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E-publishing, Blogging and Print-on-demand

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Information about E-publishing, Blogging and Print-on-demand
Books

Published on February 3, 2009

Author: bseshadri

Source: slideshare.net

Description

A presentation made to students in Lady Shriram College on 31st January 2009, as part of CII's short term course on publishing.
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E-publishing, Blogging, Print-on-Demand Badri Seshadri New Horizon Media

Traditional publishing Author has an idea and approaches a publisher – directly or through an agent. Publisher has an idea and commissions an author to do a book. A manuscript is created, edited, packaged, printed and marketed. Author gets paid an advance (or not), and royalties from the publisher.

Author has an idea and approaches a publisher – directly or through an agent.

Publisher has an idea and commissions an author to do a book.

A manuscript is created, edited, packaged, printed and marketed.

Author gets paid an advance (or not), and royalties from the publisher.

Author’s nightmare... Most manuscripts get rejected – probably 99.9% get rejected? Extraordinary delays before a book is edited and brought out. A publishing house may not always add value to the book. Even it is published, it may not be promoted properly and sale may be low.

Most manuscripts get rejected – probably 99.9% get rejected?

Extraordinary delays before a book is edited and brought out.

A publishing house may not always add value to the book.

Even it is published, it may not be promoted properly and sale may be low.

Self publishing... You pay someone to edit and convert that into a book. Pay a printer and get a few hundred copies printed. You struggle to convince some shops to stock a few copies. If you are lucky, you may sell a few copies and collect some money.

You pay someone to edit and convert that into a book.

Pay a printer and get a few hundred copies printed.

You struggle to convince some shops to stock a few copies.

If you are lucky, you may sell a few copies and collect some money.

Blogging A self-expression medium. Easy to set up, easy to use and update. More than a million new blogs are started a day. You can write anything you want. No one to censor your writings.

A self-expression medium.

Easy to set up, easy to use and update.

More than a million new blogs are started a day.

You can write anything you want. No one to censor your writings.

E-publishing E-publishing normally denotes digitising what is already in the print format. But, it can now extend to cover any content created in an ‘electronic format’. PDF files, HTML files, specialised e-book formats.

E-publishing normally denotes digitising what is already in the print format.

But, it can now extend to cover any content created in an ‘electronic format’.

PDF files, HTML files, specialised e-book formats.

Blogs to books You may want to write a novel, a science topic, an engineering idea... You already have a blog. Post your stories or theories there regularly. Promote the idea to your friends. Build a strong audience base. 50 or 100 will be great to start with.

You may want to write a novel, a science topic, an engineering idea...

You already have a blog. Post your stories or theories there regularly.

Promote the idea to your friends.

Build a strong audience base. 50 or 100 will be great to start with.

Feedback and fine-tuning Your readers can give you good feedback. Take the feedback into account and rework your writing. Complete your work. Re-read and re-write. Get editorial help from somebody and polish your writing.

Your readers can give you good feedback.

Take the feedback into account and rework your writing.

Complete your work. Re-read and re-write.

Get editorial help from somebody and polish your writing.

E-book Package the entire content into an E-book. Make the layout appealing. Take professional help to design an attractive wrapper. Make it into a PDF file or other popular e-book formats. Post the e-book for free online download!

Package the entire content into an E-book. Make the layout appealing.

Take professional help to design an attractive wrapper.

Make it into a PDF file or other popular e-book formats.

Post the e-book for free online download!

Also make money Open a paypal account. Link the download of your e-book to a nominal payment (Rs. 50 or Rs. 100). Even if each chapter is available online, people may want to pay and download it. They may want to print it and read in paper.

Open a paypal account.

Link the download of your e-book to a nominal payment (Rs. 50 or Rs. 100).

Even if each chapter is available online, people may want to pay and download it.

They may want to print it and read in paper.

Print-on-demand If people ask you for physical copies and are willing to pay for it, go for POD. A POD printer may take the e-book and give you a perfect-bound paper version. There may be a minimum order size (50 or 100 copies).

If people ask you for physical copies and are willing to pay for it, go for POD.

A POD printer may take the e-book and give you a perfect-bound paper version.

There may be a minimum order size (50 or 100 copies).

Marketing the POD book Mark up the price appropriately, add the shipping cost and offer the print version along with the e-book version. If any online bookshop is willing to showcase the book, even better. You will have to ‘fulfill’ your own orders. You need to pack it and ship it, when you get an online order.

Mark up the price appropriately, add the shipping cost and offer the print version along with the e-book version.

If any online bookshop is willing to showcase the book, even better.

You will have to ‘fulfill’ your own orders.

You need to pack it and ship it, when you get an online order.

Traditional offset printing Traditional offset printing involves Film making and Plate making, or computer to plate (C2P) Printing the text forms (usually 16 pages) Wrapper printing and lamination Folding and binding (paperback or hardbound) Minimum order quantity will be 500 or 1,000 copies.

