Dr. Walter Carl - Research

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Information about Dr. Walter Carl - Research

Published on November 4, 2007

Author: ugaconnect

Source: slideshare.net

Organizing for Conversation: What Research Needs to Tells Us Walter J. Carl, Ph.D. Northeastern University Boston, MA Connect: PR & Social Media Conference 20 October 2007 – Athens, Georgia © 2007. Walter J. Carl, Ph.D.

Allyn Marie Carl

Organizing for Conversation

Organizing for Conversation Organizing for Conversation: A Phase Model • Oblivious • Monitoring • Listening & Responding • Joining In

Organizing for Conversation Oblivious Phase

Organizing for Conversation

Organizing for Conversation Source: Fortune Magazine

Organizing for Conversation Monitoring Phase

Organizing for Conversation 10 Things Companies Should Monitor… 1. Company name 6. Industry 'hang outs‘ 2. Company URL 7. Employee activity/blogs 3. Public facing figures 8. Conversations 4. Product names 9. Brand image 5. Product URLs 10. Competitors - From Cameron Olthuis‘ blog Pronet Advertising. See also Jeremiah Owyang‘s blog Web Strategy and Joseph Jaffe’s blog Jaffe Juice.

Organizing for Conversation Listening & Responding Phase

Organizing for Conversation Listening Ladder Endorsement Acknowledgement Recognition Source: Julia Wood, Everyday Encounters

Organizing for Conversation

Organizing for Conversation

Organizing for Conversation

Organizing for Conversation

Organizing for Conversation

Organizing for Conversation

Organizing for Conversation

Organizing for Conversation

Organizing for Conversation Joining In Phase

Organizing for Conversation

Organizing for Conversation

Organizing for Conversation Dell Hell? Hat tip to John Cass

Organizing for Conversation Big Picture • Make principles of web 2.0 and social media a company-wide strategy • Establish cross-function task force • Train in listening and conversation skills

Organizing for Conversation Presenter Information Walter J. Carl, Ph.D. Department of Communication Studies 101 Lake Hall Northeastern University Boston, MA 02115 USA w.carl@neu.edu http://www.waltercarl.neu.edu http://www.wom-study.blogspot.com http://www.chatthreads.com

Organizing for Conversation Corporate Blogging Success Study http://www.scoutblogging.com/success_study/ • Five key factors: – Culture – Transparency – Time – Dialogue – Entertaining writing style and personalization

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