Published on November 5, 2008
E-Business Maturity Model 2.0 “ organizing for the e-future” Gijsbert van der Sleen September 2008
organizations have been on the road to e-business for quite some time now …
but e-business organization models and research on it, are from just after the start of the internet hype …
the most recent model is from 2001!
but e-business is never finished !
new developments continually arise, causing the maturity model to be adopted …
and we can safely say , that the world has changed considerably since 2001 …
just a few of the trends, which impact the e-business organization …
the social web The web is not just linking information The web is linking people trend 1 http://www.youtube.com/watch?v=6gmP4nk0EOE
shift of control prosumers : the consumer as supplier customers as source of information and inspiration customers as participant in product development (co-creation) customers as experts trend 2
convergence of media multi channel integration instant messaging location based services trend 3
decreasing time to market trend 4 online campaigning content management
full self service automation of customer contact trend 5
Apparently they are all working for the same customer … transparency trend 6
so , if the (online) world is changing dramatically …
how come the e-business maturity models did not change?
and what do all these changes mean for organizations??
in order to assess this the e-business maturity model 2.0 has been developed
some definitions …
e-business all customer facing business processes using internet technologies (HTML, XML, WAP, SMS, EDI, etc.)
the e-business maturity model …
is developed to help organizations identify …
where they are …
where they want to be …
and which factors need to be overcome …
to ensure that they get there …
five levels of e-business maturity are identified ...
based on the standard capability maturity model …
e-business unplanned e-business initiatives are ad hoc , unplanned and even chaotic . Few processes are defined , and success depends on individual effort essentially, the organization lacks the capability to meet commitments consistently level 1: initial
e-business aware basic e-business processes established necessary to repeat earlier successes the focus is on developing the capabilities of the organization, small central e-business group (usually part of marketing), e-business not yet part of planning process level 2: repeatable
e-business enabled central e-business strategy and planning process , towards a centralized model (IT and competences) best practices integrated into a common e-business process , deployed across the organization level 3: defined
e-business integrated level 4: managed enterprise orientation, e-business part of department plans and review cycle , p+l organized , departmental competence centers (ICT, marketing, etc.) detailed performance measures of the e-business process and applications collected , quantitatively understood and controlled
extended enterprise e-business focused on customers needs ( extended enterprise ), part of corporate strategy , towards decentralized e-business model continuous evaluation of e-business improvements enabled by quantitative feedback , piloting innovative ideas and technologies level 5: optimized
four key areas of the organization are covered …
combined , this leads to the e-business maturity model +
want to know what it looks like??
thought you might!
7 key recommendations integrate e-business goals and objectives on all levels of strategic and operational planning make ownership of e-business transparent throughout the whole organization build sponsorship and involvement at senior and operational level bridge the gap between different units in the organization, specifically marketing and IT integrate e-business in multi channel strategies specify the role and location of the e-business competences continually measure e-business performance and take corrective action where needed
integrate e-business goals and objectives on all levels of strategic and operational planning
make ownership of e-business transparent throughout the whole organization
build sponsorship and involvement at senior and operational level
bridge the gap between different units in the organization, specifically marketing and IT
integrate e-business in multi channel strategies
specify the role and location of the e-business competences
continually measure e-business performance and take corrective action where needed
more information? © 2007 - Atos Consulting - Gijsbert van der Sleen – firstname.lastname@example.org http://www.maxx-online.nl
For more information please contact: Gijsbert van der Sleen Principal Consultant m +31 (0)6 51 366 308 E: [email_address] B: http://maxx-online.nl L: http://www.linkedin.com/in/gvdsleen
E-Learning Maturity Model. ... The eMM is based on the ideas of the Capability Maturity Model and SPICE ... Stephen.Marshall@vuw.ac.nz:
Cloud Maturity Model – Business Perspective ... OPEN DATA CENTER ALLIANCE USAGE MODEL: Cloud Maturity Model Rev. 2.0 Executive Summary
People Capability Maturity Model (P-CMM) Version 2.0, ... 1 The People Capability Maturity Model ... its business plans. Each maturity level is a ...
Understand your business position on the Digital Business Maturity Model and learn how to progress between ... it is Web 2.0 for the rest of the world ...
Business Process Maturity Model (BPMM). OMG Released Versions of BPMM. Business Process Maturity Model™ (BPMM™) The current version is found at: ...
email@example.com ... Business process maturity model, ... Business process management maturity model significance for networking
Version 2.0 2006 . Extended ... Enterprise architecture includes business tasks and ... Extended Enterprise Architecture Maturity Model Support Guide v2.0 3
Business capability map Logical architecture Physical architecture The logical architecture shows the system components needed to enable the capability.
E-Learning Maturity Model Publications Version 2.3 (Draft) Documents. The eMM is a continuously evolving model incorporating feedback from those applying ...