Published on March 14, 2014
Self-Publishing Wednesday Webinar: Don’t Pay For eBook Conversion Until You Know These 3 Things Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com
Checklist: ü You are in charge of ebook conversion ü Publishing a book is more than a hobby; it’s a business ü You have (or are building) a plan ü Part of your plan is to make money ü Your goal is to make more money than you spend! Before we get started…
WaveCloud is an Author Services platform and an ebookstore Helping writers become successful authors is our #1 priority Watch this webinar: Don’t Pay For eBook Conversion until You Know These 3 Things Webinar A word from our sponsor Bill Van Orsdel WaveCloud CMO
Key Points A. Distribute your book(s) in seven places: A. eBooks: Amazon™, Barnes & Noble, Apple iBookstore℠, Kobo™ B. Print-on-Demand: CreateSpace™ & IngramSpark C. All formats: Your author “anchor” website B. Five key formats for self-publishers: A. MOBI, ePub, PDF, Smashwords-Friendly, “Print-on-Demand” (PoD) C. Where possible, turn off DRM D. Proof your book before & after conversion!
Conversion choices drive distribution options Goal: Your book, in the hands of readers 1. Sell or give directly to your readers 2. Sell through online retailers 3. Sell indirectly through retailers Wider distribution = more chances to sell More chances to sell = more book sales More book sales = more readers & referrals Why does this matter?
Amazon.com (Kindle) On your “anchor” site (website, social media, blog, etc.) BarnesandNoble.com (Nook), Apple and Kobo.com Other online ebook stores (www.Smashwords.com) “Brick and Mortar” book stores (i.e. B&N, others) Specialty channels (i.e. giH stores, or as freemiums) At speaking events or other business venues “Back of the Room” sales Where do you plan to sell?
Two main elements: Book Cover (front, back, spine, & ﬂaps) Interior Layout (ebook vs. print) MulPple Book FormaRng OpPons: eBook (with several sub-‐formats + DRM) Mass Market Paperback Trade Paperback (variaPon on Trim Size) Hardcover (oHen same trim size as Trade Paperback) Create a packaged product
Extremely Short Run PrinPng! Books printed by channel as orders are placed MUCH cheaper than “short print runs” Free to set up on CreateSpace A good way to meet the demand of the rest of your market What is Print-on-Demand?
The dimensions of the front cover CreateSpace “Standard” trim sizes: 5 x 8 inches 5.06 x 7.81 inches 5.25 x 8 inches 5.5 x 8.5 inches 6 x 9 inches 6.14 x 9.21 inches What is “Trim Size”? 6.69 x 9.61 inches 7 x 10 inches 7.44 x 9.69 inches 7.5 x 9.25 inches 8 x 10 inches 8.5 x 11 inches
Faces of the book cover
eBook “reader-‐ready” ﬁle formats: EPUB, MOBI, Smashwords-‐friendly, PDF, HTML, EPUB 3.0, and iAuthor Print book “press-‐ready” ﬁle formats: Print-‐on-‐Demand (special PDF format) www.Createspace.com and www.LightningSource.com or www.IngramSpark.com Print Run (short vs. long), (digital vs. oﬀset) Relevant file formats
Distribution Channels & Format(s)
eBook interior layout concepts Reﬂowable text, acPve Table of Contents, linked notes, HTML links Do fonts maher? How are images treated? Print interior layout concepts Typeface selecPon (Bembo, Bodoni, Caslon, Garamond, Janson, Granjon, Sabon) Line length (10 to 15 words per page) Leading (line spacing) And about a half-‐dozen more… Required before ﬁnalizaPon of print book cover Interior layout & readability
ebook interior layout content Book Cover Image as Page 1 HTML links to anchor site, reviews, and books Customized for each plaoorm Print interior content “Praise For”, Forward, Preface, Acknowledgements From the Author, About the Author DedicaPon Verso page: ISBN and Copyright noPce legal disclaimer Table of Contents (acPve version in ebooks) Bibliography, Index, Notes Interior content complete?
“Post-‐text” links to: Please review this book My next book & my other books My anchor site (www.myname.com) AcPve Table of Contents (TOC) Chapter Endnotes vs. Footnotes vs. Endnotes Book Cover as Page 1 in your ebook eBook conversion extras
What it is? (a variaPon on format) What it promises? (security) What it delivers? (a ﬁg leaf) Why does your choice maher? When do you make the choice? Digital Rights Management (DRM)
Best Digital SoluPon = www.Gumroad.com Low fees, 5% + 25 cents Digital delivery built-‐in Social media Pe-‐ins, re-‐message your customers Post ALL formats, each labeled correctly Book Trailer as Book Cover On-‐site overlay for your blog or other anchor site Requires SSL cerPﬁcate Gumroad video: hhp://www.youtube.com/watch?v=3dVhAyL8-‐w8 Enable anchor site sales
Gumroad overlay checkout
Final Recommendations: A. Distribute your book(s) in seven places: A. eBooks: Amazon, Barnes & Noble, Apple iBookstore, Kobo B. Print-on-Demand: CreateSpace & IngramSpark C. All formats: Your author “anchor” website B. Five key formats for self-publishers: A. MOBI, ePub, PDF, Smashwords-Friendly, “Print-on-Demand” (PoD) C. Where possible, turn off DRM D. Proof your book before & after conversion!
Enjoyed this webinar? WaveCloud has more online! AddiPonal webinars can be viewed here: WaveCloud Webinars Ask quesPons regarding self-‐publishing, request a topic you would like to learn more about, or tell us what you think at firstname.lastname@example.org. WaveCloud Self-Publishing Wednesday Webinar Series:
Questions? Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com
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