Don't let the pigeon drive you crazy! smx east 10.1.14

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Information about Don't let the pigeon drive you crazy! smx east 10.1.14
Marketing

Published on October 1, 2014

Author: andrewsho

Source: slideshare.net

Description

My SMX East presentation on the Google Pigeon update that affected Local SEO.

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Hi. We do SEO for big sites and little ones. I’m going to take off for a while, so please do me a favor….

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Don’t Let the Pigeon Drive You Crazy! Words and pictures by andrew shotland localseoguide.com

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Got it? O.K. Let’s review… View slide

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! View slide

The Great Real Estate Panic of Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! 2014!

Real Estate GWT Impressions 24 Sites (BoomTownROI.com) 700000 600000 500000 400000 300000 200000 100000 Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! 0 1 2 3 4 5 6 7 8 9 10 11 12

20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 Seasonality? Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Real Estate GWT Clicks 24 Sites (BoomTownROI.com) 0 1 2 3 4 5 6 7 8 9 10 11 12

Real Estate Vertical GA Organic Traffic 30000 25000 20000 15000 10000 5000 Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! 24 sites (BoomTownROI.com) 0 Or GWT sucks? 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Real Estate Pigeon Results • Head term rankings down • Long-tail rankings/traffic up • Leads through the roof! • Tech, content & links still work Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14!

Roofing Vertical GWT Impressions 700000 600000 500000 400000 300000 200000 100000 Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! 40 Sites 0 Seasonality! 1 2 3 4 5 6 7 8 9 10 11 12

7000 6000 5000 4000 3000 2000 1000 Ummm…the Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Roofing Vertical GWT Clicks 40 Sites 0 usual 1 2 3 4 5 6 7 8 9 10 11 12

Roofing Vertical GA Organic Traffic 19000 18500 18000 17500 17000 16500 16000 15500 15000 14500 14000 Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! 40 Sites 13500 Definitely seasonality 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

45000 40000 35000 30000 25000 20000 15000 10000 5000 Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Moving Company GWT Impressions 17 Locations 0 Rankings Up ! Then Down… 1 2 3 4 5 6 7 8 9 10 11 12

Moving Company GWT Clicks 800 700 600 500 400 300 200 100 Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! 17 Locations 0 Whatever… 1 2 3 4 5 6 7 8 9 10 11 12

Moving Company GA Organic 1000 900 800 700 600 500 400 300 200 100 Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Search 17 Locations 0 Seasonality … 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Roofing/Moving Conclusions Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Nothing…really…changed

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! What About Directories?

700,000 2,500,000 600,000 2,000,000 500,000 1,500,000 400,000 300,000 1,000,000 200,000 500,000 100,000 U.S. Local Directory Google Traffic U.S. Local Directory Google Traffic 20 Sites 10 Sites Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Here’s What… - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! More Data • Big Local Directory: – “We’re down about 5%” • Fortune 500 Brand: – “Organic Down 6%, PPC Traffic Up 25%! Hmmmmm…”

And of Course Plenty of SPAM Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14!

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Escort Spam

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Lawyers Dallas

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Lowe’s

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Weird Pack Triggers

Key Learning: Don’t Let The Pigeon Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! Drive You Crazy! 8/26/14 (sorry!) 9/19/14

Thank You For Your Kind Attention Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! http://www.twitter.com/localseoguide https://plus.google.com/+AndrewShotland http://www.applemapsmarketing.com http://www.mowillems.com/

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…) SMX East ‘14! I’m back! You didn’t let the pigeon drive you crazy did you? Great! Thanks a lot!

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