Ecomm Academy - Web 2.0 for Small Business

25 %
75 %
Information about Ecomm Academy - Web 2.0 for Small Business

Published on July 19, 2007

Author: ecommcoach

Source: slideshare.net

Description

A Web 2.0 primer for small businesses.

E-Comm Academy Web 2.0 for Small Business Steve Kennedy www.ecommacademy.com www.ecommcoach.com

Multi-Channel Marketing Multi-channel marketing is offering customers more than one way to buy something - for example, from a Web site as well as in retail stores. For manufacturers, multichannel marketing also includes the use of partners, sometimes known as channels, who market directly to the customer as consultants, dealers or retailers. Eddie Bauer is sometimes used as an example of a multichannel marketer that offers "brick, click, and flip" - retail stores, Web site, and catalogs. At least one study says that customers of multichannel companies spend 30% more than customers of one-channel companies. Multi-channel tactics offer the greatest opportunity to boost sales, enhance branding, encourage customer loyalty and reduce costs.

Multi-channel marketing is offering customers more than one way to buy something - for example, from a Web site as well as in retail stores. For manufacturers, multichannel marketing also includes the use of partners, sometimes known as channels, who market directly to the customer as consultants, dealers or retailers.

Eddie Bauer is sometimes used as an example of a multichannel marketer that offers "brick, click, and flip" - retail stores, Web site, and catalogs. At least one study says that customers of multichannel companies spend 30% more than customers of one-channel companies.

Multi-channel tactics offer the greatest opportunity to boost sales, enhance branding, encourage customer loyalty and reduce costs.

Multi-Channel Marketing eBay Auctions / eBay Store Amazon Overstock Web Site Social Networking Business Blogging

eBay Auctions / eBay Store

Amazon

Overstock

Web Site

Social Networking

Business Blogging

Multi-Channel Marketing Affiliate Marketing Pay Per Click Advertising Worldwide Brands Google Product Search (Froogle) Deal-a-Day Sites E-Mail Marketing

Affiliate Marketing

Pay Per Click Advertising

Worldwide Brands

Google Product Search (Froogle)

Deal-a-Day Sites

E-Mail Marketing

Multi-Channel Marketing Direct Mail Multi-Media Advertisement Trade Shows Company Stores Franchising Customer Relationship Management

Direct Mail

Multi-Media Advertisement

Trade Shows

Company Stores

Franchising

Customer Relationship Management

Auctions – Use current low priced store items as auctions to drive traffic to your eBay store and web site. When people do a search store listings will show up below the auctions when there are less than 30 listings.

eBay Store – Sell higher priced items at retail in the store. Use custom store pages to drive traffic to your web site. Think of your eBay store as a marketing tool, not just a sales tool. Customers would rather buy from the manufacturer than from an average seller.

Accounting Assistant – Quickbooks File Management Center Sales Reports Selling Manager Pro Check Want it Now Ship worldwide

Accounting Assistant – Quickbooks

File Management Center

Sales Reports

Selling Manager Pro

Check Want it Now

Ship worldwide

Use custom store pages to share information with your customers and market your products Write eBay Reviews and Guides Start an eBay blog Participate in eBay forums – Use signature banner eBay Giving Works – Cause-related marketing Use listing software to automate tasks – Auctiva, InkFrog, Seller Source Book Channel Advisor, Infopia

Use custom store pages to share information with your customers and market your products

Write eBay Reviews and Guides

Start an eBay blog

Participate in eBay forums – Use signature banner

eBay Giving Works – Cause-related marketing

Use listing software to automate tasks –

Auctiva, InkFrog, Seller Source Book

Channel Advisor, Infopia

Amazon Auctions Offer products at auction Amazon.com Marketplace Pro Merchant Program - $39.99 month Offer fixed price products on Amazon.com

Amazon Auctions

Offer products at auction

Amazon.com Marketplace

Pro Merchant Program - $39.99 month

Offer fixed price products on Amazon.com

Overstock Auctions Offer products at auction Wholesale sales to Overstock

Overstock Auctions

Offer products at auction

Wholesale sales to Overstock

Social Marketing You Tube Promotional video Instructional video My Space/FaceBook Start or join groups to interact with “friends”

You Tube

Promotional video

Instructional video

My Space/FaceBook

Start or join groups to interact with “friends”

Business Blogging Cheap and easy way to disseminate product information Communicate directly with customers and prospects Infuses web site with fresh content which helps search engine rankings Google AdSense – generate revenue with content-related ads Bloglines – get daily blog updates via RSS feeds

Cheap and easy way to disseminate product information

Communicate directly with customers and prospects

Infuses web site with fresh content which helps search engine rankings

Google AdSense – generate revenue with content-related ads

Bloglines – get daily blog updates via RSS feeds

Business Blogging Viral marketing – others talk about your product in their blogs Encourage customers to share their experience using your products Search Technorati.com Enter comments on blogs – people love comments! Sign up for Google Alert program

Viral marketing – others talk about your product in their blogs

Encourage customers to share their experience using your products

Search Technorati.com

Enter comments on blogs – people love comments!

