Drive more traffic to your website

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Information about Drive more traffic to your website
Technology

Published on March 24, 2009

Author: naturalranks

Source: slideshare.net

Description

A Search Engine Optimisation Presentation for the Federation of Small Businesses

Drive more traffic to your site How to move your site from oooo g l e to G o o

How to move your site from oooo g l e to G o o

Who’s this guy? Christopher Hough Led the SEO Teams at Worked with Opodo, Co-Op Travel, Warner Breaks and more Now work with world’s largest Insurance Broker Formerly Global Media Web Marketing

Christopher Hough

Led the SEO Teams at

Worked with Opodo, Co-Op Travel, Warner Breaks and more

Now work with world’s largest Insurance Broker

http://www.naturalranks.co.uk/ fsb

http://www.naturalranks.co.uk/ fsb

What I’m going to cover What is Search Engine Optimisation? (abridged) Why should you care about SEO? How to choose a niche How to target a niche How to build the all important links How to track progress How to maintain improvements What you should see

What is Search Engine Optimisation? (abridged)

Why should you care about SEO?

How to choose a niche

How to target a niche

How to build the all important links

How to track progress

How to maintain improvements

What you should see

What is SEO? Think of it this way: When you put a resume forward, you want it to be as clean as possible. If the resume is sloppy, you're not going to get interviewed for the job. SEO is sort of like tweaking your resume. Matt Cutts, Google.com

Think of it this way: When you put a resume forward, you want it to be as clean as possible. If the resume is sloppy, you're not going to get interviewed for the job. SEO is sort of like tweaking your resume. Matt Cutts, Google.com

What is SEO? Well structured, easy to navigate website Fresh, relevant content Numerous, trusted, relevant inbound links

Well structured, easy to navigate website

Fresh, relevant content

Numerous, trusted, relevant inbound links

Why should you care about SEO? Raises your profile Bring more relevant traffic to your website Increase conversion rates (more customers)

Raises your profile

Bring more relevant traffic to your website

Increase conversion rates (more customers)

How to choose a niche? Don’t be generic Too much competition Low conversion Low hanging fruit is tasty

Don’t be generic

Too much competition

Low conversion

Low hanging fruit is tasty

How to target a niche?

How to target a niche? Articles Guides Resources Reviews Don’t write it for Google

Articles

Guides

Resources

Reviews

Don’t write it for Google

How to build the all important links?

How to build the all important links? Get enthusiastic Participate in your industry online Lets your fingers do the walking Leverage existing relationships

Get enthusiastic

Participate in your industry online

Lets your fingers do the walking

Leverage existing relationships

How to track progress? Google Analytics Visitor numbers Traffic Sources Define Goals Monitor your Natural Ranks

Google Analytics

Visitor numbers

Traffic Sources

Define Goals

Monitor your Natural Ranks

How to maintain improvements? Google Reader Google Alerts

Google Reader

Google Alerts

What you should see Search Engine Friendly website Frequent, content updates Built incoming links

Search Engine Friendly website

Frequent, content updates

Built incoming links

What just happened? What is SEO? (abridged) Why should you care about SEO? How to choose a niche How to target a niche How to build the all important links How to track progress How to maintain improvements

What is SEO? (abridged)

Why should you care about SEO?

How to choose a niche

How to target a niche

How to build the all important links

How to track progress

How to maintain improvements

Q&A Thanks! Happy to answer your questions

Thanks!

Happy to answer your questions

Resources http://www.naturalranks.co.uk/fsb http://www.naturalranks.co.uk/facebook http://ww.copyblogger.com http://www.google.com/analytics http://www.google.com/reader http://www.google.com/alerts [email_address]

http://www.naturalranks.co.uk/fsb

http://www.naturalranks.co.uk/facebook

http://ww.copyblogger.com

http://www.google.com/analytics

http://www.google.com/reader

http://www.google.com/alerts

[email_address]

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