EBU-ISN EBU members audience trends_tcm6

50 %
50 %
Information about EBU-ISN EBU members audience trends_tcm6
Sports

Published on December 10, 2008

Author: aSGuest5889

Source: authorstream.com

EBU Members’ Audience Trends 1992-2004 : EBU Members’ Audience Trends 1992-2004 EBU-ISN - 7th Annual Conference Marrakech 14-16 September 2005 Daniël Poesmans Chairman GEAR VRT-Research Department EBU Guides – Volume 2EBU Members’ Audience Trends : EBU Guides – Volume 2EBU Members’ Audience Trends Report based on a continuous tracking of 2 indicators share of PSBs 24 hour market share Amount of time spending watching/listening Grouped geographical/size TELEVISION : TELEVISION Television Audience Trends - Large Western European Markets : Television Audience Trends - Large Western European Markets Television Audience Trends – Medium Western European Markets : Television Audience Trends – Medium Western European Markets Slide 6: Television Audience Trends – Medium Western European Markets Television Audience Trends - Nordic/Scandinavia : Television Audience Trends - Nordic/Scandinavia Television Audience Trend - Central/Eastern and CIS Markets : Television Audience Trend - Central/Eastern and CIS Markets Television Audience Trends Mediterranean Region : Television Audience Trends Mediterranean Region Figures available only for Turkey, Morocco, Greece, Israel, Lebanon, Cyprus and Malta Turkey : decreasing market share due to strong commercial competition Morocco : continues to increase its audience Greece : maintains its position for the third year in row Israel & Lebanon : maintain their share. Malta : PBS’ first channel remains overall market leader, despite commercial competition Television Viewing Time - Western European & Nordic/Scand. : Television Viewing Time - Western European & Nordic/Scand. Television Viewing Time - Central/Eastern Europe and CIS : Television Viewing Time - Central/Eastern Europe and CIS RADIO : RADIO Radio Audience Trends - Large Western European Markets : Radio Audience Trends - Large Western European Markets Radio Audience Trends – Medium Western European Markets : Radio Audience Trends – Medium Western European Markets Radio Audience Trends - Nordic/Scandinavia : Radio Audience Trends - Nordic/Scandinavia Radio Audience Trends - Central / Eastern European and CIS : Radio Audience Trends - Central / Eastern European and CIS Radio Audience Trends - Mediterranean Region : Radio Audience Trends - Mediterranean Region Figures available only for Morocco, Greece. Morocco : huge drop in audience share Greece : only daily reach Radio Listening Time - Western European & Nordic/Scandinavia : Radio Listening Time - Western European & Nordic/Scandinavia Radio Listening Time - Central/Eastern Europe : Radio Listening Time - Central/Eastern Europe General Conclusions : General Conclusions The arrival of private broadcasters at different moments in every country, resulted in the fragmentation of the audience. This means of course a weakening of the former dominance of PSB organisations Together with the fragmentation we observe a sort of audience concentration. In a lot of countries a small number of channels (public or private) hold a significant share of total audience. Last years many PSB companies have been able to gain market shares again. In 2/3 of the 25 EU countries PSB total market share increased. Discussion : Discussion ISN report is based on continuous tracking of market share Is share a good public service indicator ? Will share remain an indicator in general ? New technologies will introduce change in usage an consumption patterns More choice (channels, services, games, …) Time shifted viewing (PVR, EPG, …) New platforms (web, mobile, …) Mobility/out of home (pda, i-pod, …) Interactivity Convergence (tv, web, radio,…) New challenge in audience measurement systems New challenge for performance indicators for PSB

Add a comment

Related presentations

Related pages

EBU - Content offers and exchanges

CONTENT OFFERS and EXCHANGES. ... documentaries and content exchanges for audiences aged three to 12. ... Our Members. EBU Members; Admission;
Read more

EBU | LinkedIn

Big data is changing the relationship between broadcasters and their audiences. ... EBU members can find out how Europe's public service media fared last ...
Read more

EBU - Network and content distribution services

NETWORK AND CONTENT DISTRIBUTION SERVICES. ... Our Members. EBU Members; Admission; Committees; ... Copyright EBU 2016.
Read more

Eurovision Song Contest 2016 - Wikipedia, the free ...

Eurovision Song Contest 2016 ... a substitute result will be calculated based on a statistical analysis of the audience of a pre ... Active EBU members
Read more

Eurovision Song Contest 2012 - Wikipedia, the free ...

Eurovision Song Contest 2012 ... These postcards acted as a tourism mechanism to present the country to a wider audience. ... which was the EBU member ...
Read more

EBU organisers | Eurovision Song Contest

The European Broadcasting Union (EBU) ... the Eurovision Song Contest, has the highest audience figures for an ... He is also a member of the ...
Read more

EBU Technology & Innovation - Production Technology Seminar

... technology updates, ... Presentations and videos are made available to participants and Members ... EBU Headquarters.
Read more

EBU Technology & Innovation - CPA

How can EBU T&I help? Our Project Group on Cross-platform Authentication provides Members with an open standard authentication protocol for IP-connected ...
Read more