Draw me a Story...

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Information about Draw me a Story...
Design

Published on February 21, 2014

Author: ErayAlan

Source: slideshare.net

Description

This is a project developed for Love Therapy's brand extension collaboration with Koblalt Entertainment. The brief was to create a product, service or combination which will keep the values of Love Therapy while using Kobalt Entertainments experience.

Draw me a Story was designed for creating an interactive storytelling experience for children by combining animation and traditional sketching activities children engage in.

It is a storytelling sketchbook for children aged 3-8. It's stories can be extended with the application which can recognize the kid's drawing by image recognition and show the related animation for that page.

WORKSHOP 4 PROJECT LEADERS Paolo Lorini , Ivan Pedri PROJECT ASSISTANT Nima Gazestani MASTER IN PRODUCT DESIGN (MPD) Dong Jin Ahn, Chih-Lung Yeh, Maissa Naim, Katayoun Pisheh MASTER IN INTERACTION DESIGN (MID) Eray Alan, Prateek Solanki

ABSTRACT Creating an interactive storytelling experience for children by combining animation and traditional activities children engage in. 1

RESEARCH 2

TREND IN ACTIVITIES DONE REGULARLY BY KIDS OF AGE 0 TO 12 14% 18% 29% 13% 16% 30% 14% 28% 46% 18% 26% 40% Read ebooks on eReader Read ebooks on tablet Play games on tablet Watch streaming video Fall 11 Fall 12 Fall 13 Nielsen’s Children’s Deep-Dive US, 2011-2013 3

WHERE DO THEY BUY BOOKS? BOOKSTORE WHO RECOMMENDED? AMAZON 30 % FAMILY & FRIENDS 26 % 20 % TEACHER 20 % WHY DO THEY BUY BOOKS? FAMILIAR CHARACTER KIDS ASK IN THE STORE ATTRACTIVE BOOK 33 % 27 % 23 % 4

EBOOK OR PRINTED BOOKS? WHY PRINTED BOOKS? Reading a print helps them to focus Prefer the look and feel of print book 69% 34% 7% Less distraction from other content They read more They already have enough technology in their life PRINTED NO EBOOK BOOK PREFERENCE 5

COMPETITOR ANALYSIS 6

TARGET AUDIENCE 7

TARGET NEEDS 8

PERSONAS 9

CONCEPT 10

11

AT THE OFFICE Catarine is working at office during the day and it’s lunch time now. She finds a downloadable activity page on the Love Therapy Facebook page and thinks that Mark might like colouring it. She prints out the page to give to Mark when she reaches home later, while she makes dinner. 12

SAME DAY, AT HOME On reaching home she gives the print out to her son and he starts colouring it in. She begins to make dinner. After dinner, Mark has coloured the print out, now they scan the QR Code to download the app. On taking the picture of the drawing on the app, the drawing comes to life and Mark really enjoys the trailer. 13

THE NEXT DAY, AT THE BOOKSTORE The next day, Catarine and Mark go to the bookstore to buy the Activity Book. Mark quickly starts coluring it and completing some of the activities in the book. He brings the book to Catarine, who opens the app and captures the drawings Mark has made. The application recognizes the image and magically the drawing made by Mark come to life. Both Catarine and Mark now enjoy the experience of the story. 14

CONCEPT DEMONSTARTION 15

EXPERIENCE MAP 16

CONCEPT DEVELOPMENT 17

STORIES 18

APP INTERFACE 19

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ENABLING TECHNOLOGIES FREE ON THEIR PLATFORM BUT PAY PER CLICK FOR EMBEDDING FREE TO DEVELOP AND EMBED INTO YOUR APPLICATION SUPPORTS GPS NO GPS SUPPORT LESS STABILITY SOLID PLATFORM LESS DEVELOPERS WORKING ON PLATFORM LARGER DEVELOPER COMMUNITY 24

BUSINESS PLAN 25

PROJECT TIMELINE 26

LAUNCH & MARKETING FACEBOOK PRINT OUTS POSTCARDS IN SUPERMARKET GIVEAWAYS IN SCHOOL 27

DISTRIBUTION CHANNELS 28

POINT OF SALE A kiosk made for a point of sale in a children’s bookstore. It is made from flat pieces of cardboard assembled together. The consumer can interact with the board and sample a part of the app from here. 29

COST ANALYSIS Retail Price = Avarage Sketchbook Price in Market + 0,99 (Representing App) = 7 Euro Wholesale price= 7 x 0,6 (Accepted margin in Book Retailers) = 4.5 Euro Sales (€) Total Budget: 55,000 Euro Fixed Costs: 47,500 Euro Variable cost 0.5 Euro Income 53,437 Costs 47,500 11,875 Units 30

VALUE & POTENTIAL 31

TOYS TV SHOWS Children can take characters from the book and create their own compositions within the app which they can use for colouring or can be integrated into a game. CHILDREN’S STATIONERY 32

GRAZIE

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