Published on December 29, 2015
2. Coco Bunch co. is proud to introduce ECOPEN
3. THE ECOPEN “TOGETHER WE CAN DO IT”
4. PRODUCT ANALYSIS FEATURES 1. Small Size 2. Home Made 3. Eco friendly 4. Affordable price 5. Light Weight
5. COMPETITION ANALYSIS Direct Competitors Wooden Pens manufacturers Indirect Competitors: Plastic pen manufacturers Ex: Cello, raynolds etc….
6. LEVEL 1 ADVANTAGE The ECOPEN offers to the customer an unbeatable advantage in writing as it is light weight and eco friendly (easily degradable). “TOGETHER WE CAN DO IT”
7. LEVEL 2 Competitive advantage Our trade mark: ECOPEN
8. TARGET MARKET College students Parents of school childrens Professionals
9. POSITIONING Our product offers the ability to ensure the sustainability of nature since the pen is fully handmade and is eco friendly. Positioning Strategy- Product User: We are company producing a product that helps people to preserve environment and facilitate smooth writing. “TOGETEHER WE CAN DO IT”
10. PROMOTION MIX
11. COCO BUNCH CO “TOGETEHER WE CAN DO IT” ÈCOPEN
12. FACE BOOK ADS
13. News papers Magazines
14. PUBLICITY Fan page to reach out to our customers through social media Ccoc Bunch Co. facebook Fan Page Account to Tweet on new product updates, retail locations, and news on the company Coco Bunch Co.Twitter Account
15. SALES PROMOTION For children in magazine College level essay competition Students Logo Designing Competition
16. Personal selling Trade Show is very important to help the industry as well as possible consumers become aware of our company and our innovative product eco pen.
17. PRICING STRATEGY INTRODUCTION STAGE Penetrating strategy (1st year) ECO PEN PRO Initial Price – 5/- GROWTH STAGE ECOPEN CLASSIC Maximum price – 8/-
18. BRANDING STRATEGY Specific Brand Name- ECOPEN ECOPEN PRO ECOPEN CLASSIC Brand mark for all ECOPEN
19. Pricing Objective: Product Quality Leader by offering an affordable high end product that combines quality with our price. Pricing Strategies: Special Event Pricing for Retailers (Back to School Sale) Pricing Policies: COCO BUNCH Co. will establish the price list and schedule of any discounts that will be equitable and sufficient for every member of our distribution channel
20. DISTRIBUTION STRATEGY Manufacturers Retailers Consumers
21. COCLUSION In this green era of sustainable development our product will certainly be an instrument that will create this earth a beautiful place and let us work together to achieve this.
22. THANK YOU
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