Traditional offset printing involves

Film making and Plate making, or computer to plate (C2P)

Printing the text forms (usually 16 pages)

Wrapper printing and lamination

Folding and binding (paperback or hardbound)

Minimum order quantity will be 500 or 1,000 copies.

Print-on-demand No plate making necessary High speed, high quality digital printers can print the single colour text and four colour wrapper. Binding process is the same as in offset printing. Minimum print order can come down to 50 or 100.

No plate making necessary

High speed, high quality digital printers can print the single colour text and four colour wrapper.

Binding process is the same as in offset printing.

Minimum print order can come down to 50 or 100.

How is it possible? High quality digital printers from Xerox. HP and others make them too.

High quality digital printers from Xerox.

HP and others make them too.

Comparison Cost per unit in digital printing is always high. But you can print in smaller lots. There is no lead time. PDF files can be printed immediately. There is very little or no quality difference. Untrained persons cannot distinguish easily between a digital and offset print.

Cost per unit in digital printing is always high. But you can print in smaller lots.

There is no lead time. PDF files can be printed immediately.

There is very little or no quality difference.

Untrained persons cannot distinguish easily between a digital and offset print.

Opportunities for a publisher To test market a product: Print 50 copies to test what people say about the product. To create dummies to show the author or a publishing partner. Quick turn-around for launch functions, before offset copies arrive. Prudent to print and sell ‘low selling books’ only through POD.

To test market a product: Print 50 copies to test what people say about the product.

To create dummies to show the author or a publishing partner.

Quick turn-around for launch functions, before offset copies arrive.

Prudent to print and sell ‘low selling books’ only through POD.

NHM Malayalam book launch We produced 50 copies of every title, took them to distributors and select readers. This gave us an idea about what kind of numbers we needed to print in the offset.

We produced 50 copies of every title, took them to distributors and select readers.

This gave us an idea about what kind of numbers we needed to print in the offset.

Author/partner dummies See samples. Co-produced Tamil translations of Pearson’s “Rules of Work” series. To show Westland, how Dhoni – Tamil translation will look like... To author Thota Tharani, a sample of his book

See samples.

Co-produced Tamil translations of Pearson’s “Rules of Work” series.

To show Westland, how Dhoni – Tamil translation will look like...

To author Thota Tharani, a sample of his book

Book launch We have a short lead time for a book to be launched. The date is fixed, but the book may not be printed in time. We produce the digital copies that can be showcased in the launch function.

We have a short lead time for a book to be launched.

The date is fixed, but the book may not be printed in time.

We produce the digital copies that can be showcased in the launch function.

Amazon POD opportunity NHM has a deal with Amazon and its subsidiary BookSurge, a POD provider. NHM books are available in the Amazon platform in the electronic format. When someone orders the book on Amazon, BookSurge prints one copy at a time (POD) and ships it to the end user.

NHM has a deal with Amazon and its subsidiary BookSurge, a POD provider.

NHM books are available in the Amazon platform in the electronic format.

When someone orders the book on Amazon, BookSurge prints one copy at a time (POD) and ships it to the end user.

Costs of Amazon POD Per b/w page, $ 0.012 in USA, £ 0.01 in UK and € 0.04 for Europe. Colour pages will cost more. Wrapper and binding cost. There may also be a set up cost per book. Probably not available to individuals, available only for publishers.

Per b/w page, $ 0.012 in USA, £ 0.01 in UK and € 0.04 for Europe.

Colour pages will cost more.

Wrapper and binding cost.

There may also be a set up cost per book.

Probably not available to individuals, available only for publishers.

Opportunities for an individual Don’t wait for a publisher to accept you. Sites like Lulu.com will help you create and market the book. In India, I have noticed http://www.cinnamonteal.in/ (Goa) http://www.pothi.com/ (Bangalore) There could be more.

Don’t wait for a publisher to accept you.

Sites like Lulu.com will help you create and market the book.

In India, I have noticed

http://www.cinnamonteal.in/ (Goa)

http://www.pothi.com/ (Bangalore)

There could be more.

Marketing e-books Kindle (Amazon), iLiad, Sony PRS-505 and such can help expand this area. Not yet a rage in India.

Kindle (Amazon), iLiad, Sony PRS-505 and such can help expand this area.

Not yet a rage in India.

Self-publishing to a super seller Once your book has sufficient traction, you can convince a publisher to take up your book, add value, and republish it in their imprints. To make a book successful, you need the marketing support of a publisher. In India, online alone won’t work. In US, it probably can.

Once your book has sufficient traction, you can convince a publisher to take up your book, add value, and republish it in their imprints.

To make a book successful, you need the marketing support of a publisher.

In India, online alone won’t work. In US, it probably can.

Blogs as ‘talent search’ platform I trawl the blogs to identify good writers. I invite them to talk to me, to find out if they can write good books. We have so far located around 10 authors from Tamil blogs. Their books can be marketed very well online.

I trawl the blogs to identify good writers.

I invite them to talk to me, to find out if they can write good books.

We have so far located around 10 authors from Tamil blogs.

Their books can be marketed very well online.

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