Published on February 26, 2014
CHRISTO KYRIAKIDIS | FOUNDER
TEAM SIBA PADHY CTO/ARCHITECT As a strategist for Enterprise IT Accounts, Siba manages teams for large enterprise postsales/deployment and partner channels. Not unexpectedly, Siba consistently craves curry. CHRISTO KYRIAKIDIS CTO/ARCHITECT Grew up in Boston, where his family was part of the local food service industry for over 20 years. Leveraging his enterprise software sales experience and domain knowledge, he has insight in how to make some money bitch.
PROBLEM: Hungry customers want to be able to... Find all dining options nearby Place their order online or through their phones
SOLUTION: Diners can locate & order food through their preferred device Platform’s front end & revenue model meets the needs of all major segments of the fast casual food industry Food trucks Chain restaurants Small/family-owned restaurants A flexible mobile app & online ordering platform
HOW DO YOU DO THAT? A FRESH TAKE Branded mobile app for chain restaurants Restaurant owner or chain pays a flat per-location rate Cross-platform Salesforce.com integration Mobile app and online ordering service that lists all food trucks in the target city Food truck owner will pay a percentage per transaction processed An all-inclusive mobile and online food ordering experience Includes family-owned restaurants, food trucks, and participating chain restaurants
Even Grandma Can Use It! Gives users a fast and easy way to locate and order from food trucks or restaurants from any device. Manage delivery address, CC info, favorite food truck or restaurant and re-order your past order with one tap. Sign in with and post to Facebook or Google+
2014 Restaurant Industry Industry Sales Projection: $683.4 Billion 2014 Sales (Billion $) Restaurant Industry Sales 2014* $624.3 2000 Bars and Taverns 20.0 1990 Managed Services 47.1 $586.7 2010 455.9 $683.4 Commercial Eating Places Lodging Place Restaurants 34.8 Retail, Vending, Recreation, Mobile 56.6 Noncommercial Restaurant Services Military Restaurant Sales 56.6 2.5 $379.0 $239.3 1980 $119.6 1970 $42.8 *projected 33% Consumers who factor in information from peer-review websites when choosing a restaurant 43% Consumers who have placed a restaurant takeout or delivery order online 70% Eating-and-drinking places that are single-unit operations
2014 Food Truck Industry According to Intuit, food trucks will generate between 3 and 4 percent of total restaurant revenue — about $2.7 billion — by 2017, a fourfold increase from 2012. In other words, food trucks are not a fad but a viable market segment with significant competitive advantages over quick-serve, fast-food and take-out food vendors. U.S. $2.7 Billion FOOD TRUCK REVENUE $650 Million 2012 2017 (ESTIMATED)
WHY DOOKANS? Food Trucks Salesforce.com The growing food truck trend coincides with the growth of smartphones, social media and mobile technologies. Our competitors, who were positioned for the premobile era, are unable to meet food trucks’ operational requirements. We give small business owners the ability to have enterprise-class reporting from Salesforce.com. Current trends show that even though increasing numbers of small to medium-sized businesses are leveraging Salesforce, they typically lack the expertise to fully exploit its capabilities. Domain Knowledge Dookans’ extensive domain knowledge gives us insight and access into the inner workings of family restaurants and the end-to-end food services industry.
THE NUMBERS $2.5M Dookans Revenue Forecast $2M $1.53M $1.5M $1M $862K $574K $500k $479K $345K $193K $0 $230K $153K $11K 2014 Food Truck $153K $59K 2015 Munchie Medic $76K 2016 Branded App 2017 Total
ou Y nk ha T Christo Kyriakidis www.Dookans.com Christo@Dookans.com 877-462-7708
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