Dresscovery presentation

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Information about Dresscovery presentation
Technology

Published on February 4, 2014

Author: samsamia

Source: slideshare.net

Description

Background

Samsamia Technologies S.L. is a spin-off of Robotics Lab at Universidad Carlos III of Madrid, one of the most advanced research group of robotics in Spain. Its fields of expertise cover computer vision, machine learning, big data and artificial intelligence. The company mission is to transfer high quality scientific knowlege to the market through solutions related to robotics and technology.

Project

We are a new communication channel between fashion brands and customers. We developed a search engine for fashion products that allows a smartphone user to find whatever he desires just by taking a picture and buy it instantaneously. The flagship product of Samsamia is Dresscovery, a smartphone app which includes this search engine to allow users identify a garment in a picture. Dresscovery is an application aimed to be the future driver of online retail growth through the connection of the online retail business with the real world.

Technologically, the application matches any picture of an apparel or accessory with a large database of online brands stock. It allows the user to buy the targeted object in the respective online store. The app finds the most similar products that are available for sale right now among hundreds of different brands.

PROJECT DESCRIPTION Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

TABLE OF CONTENTS 1. Introduction 2. Description of Dresscovery 3. Market outlook 4. Business model 5. Marketing strategy 6. Roadmap Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

1. INTRODUCTION Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Introduction Samsamia Technology as a company Background Samsamia Technologies S.L. is a spin-off of Robotics Lab at Universidad Carlos III of Madrid, one of the most advanced research group of robotics in Spain. Its fields of expertise cover computer vision, machine learning, big data and artificial intelligence. The company mission is to transfer high quality scientific knowledge to the market through solutions related to robotics and technology. Finally Fashion and Technology found each other Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Introduction The team THE FOUNDERS Miguel González-Fierro CEO Samsamia Industrial Engineer and PhD student in robotics from Universidad Carlos III and King’s College London. Since 2008 he has worked as a researcher in humanoid robotics, computer vision, artificial intelligence and machine learning. In Dresscovery Miguel is in charge of the business development, marketing and computer vision programming. Miguel Maldonado CTO Samsamia THE TEAM Our team is composed by highly skilled and motivated professionals that covers all the areas of the technological business. Engineering Department are in charge of the technology development. They possess wide experience in computer vision, machine learning, artificial intelligence, web development, database programming and mobile development. The team from Business Department take responsibility of the business development. They are experienced in finance, web marketing, social marketing, IT business management and sales. The team from Fashion Department take care of the fashion business development. They are experts in coolhunting, sales and negotiations with fashion brands, fashion design and web design. Computer scientist from Universidad Rey Juan Carlos and MSc. in Robotics from Universidad Carlos III. Since 2006 he has worked as a software engineer in different companies. He has experience in leading software projects, server and database management and smartphone apps. In Dresscovery Miguel is in charge of the product development, app programing and server management. Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Introduction The project THE PROJECT • We are a new communication channel between fashion brands and customers. We developed a search engine for fashion products that allow a user to find any garment he/she desires just by taking a picture and buy it instantaneously. • The flagship product of Samsamia is Dresscovery, a smartphone application which includes this search engine to allow users identify a garment in a picture. • Dresscovery is an app aimed to be the future driver of online retail growth through the connection of the textile brands online retail business with the real world. • Technologically, Dresscovery matches any picture of an apparel or accessory with a large database of online brands stock. It allows the user to buy the targeted object in the respective online store. • The app finds the most similar products that are available for sale right now among hundreds of different brands. • We have deals with most of the top fashion companies in the market. We have brands like Hugo Boss, Calvin Klein, Nike, Versace, Valentino, Dolce&Gabbana, Timberland, DKNY and Michael Kors among others. Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

