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Driving Less Feels Better campaign results

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Information about Driving Less Feels Better campaign results
Business & Mgmt

Published on January 25, 2009

Author: twistamsterdam

Source: slideshare.net

Description

Results of an Artmiks and twist production
http://www.twistamsterdam.nl
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less feels better website

less driving feels better website

campagne

banners campagne

banners op websites campagne

banners op websites campagne

banners op websites campagne

banners op websites campagne

hyves gadget campagne

doelstelling 20 - 35 jr doelgroep 8 t/m 31 aug. 08 looptijd € 0,- budget

doelstelling 0-6 % Naamsbekendheid nieuwe ‘propositie’ lessfeelsbetter > 2 mln uniek bereik 10 % conversie berekenen van CO2 uitstoot op de website

inzet display direct e-mail online tracking & analytics social media search engine advertising PR

respondenten via Memo2: 625 opzet onderzoek tracking tracking onderzoek opgezet door memo2 naast google analytics en DART respondenten via werving websites: 643

naamsbekendheid 8 % voor de nieuwe ‘propositie’ lessfeelsbetter

verspreiding > 2,5 mln unieke personen zijn gemmideld 4 keer met de boodschap bereikt

reclame waardering opvallend bovengemiddelde score op aspecten, duidelijke boodschap en ‘zijn opvallend’

bewustzijn 77% geeft aan te weten dat de boodschap CO2 uitstoot en brandstofverbruik verminderen is

overdracht 20% geeft aan dat de campagne hem aanspoort minder te consumeren en betrokken laat voelen bij duurzaam consumeren

website activiteit 15% intentie - de site te bezoeken - een minisite te maken de gadget te gebruiken mensen op de hoogte te stellen

15% intentie

- de site te bezoeken

- een minisite te maken

de gadget te gebruiken

mensen op de hoogte te stellen

website activiteit 20.105 Hyves actie pagina bezoek

website activiteit 13.421 hebben de website bezocht gemiddeld 2 pagina’s per bezoek

website activiteit 11% conversie actiepagina (plaatsing hyves gadget ad)

Resultaten clicks online resultaten

resultaten pr

results pr “ iedereen kan een eigen deelproject starten en Ondersteunen met Een mini-site” Reclame week

results pr “ uitgerekend nu de economen bezorgd zijn over de afnemende consumentenuitgaven” Nederlands dagblad

results pr “ Wij zijn ook een beetje moe van alsmaar méér, méér” molblog

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