Easy FR for People who Hate Asking Minne

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Published on November 28, 2008

Author: aSGuest4328

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Easy Fundraising for People Who Hate Asking for Money : Easy Fundraising for People Who Hate Asking for Money AFP Southern Minnesota Chapter National Philanthropy Day WorkshopNovember 2007 Our Agenda : Our Agenda I. You’ve Gotta Be Passionate II. Fundraising is NOT About Money – It’s About Helping People III. 5 Fundamental Concepts About Fundraising IV. Strategies You Can Use Today Cultivating donors Soliciting donors Thanking donors Our Objectives: Passion-Driven Fundraising : Our Objectives: Passion-Driven Fundraising To psych you up with a different attitude and new skillsTo re-ignite your passion for your cause So you can go out and make your community a better place I. You’ve Gotta Be Passionate : I. You’ve Gotta Be Passionate How much do you care about your cause? wildly passionate excited pretty interested obligation I. You’ve Gotta be Passionate : I. You’ve Gotta be Passionate I have a dream. . . Committed! Enthusiasm will take you far! Pile all your friends on your bandwagon A desire to CHANGE THE WORLD The Dark Side: How Do You Feel About Fundraising? : The Dark Side: How Do You Feel About Fundraising? Nervous It’s the “F-word!” Awkward Unseemly Don’t want to prevail on my friends I don’t like being harassed or harassing anyone! The Problem with This Mind-Set : The Problem with This Mind-Set Where is your stand? Equates fundraising with “asking” It’s all about MONEY Not about vision for a better world Comes from FEAR -- not the HEART It’s all about yourself, and not about the cause What gives meaning to your life? Where is your own passion? : What gives meaning to your life? Where is your own passion? You’ve Gotta Be Passionate : You’ve Gotta Be Passionate Don’t ask yourself what the world needs Ask yourself what makes you come alive and then go do that Because what the world needs is people who have come alive. -Harold Thurman Whitman II. Fundraising is NOT about MoneyIt’s about HELPING PEOPLE : II. Fundraising is NOT about MoneyIt’s about HELPING PEOPLE What Fundraising is NOT: It’s not ASKING FOR MONEY!It’s not a One Shot “Transaction” : What Fundraising is NOT: It’s not ASKING FOR MONEY!It’s not a One Shot “Transaction” What Fundraising IS: It IS about CHANGING THE WORLD and making your community a better placeIt IS about TAKING A STANDIt IS about ONE PERSON CARING enough to do something about itIt’s the American way. : What Fundraising IS: It IS about CHANGING THE WORLD and making your community a better placeIt IS about TAKING A STANDIt IS about ONE PERSON CARING enough to do something about itIt’s the American way. Fundraising is NOT about ASKING It’s about HELPING PEOPLE! : Fundraising is NOT about ASKING It’s about HELPING PEOPLE! II. Fundraising is a Passion for Helping People: Passion-Driven Fundraising : II. Fundraising is a Passion for Helping People: Passion-Driven Fundraising Comes from the HEART It’s all about the DONORS It’s based on your organization’s mission Slide 15: = III. Four Fundamental Concepts about Fundraising 1. The donor’s perspective2. The volunteer’s perspective3. Abundance4. Make friends first Slide 16: = 1. The Donor’s Perspective Giving is a JOYFUL experience The Donor’s PerspectiveGiving is a Joyful Experience How do YOU Feel When You Give? : The Donor’s PerspectiveGiving is a Joyful Experience How do YOU Feel When You Give? “Proud” “Happy” “Powerful” “Grateful” “Part of the community” “Excited” “Doing something meaningful” “Making a difference” 1. Giving is a Joyful Experience Why Do People Give? : 1. Giving is a Joyful Experience Why Do People Give? People give to CHANGE OR SAVE LIVES To make a difference Because they want to! To opportunities not needs. Because they are ASKED to help. What’s the difference betweena STAFF person asking for support and a VOLUNTEER asking for support? : What’s the difference betweena STAFF person asking for support and a VOLUNTEER asking for support? 2. Volunteer’s Perspective You are Standing on the High Ground You are “clean”You don’t have to be doing thisYou are only operating out of the goodness of your heart : You are “clean”You don’t have to be doing thisYou are only operating out of the goodness of your heart 2. A Volunteer Stands On the High Ground This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one.I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can. G. Bernard Shaw : This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one.I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can. G. Bernard Shaw 2. A Volunteer Stands On the High Ground Engaged Passionate Urgent Up to something BIG Making the WORLD a better place : Engaged Passionate Urgent Up to something BIG Making the WORLD a better place The HIGH GROUND When Raising Money From This Platform, You Are: Katrina gifts – billions out of nowhere The pie just keeps getting bigger Don’t let anybody tell you there is too much competition for the dollar : Katrina gifts – billions out of nowhere The pie just keeps getting bigger Don’t let anybody tell you there is too much competition for the dollar 3. Abundance: The Cup Runneth Over There is PLENTY of money! What would it mean if there were enough? : What would it mean if there were enough? 3. Abundance: The Cup Runneth Over There IS Enough! What will friends do for you?For your organization? Pile everyone you know on your bandwagon : What will friends do for you?For your organization? Pile everyone you know on your bandwagon 4. Make Friends First Fundraising is Making Connections with People 5. Fundraising is a Process : 5. Fundraising is a Process The Fundraising AdventureTIME AND ENERGY INVOLVED IN THE PROCESS : The Fundraising AdventureTIME AND ENERGY INVOLVED IN THE PROCESS The Fundraising AdventureA ROLE FOR EVERYONE IN THE PROCESS : The Fundraising AdventureA ROLE FOR EVERYONE IN THE PROCESS IV. Strategies You can Use Today : IV. Strategies You can Use Today Cultivating donors Soliciting donors Thanking donors Cultivating Prospects: Golden Rules : Cultivating Prospects: Golden Rules Make it all about the DONOR. Ask for ADVICE, not money. The golden question: What were your impressions? More contacts = greater gift. Involve them. Easy Ways to Cultivate Donors : Easy Ways to Cultivate Donors Open doors Host Small Socials Ask them to do something for you Bring friends to events Ask them for advice and help Advice Visits : Advice Visits Asking for advice gets you in any door in town. “Can I pick your brain?” If you want money, ask for advice. If you want advice, ask for money. Easy way for board members to open the door to their contacts. Get them to do the talking! Use the elevator speech to get the appt. Small Socials : Small Socials Board members host a social event for their friends & acquaintances. No solicitations. Each board member signs up to to host a small social. Can be a dinner, porch party, luncheon . . . Plan your follow-up or don’t do it! Soliciting for Gifts: Golden Rules : Soliciting for Gifts: Golden Rules Reconnaissance is vital. Be passionate and LISTEN! All about an impact we can make in the community or the world. Peers should ask peers. “Would you consider . . . . .$$$$” Thanking Donors: Golden Rules : Thanking Donors: Golden Rules Donors want: Prompt, personalized thank yous. Meaningful information on your results 93% would give again 64% would give more 74% would continue to give indefinitely as long as they received meaningful information How to Thank Donors: : How to Thank Donors: Personal phone calls Personal thank you notes Tell them about RESULTS Involve donors where they are interested Volunteers Make Your Own Gift First! : Volunteers Make Your Own Gift First! Credibility is everything! “Proud personal gift.” 100% board participation. Set expectations early. for more information about our Fired-Up for Fundraising Board Retreats or Fundraising Counsel : for more information about our Fired-Up for Fundraising Board Retreats or Fundraising Counsel 124 Hillcrest Road Raleigh NC  27605 919.821.3050  gp@gailperry.com www.gailperry.com

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