Published on February 15, 2014
Content Marketing At the heart of this new era of marketing is something called content marketing. Here is a definition: Content marketing is the marketing and business process for creating and distributing valuable and compelling content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. The idea is to own the conversation around a particular topic, and when the opportunity arises, promote your own products and services. Since the users already have a relationship with you via the content and information you are providing, it is a natural extension that they will trust you with handling their needs. In this digital era, it is a trivial matter to make text, audio and video viewable by your target audience via social media channels. It also doesn’t matter if your target lives in Kingston, Jamaica or Timbuktu, Mali. Many consumer facing companies have known this for years, but the professional services industry still hasn’t gotten it. John Deere’s Furrow magazine is the earliest and most successful example of this approach started in 1895. It features valuable information about agriculture, best practices, and of course products and services from John Deere.
The Kansas City engineering and consulting firm Burns & McDonnell Engineering produces the award-winning BenchMark Magazine started in 1913. Coldwell Banker Jamaica has done an excellent job with KUYA magazine which is targeted towards high-end real estate buyers around the world.
Another example is Red Bull. They are a media company that happens to sell energy drinks. Just think of how much money they pour into their Formula 1 racing program and public stunts/gimmicks they perform (content) to gain the world’s attention and sell (market) their product. Coca-Cola recently re-engineered their entire marketing approach around this concept. When you have some free time, please watch this video from Coca-Cola: http://youtu.be/LerdMmWjU_E The digital era allows content marketing to be used in a cost-effective way to enhance your organization’s relationship with relevant individuals. If you would like to start engaging your target audience in a meaningful way that cuts through the noise of traditional advertising and marketing, please contact us today!
Nicholas Mayne 876-877-3644 email@example.com Twitter: http://twitter.com/nmayne Linkedin: http://www.linkedin.com/in/nicholasmayne Facebook: http://www.facebook.com/domaynesocial
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Nicholas Mayne. Domayne Social. Standort Großraum New York City und Umgebung Branche Marketing und Werbung
Nicholas Mayne. Domayne Social | Content Marketer | nicholasmayne.com. Località New York City, Stati Uniti Settore Marketing e pubblicità
Nicholas Mayne. Domayne Social | Content Marketer | nicholasmayne.com. Location United States Industry Marketing and Advertising
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Nicholas Mayne. Domayne Social. Location Greater New York City Area Industry Marketing and Advertising
Nicholas Mayne. Domayne Social | Content Marketer | nicholasmayne.com. Location Greater New York City Area Industry Marketing and Advertising