Dr. Nevil Speer - Wrap Up Comments

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Information about Dr. Nevil Speer - Wrap Up Comments

Published on October 31, 2018

Author: trufflemedia

Source: slideshare.net

1. Wrap Up Strategy Forum on Livestock Traceability Kansas City, MO Sept 25-26, 2018 Nevil Speer, PhD, MBA Bowling Green, KY

2. Traceability Feasibility Study Necessary Tenets • Industry driven • Managed by entity(s) serving both public and private interests • Maintains data privacy • Equitable to all industry sectors • Compatible with common industry practices • Operates at speed of commerce • Credible in domestic AND int’l markets Comprehensive Feasibility Study: U.S. Beef Cattle Identification and Traceability Systems Evaluation of Opportunities, Obstacles and Incentives Across the U.S. Beef Industry Value Chain

3. ADT Program Review and Proposed Directions Possibly the most significant change in stakeholder opinion since the establishment of the current ADT framework in 2013 is an increase in support for EID for cattle.

4. LMIC Annual Cow Cost ($/head) $400 $450 $500 $550 $600 $650 $700 $750 $800 $850 $900 LMIC Annual Cow Cost ($/head)

5. Beef Industry Long Range Plan: 2016-2020 “Secure the broad adoption of individual animal I.D. traceability system(s) across the beef community…”

6. NBQA Top Quality Challenges 1991 1995 2000 2005 2011 2016 External fat Overall uniformity Overall uniformity Traceability Food safety Food safety Seam fat Overall palatability Carcass weights Overall uniformity Eating satisfaction Eating satisfaction Overall palatability Marbling Tenderness Instrument grading How and where cattle were raised Lean, fat and bone Tenderness Tenderness Marbling Market signals Lean, fat, bone Weight and size Overall cutability External and seam fat Reduced quality due to implants Segmentation Weight and size How and where cattle were raised Marbling Cut weights External fat Carcass weights Cattle genetics Visual Characterist ics

7. Retail All-Fresh Beef Demand Index Adapted From: LMIC (sourced from USDA:ERS and USDA:AMS) 70 75 80 85 90 95 100 RetailAll-FreshBeef DemandIndex Traceability: “It’s what the consumer wants… and that’s how we increase beef demand.” John Gerber, Tyson Foods, CAB Feeding Quality Forum, 8/28/18

8. Domestic vs. Export Market 82.07 83.58 79.90 84.70 82.00 72.51 81.17 96.39 103.97 104.74 128.74 124.71 98.80 97.07 94.54 2.33 4.05 6.04 7.88 10.77 10.67 14.14 18.42 18.81 21.23 25.62 22.95 21.79 24.04 26.03 $50 $70 $90 $110 $130 $150 FedCattle($/cwt) Export Premium Fed Market (no exports)

9. Critical Mass

10. Distribution of Cow/Calf Producer Attitudes Beef Industry Traceability (% Respondents) Adapted from World Perspectives (2018) 15 65 10 10 Wholesale Support Cautious Support Resignation to the Inevitable Firm Opposition

11. Communication / Education

12. Be Proactive: Shift Happens! “The most dangerous situations arise when the threat is ambiguous. This leads managers to ignore or discount the risk and take a wait-and-see attitude. Such an approach can be catastrophic.” Roberto, Bohmer and Edmonson, “Facing Ambiguous Threats”, Harvard Business Review, November, 2006 • Make Supply Management A Top Priority • Don’t Wait For A Crisis

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