Sign up for Google Alert program

Business Blogging Blogsite.com Blogger.com Typepad.com Wordpress.org eBay

Blogsite.com

Blogger.com

Typepad.com

Wordpress.org

eBay

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers partner with publishers to help promote their products and services. Publishers place advertisers’ ads, text links, or product links on their Web sites or include them in e-mail campaigns and search listings in exchange for commissions on leads or sales.

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders.

Advertisers partner with publishers to help promote their products and services.

Publishers place advertisers’ ads, text links, or product links on their Web sites or include them in e-mail campaigns and search listings in exchange for commissions on leads or sales.

Pay Per Click Advertising Google Ad Words Yahoo Search Marketing Microsoft Ad Center Ask.com Bidvertiser.com

Google Ad Words

Yahoo Search Marketing

Microsoft Ad Center

Ask.com

Bidvertiser.com

Drop Ship Light Bulk Volume Bulk

Drop Ship

Light Bulk

Volume Bulk

Google Tools Base Images Calendar Maps Earth Blogger Documents Groups Photos Reader Gmail iGoogle Talk Analytics Notebook

Base

Images

Calendar

Maps

Earth

Blogger

Documents

Groups

Photos

Reader

Gmail

iGoogle

Talk

Analytics

Notebook

Deal a Day Amazon Gold Box Buy.com Deal of the Day Woot.com

Amazon Gold Box

Buy.com Deal of the Day

Woot.com

E –Mail Marketing Icontact.com ConstantContact.com MailerMailer.com eBay Store E-Mail

Icontact.com

ConstantContact.com

MailerMailer.com

eBay Store E-Mail

Direct Mail Marketing Outsource Directmail.com Do it yourself SalesGenie.com Vistaprint.com

Outsource

Directmail.com

Do it yourself

SalesGenie.com

Vistaprint.com

Customer Relationship Management (CRM) Free CRM ACT Sugar CRM Sales Force Maximizer Contact Plus

Free CRM

ACT

Sugar CRM

Sales Force

Maximizer

Contact Plus

Other sites of interest Mashable.com Social networking Digg.com User driven social content SlideShare.com Share presentations (PowerPoint) Slide.com Make slideshows

Mashable.com

Social networking

Digg.com

User driven social content

SlideShare.com

Share presentations (PowerPoint)

Slide.com

Make slideshows

Other sites of interest Zoomerang.com Online surveys Bloglines.com RSS Feeds VoiceThread.com Slide shows with voice capability Shop.org Online retailers association

Zoomerang.com

Online surveys

Bloglines.com

RSS Feeds

VoiceThread.com

Slide shows with voice capability

Shop.org

Online retailers association

Other sites of interest Global Sources Manufacturers (China) Alibaba Manufacturers (China) Jott Email via cell phone Snap.com Picture and hyperlink previews

Global Sources

Manufacturers (China)

Alibaba

Manufacturers (China)

Jott

Email via cell phone

Snap.com

Picture and hyperlink previews

Other sites of interest Viddler.com Video sharing

Viddler.com

Video sharing

Add a comment

Related pages

How To Start Your Own eCommerce Business? Join The New ...

How To Start Your Own eCommerce Business? ... more is the likelihood of producing profits and eComm success academy ... Mobile Optin 2.0 ...
Read more

Cisco Systems, Inc

Cisco (NASDAQ: CSCO) ... Secure your business. EFFECTIVE SECURITY. ... Small Business; Midsize Business; Service Provider; Industries.
Read more

The Apfuchs Horror Business and Marketing Solutions

Apfuchs.com Business ... techniques when marketing online with the inbox blueprint 2.0 ... with the usage of eComm success academy.
Read more

PLA: Requirements for Electronic Prescriptions for ...

Small Business Development Center, ... (HIP 2.0) Influenza ; ... please visit DEA's website at http://www.deadiversion.usdoj.gov/ecomm/e_rx/thirdparty.htm.
Read more

Google

Web History; Australia : Advanced search Language tools: ... Advertising Programmes Business Solutions +Google About Google Google.com © 2016 - Privacy ...
Read more

Oracle Siebel CRM on Cisco Unified Computing System with ...

Oracle Siebel CRM on Cisco Unified Computing System with ... To meet these business needs the Cisco ... The Oracle Database 11gR2 (version 11.2.0 ...
Read more

All App Press 2.0 Review by reviewsbonuses - issuu

... All App Press 2.0 Review, Author ... Honest All App Press 2.0 Review. All App Press 2.0 is a web-based technology thatconverts any existing website ...
Read more

[Ecom Premier Academy Review] Honest Review & Bonus ...

While mobile technology makes it easier than ever to surf the Web ... 2.0 Review] Honest Review & Bonus Strategies ... Ecomm Experts Academy ...
Read more