Published on February 19, 2014
Dynamic results with Microsoft Dynamics CRM at Godrej & Boyce
Large companies with diverse businesses need systems to centralize operations.
Founded in 1897, Godrej & Boyce Manufacturing Company is one of the largest privately held diversified companies in India.
With its headquarters in Mumbai, GnB is present in 60 countries with 14 divisions and over 11,400 employees.
Each division was working with their own CRM solution, from Excel sheets to old custom made solutions.
Which lacked new cutting age functions like: Ability to scale Lead tracking mechanisms Integration with other devices Data analysis features IT and Security related advancements
GnB knew they needed to change and in 2011, after a through selection, decided on Microsoft Dynamics CRM.
With the goal of implementing a single solution that could meet the requirements of the varied business models across the group.
“We evaluated and implemented Dynamics CRM at our organization in line with our vision to provide state-of-the-art technology, thorough service back-up to our clients, and harnessing technology as a platform for customer relationship and future growth.” Shyam Motwani, Executive Vice President and Business Head, Godrej Locking Solutions and Systems
In a phased manner, the solution was implemented across four major business units in the organization.
And customized business modules for Sales, Marketing, Services and Application integration were implemented for focused results.
Like a centralized system to determine credit cycle, discounts and other offers to customers and instant alerts to team members for better tracking.
A consolidated database for better cross-sell and up-sell opportunities to enhance customer experience and revenue.
Centralized call center processes to log requests and reduce turn around time.
And integration with other applications like HRMS and ERP to simplify employee management and lead capturing functions.
Following which the benefits started becoming more and more apparent like Increase in sales by 90% Improved up-sell and cross-sell opportunities Shorter sales cycles to reduce costs
Ensuring that every business Godrej & Boyce runs remains as dynamic and agile in the future.
“Microsoft Dynamics CRM helped us derive complete visibility of institutional enquiries at various stages and ensure the timely completion of customer orders, which increased our sales by 90 percent, with a substantial improvement in outstanding collection.” Vijay Desai, Head – Projects – India, Godrej Locking Solutions
Read in detail about the Godrej & Boyce story Here
To know more about Microsoft Dynamics click Here Or Call our Toll-Free number 1800-102-1100
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