eCommerce decision makers

33 %
67 %
Information about eCommerce decision makers

Published on March 13, 2014

Author: PEER1Hosting



Survey results of North American and UK eCommerce decision makers - February 2014

erce eComm & for eCommerce Trends, Realities Survey results of North American and UK eCommerce decision makers February 2014

More than of British, American and Canadian eCommerce decision makers agree: The quality of on my eCommerce website directly affects customer perception of my company’s brand. (76%)

3 what many are investing in So, is for 2014 (29%)

for past (49%) Those with improved conversions from ’12 – ’13 credit (33%)

eCommerce decision makers eCommerce decision makers to be concerned about…



The are also more likely than North Americans to report improved conversion rates between the 2012 and 2013 holiday seasons January 2013 February 2013 March 2013 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013June 2013 May 2013April 2013 December 2012 vember 2012 (74% UK vs. 56% CA/US say their conversions improved)

erce eComm To learn more about what eCommerce leaders are doing in 2014 and how they are preparing for the holiday season, please visit the full report of findings and analysis Peer 1 believes that much can be accomplished when great people fuel amazing technology, and that in eCommerce, every interaction matters. Peer 1 helps global brands realize their potential and boost their performance online with optimized and wholly-scalable eCommerce infrastructure. Online retailers can rely on Peer 1’s robust PCI compliance, 10 Gbps FastFiber Network and a team of knowledgeable experts who will never settle for the status quo. If you’re interested in learning more, contact us at 1.888.979.2764 and we’d be happy to put you in touch with one of the panelists or an eCommerce executive at PEER 1.

From January 9 - 30, 2014, Peer 1 Hosting commissioned a 5 – 10 minute survey through a third-party vendor, ResearchNow, to be administered to n=300 decision makers at companies with eCommerce websites in the U.K. (n=150), U.S. (n=140) and Canada (n=10). All respondents are “very” or “extremely” involved with their company’s eCommerce operations in any capacity. They are “very” or “extremely” familiar with how their company’s eCommerce website functions in terms of customer experience and performance, as well as how it affected sales and conversion rates during the 2013 holiday shopping season. All respondents identified the online purchases made on their company’s website during the 2013 holiday shopping season as making a “moderate” or “large” contribution to the company’s overall revenue. The margin of error of this sample size (300) is +/- 5.6% at a 95% confidence interval. 10

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