Don’t just buy, know how to sell

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Information about Don’t just buy, know how to sell

Published on March 13, 2014

Author: KotakSecurities



As long term investors, we tend to accumulate stocks, but forget to sell them! View our presentation to know why selling is as important as buying.

Don’t just buy, know how to sell

The art of selling • As a long term investor, we accumulate stocks. We buy and then forget about it until many years later. • We inherently believe that even if the markets fall in the short term, they will gain five or ten years down the line. • Patience is a virtue in an investor. But, it is also important to sell. • Here are a few things to know:  It hits your price targets  The stock’s fundamentals change  Market deteriorates

It hits your price targets • Don’t get greedy. There is a reason analysts give price targets over various investment horizons, even long term. Experts analyze the financial health of the company, the past performance of the stock and the trends of the share price. Based on these, analysts predict the maximum and minimum levels of the stock price. • Once a stock crosses the target price, it is not likely to rise much. As a result, you can make the maximum profits by selling the stock at this level. However, check if the price target has been revised.

The stock’s fundamentals change • Companies work within the country’s overall economic and political spheres. Any changes in these environments thus affect companies and their profitability. • For example, a new law which bars companies from importing a certain component and rely on domestic suppliers instead, may change its profitability. This means, the stock’s fundamentals have changed. This is likely to have an impact on the stock’s returns. It may then be wise to sell before the stock price falls further.

Market deteriorates • The stock market goes through phases of bear and bull cycles. This means, for a certain period, it will keep rising or falling. This is often because of positive or negative factors that impact companies across sectors and industries. • For example, the 2008 financial crisis in the US dragged stock markets lower across the world. It has taken seven years for the stock markets to regain the same levels. During such time, it may be worthwhile to reconsider the stocks in your portfolio and sell the laggards.

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Disclaimer: Kotak Securities Limited, Registered Address: 27 BKC, C 27, G Block, Bandra Kurla Complex, Bandra (E) Mumbai 400 051. Correspondence Address: 6th Floor, Kotak Infinity, Building No. 21, Infinity Park, Off Western Express Highway, General AK Vaidya Marg, Malad (East), Mumbai 400097. Tel no: 66056825. SEBI Registration Numbers: NSE INB/INF/INE 230808130, BSE INB 010808153 / INF 011133230, OTC INB 200808136, MCX-SX INE 260808130/ INB 260808135/INF 260808135 , NSDL IN-DP- NSDL-23-97, CDSL IN-DP-CDSL-158-2001, AMFI ARN 0164. Compliance Officer - Mr. Sandeep Chordia. Tel. No: 022 6605 6825. Email id: In case you require any clarification or have any concern, kindly write to us at below email ids: • For Trading Account related queries: • For Demat Account related queries: • Alternatively, you may feel free to contact our customer service desk at our toll free numbers 18002099191 or 1800222299. You may also call at 30305757 by using your city STD code as a prefix. • In case you wish to escalate your concern / query, please write to us at and if you feel you are still unheard, write to our customer service HOD at

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