E mobility

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Information about E mobility
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Published on March 8, 2014

Author: unexlab

Source: slideshare.net

eMOBILITY Opening up a new era in mobile gaming

WHAT WE HAVE DONE In July 2013, following months of research and development we released the first version of the iGamepad: the world’s most advanced iPhone game controller.

OUR VISION  The iGamepad is the brainchild of 4 truly passionate gamers who decided to go on a mission: make awesome mobile gaming available to everybody Say no to angry birds and candy crush! Play real games!

OUR VISION  Our modern smartphones are vastly more powerful than the computers we used to go to the moon… and yet the gaming applications are laughable. This is in large part due to hardware constraints  The all touch interface isn’t suited for gaming and effectively constrains developers Reduced visibility, limited sensitivity, smudges, limited number of controls… Touch screens simply aren’t great for serious gaming.

OUR VISION  ADVANTAGES OF SMARTPHONE GAMING  ADVANTAGES OF TRADITIONAL HANDHELD CONSOLES • Cheap • Always accessible • Physical buttons • Awesome hardware power • Ergonomics designed for • Centralized app stores • Huge addressable market gaming • Reliability and durability • Internet connection COMBINE BOTH AND LET THE MAGIC HAPPEN

OUR PRODUCT  Foldable to easily fit in a pocket        or bag (Size: 25 cm unfolded, 18 cm folded) 1 directional cross and 2 analog sticks 4 main control buttons 2 R side buttons Dedicated button to control the iPhone power button Battery indicator Distributed in selected game shops and Darty stores Recommended retail price: 149$

WHERE WE STAND NOW  3.000 iGamepads sold  Mixed review from the press: hardware praised but lack of compatible games is a major drag  Feeble sales volumes because of limited distribution footprint (mainly independent game shops/mobile phone shops)  Price point higher than desired because of high production costs  Too few game developers fully exploit the possibilities of the iGamepad  Falling iPhone market share affects total addressable market

WHAT WE WANT TO DO  In 2014-2015, we want to take our business to the next level by taking action across 3 dimensions 1- Product 2- Distribution 3- Developer relationships

WHAT WE WANT TO DO PRODUCT PRODUCT  Expand R&D team to sustain innovation and ensure product quality  Launch the iGamepad 2 with improved materials and better controls (more responsive)  Launch the iGamepad in white and gold to appeal to a wider audience  Lower price to 99$ through lower production costs (research clearly shows that 99$ is the “sweet spot” at which willingness to purchase jumps 27%)

WHAT WE WANT TO DO DISTRIBUTION DISTRIBUTION  Expand sales team to ensure nation wide distribution  Ensure distribution in Fnac, Micromania, SFR, Orange, Bouygues and Apple stores

WHAT WE WANT TO DO – DEVELOPER RELATIONSHIPS DEVELOPER RELATIONSHIPS  Hire an in-house developer who can liaise with game developers and help them integrate the possibilities of iGamepad in their gameplay  Multiply outreach efforts to create a community of developers around iGamepad

OUR TEAM Benoit Desire - CEO  Benoit has been developing games for over 20 years, starting his career at Nintendo in the 90s straight out of high school. He has worked as a developer on games such as Super Smash Bross Melee and Zelda the Windwaker. Bony Kamanzi – Lead engineer  A graduate from the ecole centrale, Bony has 3 years of experience as a lead engineer in Sony gaming’s controller division where he worked, amongst other projects, on the PS4 controller and Sony’s new generation of smart remote controls.

OUR TEAM Amanda Chan – Product engineer  Hailing from China, Amanda is trained as a industrial designer with a specialty in ergonomics. She was previously with Chinese smartphone maker Meizu in charge of accessories. Vladimir Hourriez – Product engineer  Vladimir dropped out of university to work at Mobile Fun as a iPhone accessory designer. He quit to pursue his passion of gaming and briefly joined EA’s mobile gaming division before launching eMobility.

OUR TEAM Terence Lessard – Sales manager  A lifelong game enthusiast, Terence joined the marketing team of mobile game developer Pop Cap after his graduation from Emory University. He worked there for 2 years promoting Plants Vs Zombies before hopping across the Atlantic and joining eMobility.

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