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Dunnican Marketing Presentation-2014

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Information about Dunnican Marketing Presentation-2014
Real Estate

Published on February 15, 2014

Author: cdunnican

Source: slideshare.net

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THE DUNNICAN ADVANTAGE

DUNNICAN ADVANTAGE: EXPERIENCE GLOBAL RESOURCES ◦ ◦ ◦ Global presence: 51 countries/3,100 offices Over 100 years providing real estate service $152.9 billion in sales volume in 2012 Source: 2011 data for Coldwell Banker® affiliated offices throughout the world

DUNNICAN ADVANTAGE: EXPERIENCE GLOBAL REACH o Potential purchasers can come from anywhere around the globe o 100,000 Coldwell Banker associates in 47 countries that share leads around the world o Member of the largest relocation network in the world, Cartus Representing such companies as Microsoft, Raytheon, Exxon-Mobil with over 1250 corporate companies as well as affinity companies such as USAA

DUNNICAN ADVANTAGE: EXPERIENCE NATIONAL RESULTS: REAL TRENDS TOP 500 $119B $62B $52B $49B *According to the 2012 REAL Trends Top 500 report among brokers with greater than 500 closed sales.

DUNNICAN ADVANTAGE: EXPERIENCE COLDWELL BANKER APEX, REALTORS ◦ 12 offices with 400+ sales associates ◦ Top 100 broker in US- Real Trends Survey ◦ Top 10 CB Affiliates in US ◦ 2nd largest Coldwell Banker affiliate in Texas ◦ One of the highest # of sales per agent of top firms in Dallas- NAR,DMN

DUNNICAN ADVANTAGE: EXPERIENCE CINDY & CORY DUNNICAN ◦ 15+ years local market experience ◦ Selling approximately $15-$18 Million in real estate each year ◦ Nationally Recognized by Realtor.com for Online Marketing Excellence ◦ 70% of our business comes from past clients and referrals ◦ Strong emphasis on personal service ◦ Preferred Agent with Cartus Relocation, Sirva Relocation & WHR Group.

DUNNICAN ADVANTAGE: EXPERIENCE CINDY & CORY DUNNICAN o List Price vs. Sales Price ratio is 98%. -Market average - 97% o Average Days on the Market – 54 Days o In 2013 We Listed 40 Homes For Sale o Only 2 Homes Didn’t Sell

DUNNICAN ADVANTAGE: KNOWLEDGE MARKET VALUE AND PRICING o Comparative Market Analysis helps to determine the highest and best price at which a property will most successfully compete in the local real estate market  Historical Sales Data  Competition Study  Market Saturation  Market Absorption Rates

DUNNICAN ADVANTAGE: KNOWLEDGE MARKET VALUE AND PRICING The most important aspect of selling a home in today’s real estate market is determining the highest and best (most competitive) list price for the property. If the home is priced too high, buyers will choose not to look at the home or wait until the price is lowered to a more competitive range. You Risk: • Losing money due to extended time on the market • Losing buyers who choose to purchase other properties that are priced more competitively. When your home is priced right and ready to show, you open your home up to a greater number of potential buyers. Our Goal: • Price your home at the highest and best price as indicated by the local market. • Hit the market as a “HOT” property with perceived value in the eyes of the buyers actively searching for homes

DUNNICAN ADVANTAGE: KNOWLEDGE MARKET VALUE AND PRICING If The Asking Price Is: 15% Over Market Value 10% Over Market Value Fair Market Value 10% Under Market Value The Property Appeals To: 10% Of The Market 30% Of The Market 60% Of The Market 75% Of The Market

DUNNICAN ADVANTAGE: KNOWLEDGE HOMEBUYER PROFILE: WHAT’S IMPORTANT o o o o o o o Quality of Neighborhood Convenient to Job Overall Affordability of Home Convenient to Friends/Family Quality of School District Design of Neighborhood Convenient to Shopping Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.

DUNNICAN ADVANTAGE: KNOWLEDGE HOMEBUYER PROFILE: WHY THEY BUY Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.

DUNNICAN ADVANTAGE: KNOWLEDGE HOMEBUYER PROFILE: WHERE THEY SEARCH Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.

DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING o Listing Syndication is the most powerful internet marketing tool available in today’s market. o The Dunnican Marketing AdVantage syndicates your home to over 50 websites, ensuring that wherever buyers search, your home is there.

DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING o o o o o Coldwell Banker® has more unique web visitors than any other real estate brand* Coldwellbanker.com had over 22 million visits annually Average visitor spends more than eight minutes on the site Featuring lifestyle, affordability and keyword search tools for fast and easy browsing Multiple images and video showcase unique features of your house *Nielsen/Net Ratings Report for real estate Web sites, January-December 2011

DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING Your home featured on MyNewHomeNow.com o State of the art real estate websites targeted specifically to the local market area. o Over 500 unique visitors per month o IDX Search Technology

DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING Your Home Showcased on Realtor.com r r o Dunnican Team listings are featured on Realtor.com using Showcase listing enhancements. o Your home will be more visible to buyers with up to 25 jumbo photos, virtual tours, video tour and marketing headlines to show off the best features of your home.

DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING Premium Placement and Promotion On 8 Top Real Estate Search Sites

DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING www.YourAddress.com A property specific website with a custom domain. o o o o o o o Virtual Tour Video Highlights Tour Photo Slideshow Mobile Website Active Mapping School & Community Information Text For Info Response A Website That’s All About Your Home…

DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING YouTube Video Highlights Tour Social Media Networking

DUNNICAN ADVANTAGE: MARKETING AGENT AND COMMUNITY MARKETING Targeted & Mass Email Blasts -Agent Community Direct Mail Postcards -Surrounding Homes

DUNNICAN ADVANTAGE: MARKETING GRAPHICS Full Color Graphics -In Home & To Your Neighbors Black & White Graphics -At The Sign

DUNNICAN ADVANTAGE: MARKETING AUTOMATED RESPONSE SYSTEM Text Response System Client inquires about your property from sign or number used in other marketing venues Statistically, the first to the customer has the best chance to close the sale. We are notified by cell phone within minutes of inquiry. Our proprietary Lead Management tools let our team answer every lead quickly and professionally Prospective Buyer receives instant access to information and photos via text

DUNNICAN ADVANTAGE: MARKETING HOME PRESENTATION ◦ Coldwell Banker Exclusive Home Buyer Ready Program ◦ Coldwell Banker Home Protection Plan Apex, REALTORS

DUNNICAN ADVANTAGE: MARKETING HOME PRESENTATION Cindy & Cory understand the importance property merchandising plays in ensuring a profitable and timely sale. Both Cindy & Cory are highly skilled in home enhancement and staging, making their homes stand out in the minds of both the buyer and the real estate community. Professional Stager Professional Photographer Almost 75% of a buyer’s first impressions of a homes’ interior are controllable

DUNNICAN ADVANTAGE: SERVICE RAPID RESPONSE  When homebuyers inquire about your house, they want a rapid response  Our lead management system notifies us immediately

DUNNICAN ADVANTAGE: SERVICE COMMUNICATION o You will receive an email and/or phone call every 7-10 days from a member of the Dunnican Team. o Easy to Locate by phone, text and email o Business Hours: Monday – Saturday 8am – 7pm Sundays by Appointment Only o Our Team Members answer inquiries on your home 7 days a week.

DUNNICAN ADVANTAGE: SERVICE COMMUNICATION o Showing Feedback is one of the best tools we have o Feedback is obtained on approximately 75% of Showings o Every showing agent receives the following:  3 phone calls  4 Showing Service emails  1 email containing interior and exterior photos o You will receive an email as soon as feedback is obtained from the showing agent

DUNNICAN ADVANTAGE: SERVICE EASY EXIT Cindy & Cory Dunnican are so confident in the services they provide to their clients that they offer their EASY EXIT LISTING AGREEMENT® to every seller they represent. Cancel Your Listing At Anytime Cindy & Cory Take The Risk Out Of Listing Your Home With An Agent

DUNNICAN ADVANTAGE: SERVICE WHAT OUR CLIENTS SAY “knowledge and professionalism made it easy” “they made us feel like we were their only client” “professional and personal service” “We’re proud to be their clients” “couldn’t ask for better” “hard work and dedication” “superior quality real estate service” “fantastic job marketing our home during a very trying market” “genuine pleasure to work with” Cory and Cindy have a history of outstanding service. Just ask their past clients. With comments like these, it’s no wonder that 60-70% of Cindy & Cory’s business comes from past clients and personal referrals. “creative” “they went out of their way”

DUNNICAN ADVANTAGE: RESULTS WE CAN SELL YOUR HOME TOO We’re Ready To Go To Work For You… Cindy & Cory Dunnican 972-679-1789 Coldwell Banker Apex, Realtors www.MyNewHomeNow.com

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