2. DRESCRIPTION OF DRESSCOVERY Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Description of Dresscovery The app from a technical perspective Search Find Buy Trough a picture, the user may find the object he is looking for Dresscovery uses computer vision algorithms to identify the garment and find similar products Dresscovery allows to buy the product in a very easy way Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Description of Dresscovery Real life example I want that purse… How could I find it? It is probably very expensive anyway… With Dresscovery, she would find the purse if it is available in the database and find whether or not it was expensive. But even more importantly, with Dresscovery she would find very similar purses too and could choose (among the range of purses) the one more suited to her needs in relation to her purchase power thus matching all the factors or variables included in a purchase decision: beauty, price, reputation, brand, time, craving, etc. Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

3. MARKET OUTLOOK Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Market outlook Our view of the market Retail E-Commerce Categories consulted in Europe in 2011 Apparel Retail Online Sales Forecast Computer Software 13% Comparison shopping 25% Computer Hardware 18% Online Retail Demand Forecasts 16,0% Inditex online 14,0% Consumer Electronics 21% Appareal 23% Source: Comscore UK Apparel online 12,0% 10,0% “European e-fashion CAGR was around 19% between 2005 and 2009 and 9% between 2009 and 2013” Apparel & Footwear Ecommerce Global Online Retail 8,0% 6,0% Forrester 2008 4,0% 2,0% Source: Opera Capital Partners Purchased Goods via Smartphones 2012 0,0% 2013 Consensus 2014 2015 2016 Others 15% Clothing accesories 34% Consumer electronics 25% Online retail has growth strongly over the past years and still, market estimates predict a higher growth… Books 26% Source: Opera Capital Partners Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Market outlook Our view of the market …however, there are still some burdens on the online retail business profitability with respect to the traditional retail Burdens on online retail profitability  Current Mitigation / Solutions Increased costs: online logistics added to store logistics  Drop shipping  Virtual closet  Reimbursements & returns   Shopping as a social experience Social experience through mobile and web  Shopping as a tactile process  Security in online transactions  Fear to online world  Cannibalization Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

4. BUSINESS MODEL Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Business model The app from a commercial point of view Business model is get a commission for every sale We have different affiliation sources that give us a commission between 5% and 15% of the total garment price. We have the top fashion brands We have more than 300 brands and thousands of products, but more importantly we have the key brands, the brands people want to see and are willing to buy. Discounts and offers We will introduce discounts and offers in our product to improve the conversion. Furthermore we will negotiate with brands discount coupons to be changed in the physical store. Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Business model Business model 1.0 User generation Clicks generation Promotion and Marketing We will focus on continuous innovation in promotion, marketing, technology and design Cash Flow generation Commissions (7%-20% of product price) Sales generation Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Business model Business model atractiveness ATRACTIVENESS  Highly attractive product which covers a consumer non satisfied need, the need of finding the object that she desires when she sees it.  Daily use application due to its “gossip effect”, allowing the user to be up to date with the fashion style.  Product with a high informative content: it does not only allow a user to find the product he looks for but it also finds related information about it and similar products in addition to offers and discounts.  Product with high possibility of going viral.  The time to market is zero, we are already earning money.  Scalable and diversifiable business: it permits cross sales and access to numerous additional business lines.  The expansion to other countries is direct. Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

5. MARKETING STRATEGY Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Marketing strategy User number boosting A A R R Acquisition Fashion bloguers Fashion magazines Other media SEO Social Networks Activation Elegant design Usability Fast algorithm, user does not wait Retention The app finds exactly the product the user wants. The app really works and finds similar clothes. There are no false positives. We send the user news, discounts, trendy looks, etc. Referral It is useful, so the user shares To unlock a particular feature the user have to share The user can share a garment on social networks Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Marketing strategy Conversion boosting R Revenue Find products by price. Include a payment solution to make the payment easy. Possibility of buying trough website Include a buy later option  Test A/B: Continuous tests of different options.  Every new feature comes from the user decission.  Pursuit of virality: growth hacking Total focus on conversion boosting Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

6. ROADMAP Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Roadmap Roadmap of product recognition Stage 1: purse identification Stage 2: shoes identification Stage 3: other garment identification Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Roadmap Roadmap of international expansion Stage 1: Growing in Spain Stage 2: Growing in Europe Stage 3: Growing in the world Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

Discover your fashion Samsamia Technologies S.L. | http://www.dresscovery.com | info@samsamia.com

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