Dylan Fuller, Local Social Labs - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

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Information about Dylan Fuller, Local Social Labs - Solocal Group UK Event "How To Drive...
Marketing

Published on February 27, 2014

Author: SolocalGroupUK

Source: slideshare.net

etc Venues Paddington | London 19th November 2013 Solocal Group: Future Digital Trends “for local retail” 2014 Edition Dylan Fuller, co-founder LSS Centre Point Tower, 27 Feb14

Top Trends for 2014 • Social Media • Mobile • Online-to-Offline • Omni Channel 4 areas  10 key trends

Social Trends (2) • Content Strategy • Emerging Platforms

Social Media: Content Strategy Source: Internet Trends, KPCB Meeker/Wu May 2013

Social Media: Emerging Platform(s)

Mobile Trends (3) • Momentum continues – all demographics • Real mobile consumers – mobile 1st, mobile-only and mainly mobile users • Rise of mobile enabled local commerce Mobile and its impact on the local and retail sectors continues to be the big story 2014

Mobile: Smart Momentum • 57% to 66%+ penetration across ‘EU5’ • Nearly 140 million people *Source Neilson / comScore / Ofcom • Numbers higher for those under 35 • 62% for 12-15 year olds in the UK

Mobile: Really Useful Consumption *Source Ericsson Mobility Report

Mobile: Commerce Goes Local • Smart next-gen apps accelerate, but still mainly dense urban opp • Online booking, offline fulfilment • New marketplaces enabled by mobile and local • Ubiquitous and micro payment options • Collaborative consumption • What’s next …

Online-to-Offline (3) • Consumer expectations • Indoor mapping / In-store technology • Scannables

Online-to-Offline: ‘great’ Expectations Path to purchase / fulfilment is personal Deliver choice – or customers will find arounds / hacks *Source Google Multiscreen World report

Online-to-Offline: Indoor & In-Store Real world analytics and indoor mapping – emerging fast O2O sales 10x e-commerce

Online-to-Offline: Get Scanning Fulfilment and apps: tickets, coupons, payments, order Discovery and info: website, compare, details, remember

Omni-Channel (2) • Connected consumers • Attention challenge

Omni-Channel: Mind the Gap

Omni-Channel: Attention Challenge • Media channels continue to fragment • Consumers split across the day, across devices • Lots of media / app noise • Need to develop a wow factor to get noticed • Local retail has to work harder and smarter

Contact Info Dylan Fuller dylanfuller@gmail.com M: 0797 414 4352

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