Published on October 5, 2007
Ecodesign Where are we now, & where are we going? Oriol Pascual PhD Candidate at TUDelft (NL) Supervision: Prof. Ab Stevels
Where are we now, & where are we going?
75% Global Fortune 500 claim to do Ecodesign
Ecodesign Maturity Profiles Relatively mature 30% Not interested 26% Way to maturity 18% Publicity driven 14% Starter & good intent 6% First movements 6%
Business integration How far can we go?
Where are we?
Low-hanging fruit picked
What option is best?
Do you speak english? 10.000 Tones of CO 2 ...what do you mean? !
What’s for us?
How does Ecodesign contribute to value creation?
Ecodesign is not alone
Demand side is key
Segmentation = product differentiation
Eco-efficiency index Environmental load Product value Ecovalue = acceptable non-acceptable Product value Environmental Load - - + + 0
Picture credits Flickr Angel Shark Benderish Brex Hairbear Daveybot Squirrelmonkey Ukslim Moriza Nell T Last Lane Daily BriettneyBush
Last Lane Daily
song:here we go (from digimon) Category Film & Animation; License Standard YouTube License; Show more Show less. Loading... Advertisement
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