Published on March 29, 2014
HR/Recruiting/Finance & Admin Erin Flynn salesforce.com Scott Morrison salesforce.com Mike Euglow salesforce.com Jeff Hunter Electronic Arts Track: Recruiting Sales Superstars: Best Practices for Finding and Hiring Top Talent
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3 From ATS to CRM The Applicant Tracking/Talent Management landscape First Generation -Application Tracking -Administration Forms -Tracking Staffing Process for Compliance -Basic Recruiter Tools 2nd Generation -Careers Site and Talent Communities -Candidate Profiling -Requisition, Interview and Offer Management -Measuring Cost-per-hire, Sourcing Analytics and Time-to-fill -Hiring Manager Tools Next Generation -Visibility into Recruiting -Dashboards and Collaboration -Proactive Sourcing and Relationship Building -Talent Management -Candidate Relationship Management
4 Industry Best Practices in Recruiting 1) The Candidate Universe 2) Recruiting is Sales 3) Building a Recruiting Culture 4) Leveraging Technology A Player A Player B Player No Players
5 Jeff Hunter Director, Talent Strategies & Technology firstname.lastname@example.org
6 Electronic Arts World’s largest developer, marketer, publisher, and distributor of computer and video games Global Recruiting Organizational Structure INDUSTRY: Entertainment and Games Software EMPLOYEES: 7,000 WW USERS: 50 FY’06 REVENUES: $3B GEOGRAPHY:GLOBAL PRODUCT(S) USED: SFA
7 Not all Fun and Games at EA
8 Key Challenges What is the value of talent to your organization? Top Talent/Candidate Pipeline weak Lead generation/ sourcing Efficiency vs Effectiveness Technology Challenge Recruiter/Hiring Manager adoption Recruiting Program Integration Campaign Management Recruiter Productivity Long Term Contact Management Quality of Candidate Leads Candidate Conversion Rates
9 Taking a page (or two) from Sales’ Playbook
10 From ATS to CRM
11 The Salesforce.com Solution AppExchange User Adoption Dashboard Anagram Create Tasks for Entire Team What we Built Pre-quals and pipelines
12 What Were the Results? With only 3 people… 14,000 new qualified leads Designed and launched 3 apps to 5 countries Detailed metrics to over 300 key constituents Over 1,000 new contacts through new campaigns Increased contact-to-candidate conversion rate by 25%
13 Mike Euglow Director, Global Corporate Sales Recruiting salesforce.com email@example.com
14 Sales Recruiting Best Practices at Salesforce.com Sourcing Active and Passive Sales Candidates Recruiting Reports and Executive Dashboards Campaigns and Candidate Pipeline Lead Generation
15 Sourcing Active and Passive Sales Candidates Active Candidates Setting up customized views -Competitors -Position Title -Compensation, Location, etc. Mining the existing talent pool Passive Candidates Proactive sourcing strategies -Referrals from recent hires outside of Sales -Internal Reference Checks
16 Sales Recruiting Reports and Dashboards Executive Dashboard VP/Hiring Manager Pipeline Recruiting/HR Management
17 Campaigns and Candidate Pipeline Lead Generation “Siebel Survivor” How did we use Talentforce? Email Campaign to over 300 Siebel candidates/applicants Recruitment Marketing Creative Campaign
18 Campaigns and Candidate Pipeline Lead Generation “Siebel Survivor” How did we measure it? Source tracking Reports: -Generated additional 227 Siebel Leads into the Talent Pool -30 Hires from Campaign
19 “Jeff is a true visionary in the recruitment & technology industry, creating solution focused strategies & translating strategy into action. Building strong relationships at all levels across EA, Jeff is respected for his drive for results, communication & innovation. “Jeff’s understanding of Recruitment Technology is without peer. He is consistently looking at cutting edge technology to ensure EA is able to attract and retain the best talent.” Jeff Hunter Director, Talent Strategies & Technology Customer Hall of Fame What Jeff’s peers at EA are saying: Famed Statistics: Transforming the Recruiting Industry by moving from an Applicant Tracking System to a Talent Management Solution on the salesforce.com platform AppExchange Apps: 1. University Recruiting Jeff’s blog Talentism won “Blog of the Year” from Recruiting.com in 2005
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