eCommerce session 3 MOGHIMI

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Information about eCommerce session 3 MOGHIMI

Published on February 21, 2013

Author: bmoghimi



E-Commerce Session 3 University of Georgia. Bahman Moghimi


Introduction to e-Commerce SESSION 3 Lecturer: Bahman Moghimi Doctor of Business Administration M.Sc. Of “Industrial Marketing & e-Commerce” University of Georgia


What is Paradigm Shift? 5

Information Society A society in which more people work at handling information than at agriculture and manufacturing  Businesses depend on information technology to get their work done. 6 7

information system (IS)  Any combination of information technology and peoples activities that support operations, management and decision making.  In a very broad sense, the term information system is frequently used to refer to the interaction people, processes, data and technology. In this sense, the term is used to refer not only to the information and communication technology (ICT) that an organization uses, but also to the way in which people interact with this technology in support of business processes 8

information system (IS)  An information system(IS) is typically considered to be a set of interrelated elements or components that collect(input), manipulate(processes), and disseminate (output) data and information and provide a feedback mechanism to meet an 9 10 11 12 13

information system (IS)  An Information System is an organized combination of people, hardware, software, communication networks and the resources that collects, transforms and disseminates information in a organization. 14

IS Elements  ხალხი  პროცესი აპარატურა   პროგრამული  მონაცემთა ბაზა 15  ქსელი

Payroll SystemINFORMATIONTECHNOLOGY Inventory System Hardware are used to build INFORMATION Software SYSTEMS Databases Marketing Networks System Customer Service System 16

IS as Discipline  IS is an interdisciplinary field influenced by Computer Science, Political Science, Psychology, Operations Research, Linguistics, Sociology, and Organizational Theory. 17

Information technology  Information technology provides the means to rethink/recreate/reengineer conventional business processes. – Reengineering: The reshaping of business processes remove barriers that prohibit an organization from providing better products and services and to help the organization capitalize on its strengths. – Business Processes: Collections of activities, often spanning several departments, that take one or more kinds of input and create a result that is of value to a company’s customers. 19

What is Information Technology?  A term used to refer to a wide variety of items and abilities used in the creation, storage, and dispersal of data and information. Its three components are computers, communications networks, and know-how. 20

What is Information Technology? 21

The Functions of Information 22

The Functions of Information Technology  Capture: The process of compiling detailed records of activities.  Processing: The process of converting, analyzing, computing, and synthesizing all forms of data information. – Data Processing – Information Processing – Word Processing – Image Processing 23 – Voice Processing

The Functions of Information Technology  Generation: The process of organizing information into a useful form, whether as numbers, text, sound, or visual image. Storage and Retrieval: Storage is the  process of retaining information for future use. Retrieval is the process by which a computer locates and copies stored data or information for further processing or for transmission to another user. 24

The Functions of Information Technology  Transmission: The computer process of distributing information over a communications – Electronic Mail, or E-Mail – Voice Messaging, or Voice Mail 25

The Benefits of Information 26

The Benefits of Information 27 28

Quote : Technology should not be overrated ! 29

Quote : 30

25 lessons by Jack 31

Quote :  "The best single lesson I ever learned was to maximize the intellect of the company. You need to gather the knowledge of individuals, share those ideas and the sharing. That, in the end, is how a company becomes great.“ Jack Welch Former chairman and CEO General Electric 32

Value in EC systems  Knowledge management is the art of creating commercial value from intangible  For creating value in any IT systems; we need crucial information that is just available in KM. 33

Knowledge Based Economy  Knowledge is the key strategic asset to be 34

Business Assets 35

KM Role in Information Technology World To create knowledge-enabled processes – allow companies to evaluate key business measures such as satisfaction, customer profitability, or customer loyalty to support their business decisions 37

KM & CRM: Example • A hospital sends a new mother flowers after a baby is born – Not at the same time everyone else does BUT – 30 days after the birth • Perfect time, because – All the flowers she received earlier are gone! – The exhaustion that accompanies having a new baby has set in • The new mother really appreciates this thoughtful gesture • It comes at a time when she doesn’t expect it 38 39

E-Business Model 40

E-Business Model 41

E-Business Model for FedEx 42 43

For next Session… 44 46

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