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Dom c202 d_t07_cover letter

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Information about Dom c202 d_t07_cover letter

Published on March 8, 2014

Author: Comm202

Source: slideshare.net

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Cover Letters COMM202 – Tutorial #5 – 2013W - Dominik o o Nametags out! Think about a joke! Today we cover: 1. Importance of Cover Letters 2. Elements

Cover Letters Feedback Recap Resume Discussion Peer Review Admin

Cover Letters 1. Importance of Cover Letters

Cover Letters Importance of Cover Letters Elements of Cover Letters What are the DIFFERENCES between a resume and a cover letter? eModule Recap

Cover Letters Importance of Cover Letters Elements of Cover Letters WHY? • • • Lets employer know your INTENTIONS Demonstrates WRITTEN COMMUNICATION skills • ZERO mistakes ELABORATE on your stories • Use your Skills Matrix WHY YOU?

Cover Letters Elements of Cover Letters Importance of Cover Letters CAN I do the job? Do I WANT the job? Am I a good FIT?

Cover Letters Importance of Cover Letters …the MOST IMPORTANT point? “Resume is about YOU. Cover Letter is about THEM.” - Sokrates WHY ARE YOU A GOOD MATCH? Elements of Cover Letters

Cover Letters 1. Elements of Cover Letters

Cover Letters Importance of Cover Letters Elements of Cover Letters Feedback for you 1. Opening 5. Integration 3. Closing 4. Branding 2. Skill-Matching

Cover Letters Importance of Cover Letters Elements of Cover Letters Research! Be able to answer… • • • • • • • • • • • What are the main products or services the company offers? Why is this interesting to you? In what locations do they operate/how many employees/annual revenues? How do you describe the firm’s culture? What do you think the work environment will be like? What are the values and/or mission statement? How do these align with your values system? What are the names of the top local execs/recruiters? Who will you address your cover letter to? Do you know anyone within the organization? What is the nature of that relationship? Who are the primary competitors? What do they do better and where can they improve? (A brief SWOT analysis of the industry) What is the topic of a recent media article about this company? Please summarize the main points. Does the company have a Twitter/Facebook/LinkedIn/Glassdoor presence? Have you connected with them via social media? • Have you gained any additional insight from these mediums? Overall, what in your research piqued your interest in this company? What are your most marketable skills for this position? What are your strongest most relevant stories from your skill matrix assignment?

Cover Letters Elements of Cover Letters Importance of Cover Letters 1. Opening 2. Skill-Matching 3. Closing 4. Branding 5. Integration Intro to the hook Interest / Passion + Company Fit + Summarize Skills [+ Optional Name Drop]

Cover Letters Elements of Cover Letters Importance of Cover Letters 1. Opening 2. Skill-Matching 3. Closing 4. Branding 5. Integration Show them why you’re the best! Skills from Skills Matrix + Experience (2-3 examples) + Education (how you will leverage BCom) + Matching Qualifications (what sets you apart?)

Cover Letters Elements of Cover Letters Importance of Cover Letters 1. Opening 2. Skill-Matching 3. Closing 4. Branding 5. Integration The LINK is a must! C A R L Context Action Result Link Each paragraph proves that you have the necessary skills to be successful on the job Don’t forget to always link back to the job posting!

Cover Letters Elements of Cover Letters Importance of Cover Letters 1. Opening 2. Skill-Matching 3. Closing 4. Branding 5. Integration Leave an impression! • Possibly the most important part of your cover letter. • Your final impression! • Restate your skills! BUT use different wording. • • • • Summarize Strengths! Show your passion! Thank them. Use a call to action (follow up) “Mister Bundschuh, thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and hope to hear from you soon.”

Cover Letters Elements of Cover Letters Importance of Cover Letters 1. Opening 2. Skill-Matching 3. Closing 4. Branding 5. Integration WHAT DOES MEAN?

Cover Letters Elements of Cover Letters Importance of Cover Letters 1. Opening 2. Skill-Matching 3. Closing Do you understand what you’re getting yourself into? • About leaving a good impression • Must be consistent throughout your cover letter • Make sure it fits with both the company’s values, culture, and your expectations • Use industry jargon/companyspecific language 4. Branding 5. Integration

Cover Letters Elements of Cover Letters Importance of Cover Letters 1. Opening 2. Skill-Matching 3. Closing 4. Branding 5. Integration • Visual Matching: Your cover letter and resume must use the same formatting. • Do NOT send in a generic cover letter and generic resume (40% of your grade is MATCHING!) • COMM 202 has hundreds of students. Your dream job as well. • How will you be different and stick out?

Cover Letters Elements of Cover Letters Importance of Cover Letters 1. Opening 2. Skill-Matching 3. Closing 4. Branding 5. Integration What else? • Cover letters allow you to address any “elephant in the room” situations (relocation required, bad grades, etc.) • Word choice – overly emotional words (deeply honored, it would be a blessing) • Grammar & spelling – 2+ mistakes = -40%

Cover Letters Elements of Cover Letters Importance of Cover Letters 1. Opening 2. Skill-Matching 3. Closing • Be active, not passive – “I had to check customer orders” – “Customer orders were checked” • Avoid using long-winded sentences – Be succinct & to the point! • Cover letter must match resume – Header, Font Size, Font Type, Margins, etc. 4. Branding 5. Integration

Cover Letters

Cover Letters

Cover Letters Importance of Cover Letters Elements of Cover Letters ADMIN  Cover Letter Assignment  Write your cover letter draft  Bring two printed cover letter drafts to next tutorial for peer review  Final Resume & Cover Letters due Mar 21st, 2PM  Group Office Hours (next week)  Sign up on COOL Next week: TUTORIAL Bring two versions of your cover letter!

TODAY’S GOLDEN NUGGET Importance of Cover Letters Cover Letters Elements of Cover Letters 1. Resume is about YOU, cover letter is about THEM. 2. Branding helps you stand out. 3. Personally connect with the company!

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