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E-biz 2.0

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Information about E-biz 2.0

Published on May 2, 2008

Author: conor

Source: slideshare.net

Description

Outline slides used to guide the round-table forum on e-business organised by Dublin City Enterprise Board and moderated by me.
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E-biz 2.0 Round table Introductions/Expectations Information Sharing/Lessons Learned E-commerce – platforms Build: Outsource / OpenSource / OTS Payments (Realex, Paypal, 3V) Design

Round table

Introductions/Expectations

Information Sharing/Lessons Learned

E-commerce – platforms

Build: Outsource / OpenSource / OTS

Payments (Realex, Paypal, 3V)

Design

E-biz 2.0 (contd) SEO (White Hat / Black Hat) Advertising, SEM, Awards Analytics/ Usability testing / feedback Community/ Newsletters / Forums Social Media (Blog/Facebook/Twitter) Demos and Example Sites Mobile

SEO (White Hat / Black Hat)

Advertising, SEM, Awards

Analytics/ Usability testing / feedback

Community/ Newsletters / Forums

Social Media (Blog/Facebook/Twitter)

Demos and Example Sites

Mobile

Me Conor O'Neill, LouderVoice.com, argolon.com Using internet since 1990 Technology Management background Personal web-sites since 1995 Blogging since 2001 Blog Award 2007 Launched LouderVoice 2007 B2B 2008

Conor O'Neill, LouderVoice.com, argolon.com

Using internet since 1990

Technology Management background

Personal web-sites since 1995

Blogging since 2001

Blog Award 2007

Launched LouderVoice 2007

B2B 2008

You Your business Your URL What you'd like to learn today What you'd like to share today Local only or Global?

Your business

Your URL

What you'd like to learn today

What you'd like to share today

Local only or Global?

E-commerce platform Online shops – how many of you? eBay? Who/when/how built? The process. Offshoring Elance/RentACoder/ODesk OpenSource / Off the Shelf / Fully Custom Range of costs? Ongoing costs? Hosting? Live payment processing / Secure

Online shops – how many of you?

eBay?

Who/when/how built? The process.

Offshoring

Elance/RentACoder/ODesk

OpenSource / Off the Shelf / Fully Custom

Range of costs? Ongoing costs? Hosting?

Live payment processing / Secure

Payment Processing All 100% real-time? Online booking plus offline charging? Fees and costs – ways to reduce? Uptake on 3V Usage of PayPal Fraud Mobile payments (downloadmusic.ie)

All 100% real-time?

Online booking plus offline charging?

Fees and costs – ways to reduce?

Uptake on 3V

Usage of PayPal

Fraud

Mobile payments (downloadmusic.ie)

Design Off the shelf Fully custom Local/Offshore Logos Consistent offline branding Cost ranges? Standards compliance?

Off the shelf

Fully custom

Local/Offshore

Logos

Consistent offline branding

Cost ranges?

Standards compliance?

SEO Experts here? Attention paid to it? How much time daily Spend? Top tips? Analytics – Google, StatCounter Layouts, meta-data, structure, Pagerank Blackhat. Link buying? PayPerPost? Ning / Squidoo / Networks Sitemaps

Experts here?

Attention paid to it? How much time daily

Spend? Top tips?

Analytics – Google, StatCounter

Layouts, meta-data, structure, Pagerank

Blackhat. Link buying? PayPerPost?

Ning / Squidoo / Networks

Sitemaps

Advertising/SEM AdWords Banner Ads / DoubleClick / TradeDoubler Forums (boards.ie, rollercoaster etc) Pigsback Offline (National Print, Local Print, Radio) Selling ads (AdSense etc)? Awards (Spiders etc?)

AdWords

Banner Ads / DoubleClick / TradeDoubler

Forums (boards.ie, rollercoaster etc)

Pigsback

Offline (National Print, Local Print, Radio)

Selling ads (AdSense etc)?

Awards (Spiders etc?)

marketing Currently? Use of Marketing/PR Consultants? Global vs Local? Word of mouth? Intended growth / Perception of biz size Affiliate Marketing. Referrals Personal vs Business Industry Events? Use of Social Media

Currently?

Use of Marketing/PR Consultants?

Global vs Local?

Word of mouth?

Intended growth / Perception of biz size

Affiliate Marketing. Referrals

Personal vs Business

Industry Events?

Use of Social Media

Community Customer Engagement Mailing lists. Rich email. Tracking. Campaign Monitor/GroupMail etc Spam Issues Forums / Interaction / Polls (PollDaddy) Special Offers / Repeat business Reviews Google Alerts

Customer Engagement

Mailing lists. Rich email. Tracking.

Campaign Monitor/GroupMail etc

Spam Issues

Forums / Interaction / Polls (PollDaddy)

Special Offers / Repeat business

Reviews

Google Alerts

Blogging Who? Who reads? How many? Perceived value Irish Business Blogging Pat Phelan (The Gold Standard!) patphelan.net Ice Cream Ireland (Ditto) icecreamireland.com Krishna De (krishnade.com) Beaut.ie Ewrite Cork (ewritecork.com)

Who? Who reads? How many?

Perceived value

Irish Business Blogging

Pat Phelan (The Gold Standard!) patphelan.net

Ice Cream Ireland (Ditto) icecreamireland.com

Krishna De (krishnade.com)

Beaut.ie

Ewrite Cork (ewritecork.com)

Blogging 2 Expertise / Passion Linking. Access to major players Profile / Brand / Coverage Conversation “Naked Conversations” Effort, time Compare ummera.com to icecreamireland.com Drill into the how? (Wordpress.com/.org etc)

Expertise / Passion

Linking. Access to major players

Profile / Brand / Coverage

Conversation

“Naked Conversations”

Effort, time

Compare ummera.com to icecreamireland.com

Drill into the how? (Wordpress.com/.org etc)

Social Networks MySpace / Bebo / Hi-5 FaceBook Create a Biz Page Friend people you know to start with Invite them to be friends of the biz Advertising (Beacon) Facebook Applications LouderVoice example

MySpace / Bebo / Hi-5

FaceBook

Create a Biz Page

Friend people you know to start with

Invite them to be friends of the biz

Advertising (Beacon)

Facebook Applications

LouderVoice example

Twitter Bleeding Edge Micro-blogging Very niche Mobile angle Will it go mainstream? Example of Humble Housewife usage Journalists using it

Bleeding Edge

Micro-blogging

Very niche

Mobile angle

Will it go mainstream?

Example of Humble Housewife usage

Journalists using it

Normal Social CEBs Chambers of Commerce OpenCoffees [email_address] Other Events Linking offline to online

CEBs

Chambers of Commerce

OpenCoffees

[email_address]

Other Events

Linking offline to online

Coming Next Video Mobile Widget marketing Bluetooth marketing Location based services

Video

Mobile

Widget marketing

Bluetooth marketing

Location based services

Thanks! This presentation available on www.slideshare.net/conor [email_address] +353-87-9790297 www.loudervoice.com www.argolon.com

This presentation available on www.slideshare.net/conor

[email_address]

+353-87-9790297

www.loudervoice.com

www.argolon.com

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