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Étude de cas - stratégie digitale - Omega

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Information about Étude de cas - stratégie digitale - Omega
Marketing

Published on March 3, 2014

Author: A_GASMI

Source: slideshare.net

Description

Étude de cas élaborée en groupe à l'ISCOM Paris.
L'objet de cette étude est de réfléchir sur la digitalisation des produits de luxe dans l'environnement du e-commerce. Comment rendre accessible ce qui renvoie à l'inaccessible ? Voici quelques pistes de réflexion.
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