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Duurzaamheid: een paradigmaverschuiving

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Information about Duurzaamheid: een paradigmaverschuiving
Technology

Published on February 18, 2014

Author: CentrumDuurzaam

Source: slideshare.net

Description

Inleiding van Elena Cavagnaro, professor of service studies van Stenden, over een paradigmaverschuiving inzake duurzaamheid tijdens de Domeinscholingsdag Centrum Duurzaam 2014. Paradigma is de manier waarop we kijken naar duurzaamheid. Het is een sociale constructie van wat we zien. Er is geen sprake van een en dezelfde werkelijkheid. Van een beeld van ongelimiteerde groei naar groei op basis van aardse beperkingen. Van waardecreatie op basis van economische principes naar waardecreatie op basis van economische, sociale en omgevingsprincipes.
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Welcome 1 | 02/18/14

Sustainability & technology: a paradigm shift Dr. Elena Cavagnaro, Professor in Service Studies February 2014 - ROC 2 | 02/18/14

Agenda › Paradigms and paradigms’ shifts › Sustainability as a new paradigm › Level of societies › Level of organizations › Level of individual human beings › Technology › Concluding 3 | 02/18/14

Paradigms ›Paradigm = a way of looking ›Paradigm ≠ reality ›Paradigm = is a (social) construct 4 | 02/18/14

Paradigm shift Bartolomeu Velho 1568 5 | 02/18/14 Eise Eisinga 1781

Agenda › Introducing myself › Paradigms and paradigms’ shifts › Sustainability as a new paradigm › Level of societies › Level of organizations › Level of individual human beings › Technology › Concluding 6 | 02/18/14

Earth and us: 2 paradigms › Earth is an inexhaustible source of materials (natural resources). We’ll never run out of them. › There will always be substitutes available. › Earth is a limitless sink, able to assimilate our waste, no matter how poisonous, no matter how much. 7 | 02/18/14 › Earth is finite (see it from space; that’s all there is!), both as a source (what it can provide) and as a sink (what it can assimilate and endure). › An end will come to the substitutes that are possible. You cannot substitute water for food, air for water, food for warmth, energy for air, air for food. Some things are complementary. Source: R. Anderson (1998; 2009)

Which paradigm is more correct? Apollo 8 24 December 1962 8 | 02/18/14 Voyager 1 14 February 1990

Sustainability as a paradigm › Sustainability maintains that Earth’s capacity to sustain life is limited and › That we should stay inside these limits and › That Earth’s resources should be equitably shared among present and future generations 9 | 02/18/14

Sustainability › The ultimate goal of sustainability is to achieve a better quality of life for present and future generations all over the world (WCED, 1987) › Sustainability is achieved when value is created on an environmental, social and economic dimension (Earth Summit II, 1997); both at the level of societies and at the level of organizations (Rio Conference, 1992) 10 |02/18/14

New paradigm: level of society Economic Value Sustainable Society Environmental Value Social Value

Aim of business ›To make profit M. Friedman (1972) The only responsibility of business is business 12 |02/18/14

New & old paradigm: Economic Value Profit ? Organizations Sustainable Society Environmental Value ? Social Value

New paradigm: level of organizatios Economic Value Profit Planet Sustainable Organizations Sustainable Society Environmental Value People Social Value

A missing link: individuals › Societies consist of organizations; organizations of individual human beings (P. Drucker) › Their choices make or break sustainable policies › Which motivations guide human behavior? › Are these motivations supportive of sustainability, i.e. of value creation on an economic, social and environmental dimension? 15 |02/18/14

Greed is good! › Is greed the only or main human motivation? › Motivational studies; psychology; socio-psychology; human development studies; leadership studies; brain studies and critical economists give us a more complex picture 16 |02/18/14

2 new & 1 old paradigm: Economic Value Profit Greed ? Planet Individuals ? Organizations Society Environmental Value People Social Value

A new paradigm: level of individuals Care for me Leaderhip for sustainability Care for all 18 |02/18/14 Care for me & you

19 |02/18/14 Cavagnaro and Curiel (2012) The Three Levels of Sustainability, Sheffield: Greenleaf

Agenda › Introducing myself › Paradigms and paradigms’ shifts › Sustainability as a new paradigm › Level of societies › Level of organizations › Level of individual human beings › Technology › Concluding 20 |02/18/14

Earth and us: 2 paradigms › Earth is an inexhaustible source of materials (natural resources). We’ll never run out of them. › There will always be substitutes available. › Earth is a limitless sink, able to assimilate our waste, no matter how poisonous, no matter how much. › Technology will solve all problems thanks to human ingenuity and creativity 21 |02/18/14 › Earth is finite (see it from space; that’s all there is!), both as a source (what it can provide) and as a sink (what it can assimilate and endure). › An end will come to the substitutes that are possible. You cannot substitute water for food, air for water, food for warmth, energy for air, air for food. Some things are complementary. › Technology must fundamentally change if it is to become part of the solution instead of continuing to be the major part of the problem Source: R. Anderson (1998; 2009)

Technology: 2 paradigms ›Extractive or cradle ›Sustainable or to grave cradle to cradle 22 |02/18/14

Concluding › Sustainability implies a paradigm shift: › From unlimited growth to growth inside Earth’s limits › From value creation on one value (economic, profit, greed) to value creation on three values (economic, social, environmental) › From a cradle-to-grave to a cradle-to-cradle technology › From which paradigm do you design your life? 23 |02/18/14

Thank you for your attention elena.cavagnaro@stenden.com 24 |02/18/14

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