use of Hazardous Chemicals •Reuse of Industrial Waste as a raw material. f •Sustainable Raw Materials •Sustainable Energy Use gy •Reducing “Excess” and Waste

Founded in Sweden in 1989, be Swedish Scientist Karl- • Henrik Robert. Developed through “consensus process”, definition of • sustainability. bl Follows “Brundtland Report” in 1987 – by Gro Harlem • Brundltand – where the definition of sustainability the sustainability, ability to “meet the needs of the present without compromising the ability of future generation to meet their p g y ff g own needs” was coined.

y y y 1. Nature's functions and diversity are not systematically subject to increasing concentrations of substances extracted from the earth's crust. 2. Nature's functions and diversity are not systematically subject to increasing concentrations of substances produced by society. 3. Nature's functions and diversity are not systematically impoverished by physical displacement, over-harvesting, or other f h forms of ecosystem manipulation. f i li 4. 4 People are not subject to conditions that systematically undermine their capacity to meet their needs.

Abrahamsson, A “R Ab h A. “Researching S h Sustainopreneurship – conditions, concepts, approaches, h d h • arenas and questions”, 13th International Sustainable Development Research Conference, Mälardalens Högskola,Västerås, 10-12 June, 2007 Schaper, M. (2002) “The Essence of Ecopreneurship”, Greener Management • International, 38 Schuyler, G. (1998) “Merging Economic and Environmental Concerns through • Ecopreneurship”, Digest Number 98-8, Kauffman Center for Entrepreneurial p p, g , p Leadership Clearinghouse on Entrepreneurship Education.

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