Dr. Tanvir Hussein

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Published on June 20, 2016

Author: TIIKMConferences

Source: authorstream.com

Slide1: CRITICAL ANALYSIS, TESTING AND DEVELOPING RELEVANT KNOWLEDGE MANAGEMENT MODEL FOR TOURISM INDUSTRY Dr. Tanvir Hussein University of Dammam Kingdom of Saudi Arabia Salim Hyder Khan Shri Venketeshwara University India Critical analysis, testing and developing relevant Knowledge Management Model for Tourism Industry: Critical analysis, testing and developing relevant Knowledge Management Model for Tourism Industry Your Presenter & Author Dr. Tanvir Hussein Associate Professor, University of Dammam, Kingdom of Saudi Arabia and Co-authored by Salim Hyder Khan Shri Venketeshwara University, India 4TH INTERNATIONAL CONFERENCE ON HOSPITALITY AND TOURISM MANAGEMENT 26 – 27 MAY 2016 | BANGKOK, THAILAND A Journey to Presentation: A Journey to Presentation Objective Understanding Knowledge & KM Defining Knowledge Management Components Of Tourism Industry Organizational Knowledge KM Multi-modeling Framework For Tourism Company Simple Framework For Implementing KM A 10 Step KM Roadmap Tiwana (2000) 8-C Framework For Implementing KM KMS Model For Tourism Industry Survey Results Justification Of The Proposed KMS Model Conclusion Discussion Time OBJECTIVE: OBJECTIVE The principal objective of this presentation is to understand the concept of Knowledge , Knowledge Management and c ritical analysis, testing and developing relevant & sustainable Knowledge Management Model for Tourism Industry Understanding Knowledge & KM: Understanding Knowledge & KM Knowledge is simply “what is known”, and many businesses face crises including education business because they not able to understand the complex nature of knowledge & its effective utilization. As Jeff Angus in KM Magazine “ People think KM as noun. They are mistaken, it is verb, a way of getting work done. You can’t get it done without a lot of nouns, such as people, processes, procedures or product. But the essence of KM is not something you buy, its something you make happen.” Defining KM: Defining KM Thus, knowledge management is a systematic process of gathering, disseminating, applying, renewing and updating the knowledge for achieving organizational objectives. Components of Tourism Industry: Components of Tourism Industry ORGANIZATIONAL KNOWLEDGE: ORGANIZATIONAL KNOWLEDGE Leadership Tech. Culture Measurement Organizational Knowledge Specific Organizational Knowledge KM Multi-Modelling Framework for Tourism Company: KM Multi- Modelling Framework for Tourism Company Individual Networking Leadership Technology Culture Measurement Tourism Co. General Organizational Knowledge Specific Organizational Knowledge Simple framework for implementing KM: Simple framework for implementing KM Slide11: Analyze the Existing Infrastructure PH - I PH - II PH - III PH - IV Align Knowledge Management and Business Strategy Design Knowledge Management Infrastructure Audit Existing Knowledge Assets and Systems Design the Knowledge Management Team Create the Knowledge Management Blueprint Develop the Knowledge Management System Deploy, Using the Results-driven Incremental Methodology Manage Change, Culture and Reward Structures Evaluate Performance, Measure ROI , & Incrementally Refine the KMS 10 Step KM Roadmap Tiwana ( 2000) 8-C Framework for implementing KM: 8-C Framework for implementing KM KM Frameworks: KM Frameworks All the above frameworks suggested are mainly on the process of creation, manifestation use and transfer of knowledge and how an organization can create & preserve knowledge at the individual, group and organizational levels . Besides, these framework provide guidance to develop sustainable customized KMS for your industry, we utilized these framework to develop KMS for Tourism Industry. Further, the developed KMS is tested through survey. TOURISM INDUSTRY PROCESS WORK FLOW : TOURISM INDUSTRY PROCESS WORK FLOW Completion KMS Model for Tourism Industry INPUT KNOWLEDGE DATABASE 1- Prospective Clients 2- Tour Guides 3-Other Travelling Co. 4-Transport Co. 5-Air Ticketing Co. 6- Attractions 7-Accomodations 8-Acessibility 9- Employees OUTPUT KNOWLEDGE DATABASE 1- Client Satisfaction 2- Expansion of Business 3-Incresed profit-margins 4- New supportive agents Requirements Feedback Devising Strategies SURVEY RESULTS (1/2): SURVEY RESULTS (1/2) The survey was conducted for 200 employees of different branches of the tourism company placed at Delhi categorized as: TOTAL POPULATION 200 Male : 125 Female : 75 Senior Managers 70 Middle Level Managers 130 The questions were asked from ten domains covering all the aspects of knowledge management SURVEY RESULTS (2/2): SURVEY RESULTS (2/2 ) The above graph clearly depict the difference after implementing the knowledge management system(KMS) in blue bars which are taller in every domain of questions asked. Justification of the proposed KMS Model: Justification of the proposed KMS Model The KMS model explained is justified by testing its application in one of the travelling (& tour operator) company of North India , which was facing fierce competition. Survey questions were asked from 10 domains from 200 employees categorized as male & female, senior & middle Managers. CONCLUSION: CONCLUSION To be conclude, tested, analyzed and observed that there is a constant improvement in all the domains after implementation of proposed KMS Model. As per the survey, the proposed model prove to provide sustainable comparative advantage to the tourism enterprises, consequently to prove the validity of the upcoming model more tests and investigations will be required. Discussion Time: Queries??? Thanks….. Discussion Time

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