Driving Business Momentum - Wipro

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Information about Driving Business Momentum - Wipro

Published on January 7, 2009

Author: aSGuest9548

Source: authorstream.com

Slide 1: Wipro Driving Business Momentum Presented by Dr Srinivasa Vegi DW / BI Practice Slide 2: BI / DW Trends Market Scenario and Emerging Trends : Market Scenario and Emerging Trends BI Services Revenue By Region Gartner Data Quest: Forecast: Business Intelligence Solution Services, Worldwide, 2004-2010 Vertical Market Focus: Strategic Industries for BI Services Financial Services and Communications continue to be the top adopters of DW & BI In 2006, Organizations are adopting Information Management (IM) as a comprehensive strategy for managing information and content Through 2007, Increasing number of data quality improvement initiatives, driven by compliance pressure, desire for increased efficiency and agility, and a general "grass roots" dissatisfaction with the state of corporate data By 2012, BI and Performance Management continuum will be integral to driving business transformations and improvements from the strategic process level - Gartner 2006 Information Management, Performance Management becomes key strategic focus Key Technology Trends : Key Technology Trends Key Performance Indicators displayed on a single screen with an ability to drill down at the details Adoption Time to Maturity (Plateau of Productivity per Gartner’s Hype Cycle) 0 – 2 Yrs 2 – 5 Yrs 5 - 10 Yrs Creation of virtual databases via real-time access and integration of operational source data Dashboards & Scorecards Data Quality Long overlooked as a critical factor in BI Success. Organizations are making the connection and are now placing a strong focus Virtual Data Federation/ EII Performance Management Includes all Methodologies, Metrics, Process required to manage performance A notion of approaching “analytics” as a cross-disciplinary topic that transcends subject-areas and applications Cross Enterprise Analytics Web Services based architectures Callable BI Components, Networked BI applications aware of each-other SOA Enabled BI Hardware and DBMS integrated and packaged to provide support for BI applications Data Warehouse Appliances Involves complex statistical modeling for predictive analysis, data mining, applied analytics. Requires significant skills and competencies in data access and analysis. Advanced analytics experience renewed interest Advanced Analytics BI Technology available as part of the open source application development. It is an emerging area. Open Source DBMS CRM & Customer Intelligence Intersection of CRM processes and BI. This aims to integrate disparate sets of data and analysis into a single solution. CDI, Analytical capability becomes a key differentiator BI DW Hype Cycle : BI DW Hype Cycle Enterprise Information Management Stack : Enterprise Information Management Stack Data Storage Mgmt. and Archival Structured Data Unstructured Data, Content Services etc Information Integration Services ETL Services EAI Services EII Services Master Data Services Customer Centricity - SCV Data Profiling & Data Quality Metadata Management Information as a Service Reporting & Analysis Service Analytics Service Portal & Content Management, WSDLs etc Target Business Processes Data Mgmt., Provisioning etc Processes, COEs and Solution Accelerators Custom Data Model [SCV for Insurance/ Retail Banking] Industry Data Model [FSLDM, IIW, BDW, IDW, OFSLDM] Other Frameworks e.g. Test Data Mgmt. [Test Data Mgmt., Data Maturity Assessment Model etc]] Magic Quadrant for DW DBMS, 2006- Gartner : Magic Quadrant for DW DBMS, 2006- Gartner BI Analytics & Enterprise Reporting : BI Analytics & Enterprise Reporting Customer Data Integration : Customer Data Integration Multiple Point to Point Connections and Synchronization across multiple systems without a single central reference point Customer Information Files / Limited ODS contain aggregates from limited number of systems and channels Continuous customer management represents the business strategy of how to collect, distribute, and use customer data in an organization to create value Customer hubs put CDI technology to use in order to achieve continuous customer management Solution 1980’s Early 1990’s “Customer data integration (CDI) is a category of software infrastructure that operationalizes the acquisition, distribution & management of customer information.” NOW Gartner and Forrester Speak : Gartner and Forrester Speak CIO Insight - Over Two Thirds of Global Fortune 2000 (68%) Companies are actively evaluating one or more CDI Solutions at this time to reorient business strategies to become customer-centric via a “Universal Customer View”. Gartner - By 2008, 50 percent of large organizations with a heterogeneous customer data environment will begin to implement a solution for CDI. Gartner - Through 2010, the creation of an accurate, timely and rich single view of the customer across channels and lines of business (LOBs) will be a key enabler for reducing costs, managing risk, and increasing revenue and profitability in customer-centric organizations. Slide 11: SCV Case Study - Main Business Driver Customer Analytics 360º view of customers – across product lines Market Segmentation Analysis Analysis of buying patterns and preferences of customers Single repository of customer interactions across all touch points Channel & Product Analytics Market penetrations Performance appraisals of various channels Product Innovation and differentiation Marketing Campaigns with better targeting and improved hit ratios SCV Case Study - Solution Architecture : SCV Case Study - Solution Architecture Employees Annuities Loans Contacts Agents Claims Single Customer View EDW Teradata / Informatica Routines Tibco Layer Finance Marketing Group Sales Actuarial Policy Servicing Product Management Identity Systems Sources Data Marts BO Reporting A-CRM Policy Group Proposals Quotations Finance & Actuaries Chordiant for Marketing Customer Services Risk & Compliance Front End Application STAGING Planned BI Implementation for Telecom Service Provider (TSP) : BI Implementation for Telecom Service Provider (TSP) Slide 14: Introducing Wipro BI / DW: Facets, Figures, Difference : BI / DW: Facets, Figures, Difference Domains Services India’s first dedicated data warehousing team - now over 2600+ consultants Pioneer in offshoring BI&DW projects 400+ projects for over 140 customers across industry segments Facets Differentiators BI&DW Specialists aligned to Vertical Industries Industry Solutions Multiple end to end data warehousing engagements with team sizes ranging between 50-80 Onsite – offshore delivery of BI & DW projects ensuring cost savings of up to 35% Proven process models Ability to establish and deliver in a Solution Center Model Alliances with leading BI & DW Vendors Finance & Insurance Retail, CPG & Distribution Manufacturing Energy & Utilities Telecom Healthcare Transportation & Logistics Enterprise BI & DW Consulting BI & DW Design & Architecture BI & DW Application Development BI & DW Sustenance & Support Managed Services Industry Solutions Rated as one of the Top Challengers in Enterprise Analytic Consulting Services by META Group Alliances / Tech. Relationships : Alliances / Tech. Relationships Existing alliances Enterprise Alliances SI partner Global Strategic Alliance Partner Preferred Global consulting Partner Strategic SI Partner Value added reseller and SI partner Alliance Agreement Alliance, reseller and SI Partner Cooperative Marketing Agreement Some thoughts : Some thoughts Expectation Management is the #1 factor for Success or Failure Sponsorship at the Highest Level is an necessity Stamp Out Scope Creep; Delicate balancing act in opening phases (Responsive to User Needs or Scope Control) Metadata Management; Technical & Business should be planned for before initiation Build to the lowest level of atomic detail from day one. Otherwise, you’ll be back in 6 months building it. Building a Data Warehouse is NOT the big job; Maintaining a Data Warehouse IS the big job Only sustainable metric is customer satisfaction. (Not how many terabytes or how many queries per hour) Key Takeaway: “If We Build It, They Will Come”; They might come, but they’ll also leave Slide 18: Wipro Thank you www.wipro.in Corporate Office: Doddakannelli, Sarjapur Road, Bangalore-560 035, India Tel: 91-80-28440011 Fax: 91-80-28440214

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