Dylan Fuller, Local Social Labs - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

50 %
50 %
Information about Dylan Fuller, Local Social Labs - Solocal Group UK Event "How To Drive...

Published on February 27, 2014

Author: SolocalGroupUK



etc Venues Paddington | London 19th November 2013 Solocal Group: Future Digital Trends “for local retail” 2014 Edition Dylan Fuller, co-founder LSS Centre Point Tower, 27 Feb14

Top Trends for 2014 • Social Media • Mobile • Online-to-Offline • Omni Channel 4 areas  10 key trends

Social Trends (2) • Content Strategy • Emerging Platforms

Social Media: Content Strategy Source: Internet Trends, KPCB Meeker/Wu May 2013

Social Media: Emerging Platform(s)

Mobile Trends (3) • Momentum continues – all demographics • Real mobile consumers – mobile 1st, mobile-only and mainly mobile users • Rise of mobile enabled local commerce Mobile and its impact on the local and retail sectors continues to be the big story 2014

Mobile: Smart Momentum • 57% to 66%+ penetration across ‘EU5’ • Nearly 140 million people *Source Neilson / comScore / Ofcom • Numbers higher for those under 35 • 62% for 12-15 year olds in the UK

Mobile: Really Useful Consumption *Source Ericsson Mobility Report

Mobile: Commerce Goes Local • Smart next-gen apps accelerate, but still mainly dense urban opp • Online booking, offline fulfilment • New marketplaces enabled by mobile and local • Ubiquitous and micro payment options • Collaborative consumption • What’s next …

Online-to-Offline (3) • Consumer expectations • Indoor mapping / In-store technology • Scannables

Online-to-Offline: ‘great’ Expectations Path to purchase / fulfilment is personal Deliver choice – or customers will find arounds / hacks *Source Google Multiscreen World report

Online-to-Offline: Indoor & In-Store Real world analytics and indoor mapping – emerging fast O2O sales 10x e-commerce

Online-to-Offline: Get Scanning Fulfilment and apps: tickets, coupons, payments, order Discovery and info: website, compare, details, remember

Omni-Channel (2) • Connected consumers • Attention challenge

Omni-Channel: Mind the Gap

Omni-Channel: Attention Challenge • Media channels continue to fragment • Consumers split across the day, across devices • Lots of media / app noise • Need to develop a wow factor to get noticed • Local retail has to work harder and smarter

Contact Info Dylan Fuller M: 0797 414 4352

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Bob Dylan Official Site | The Official Bob Dylan Site

Bob Dylan's albums Shadows in the Night and The Basement Tapes Complete: ... Visit for social networking safety tips for parents and ...
Read more

150 + Events each year for State and Local Government IT ...

February. California Public ... EVENT SPONSORSHIPS. Building and strengthening relationships with state and local leadership is a critical component to any ...
Read more

Events | Tourism London

Contest ends February 22, 2014. ... A group of Canadian artists use chainsaws and their ... Tourism London’s newest social hub for the latest events, ...
Read more

Yahoo! Groups

Yahoo Groups Sign in Mail ⚙ ... friendly community of environmentally responsible local people who give their unwanted ... or ...
Read more

Top Stories | News, Weather, Sports, Breaking News | WKRC

Local 12 WKRC-TV is the local station for breaking news, ... Doppler Tim Science Lab; Sports. Local Sports; Bengals; Reds; ... component-social-facebook ...
Read more

Free Printable 2016 Calendar: Holiday Calendar 2016 ...

We provide printable free calendar of 2016, ... event planning or maintaining schedules. ... © 2016 Calendar Labs.
Read more

SANS Information Security Training | Cyber Certifications ...

A new year brings an exciting new SANS Online Training ... Upcoming Training Events. Security East 2016: New ... guided study with a local ...
Read more

Mylan – Seeing Is Believing

Why Mylan? Because our passion, innovation and commitment drive us to set new standards in health care. Seeing is believing.
Read more

Atlantic City Weekly: Your local guide to news, nightlife ...

Atlantic City Weekly is your local guide to news, ... search our events calendar or find a place the perfect place to ... Atlantic City Weekly Phone number ...
Read more