Doing Better with Less

25 %
75 %
Information about Doing Better with Less
Business & Mgmt

Published on March 12, 2009

Author: ixtlan

Source: slideshare.net

Description

Why is the social networks phenomenon relevant to business?

Doing better with less Why is the social networks phenomenon relevant to business? London, 22 nd October 2003

Why is the social networks phenomenon relevant to business?

Agenda Context, purpose, objectives Why is the social networks phenomenon relevant to business? What does this mean for you? Discussion, Q&A

Context, purpose, objectives

Why is the social networks phenomenon relevant to business?

What does this mean for you?

Discussion, Q&A

The law firm group History Recently worked on Metrotwin – social utility British Airways Recommendation engine Carphone Warehouse Social, eCommerce strategy Working on User generated viral video Food brand Web syndication engine Transactions in the ‘long tail’ Insurance industry

History

Recently worked on

Metrotwin – social utility

British Airways

Recommendation engine

Carphone Warehouse

Social, eCommerce strategy

Working on

User generated viral video

Food brand

Web syndication engine

Transactions in the ‘long tail’

Insurance industry

The Big Picture – Arrival of the Network Economy

The Big Picture – Hierarchy to Network Open Source Slime mould, Swarms & Emergent behaviour Peer production proven to outperform conventional command & control organisation SourceForge: 180k projects, 1.9m users Yochai Benkler – Linux and the nature of the firm Open Source Census Europe shows the highest usage with the United States lagging behind US Law: Open Source mandated for IT healthcare systems The rise of Ubuntu (& the fall of Microsoft?)

Open Source

Slime mould, Swarms & Emergent behaviour

Peer production proven to outperform conventional command & control organisation

SourceForge: 180k projects, 1.9m users

Yochai Benkler – Linux and the nature of the firm

Open Source Census

Europe shows the highest usage with the United States lagging behind

US Law: Open Source mandated for IT healthcare systems

The rise of Ubuntu (& the fall of Microsoft?)

The Big Picture – Social software changes behaviour The Social Software Revolution 300m+ individuals in social networks and online communities (internet users just passed 1bn mark) YouTube grew from 1 to 100 million users in 18 months; Google took 72 months At December 2007, there were 50m virtual world users, led by Second Life with 11m Facebook More than 150 million active users More than 800 million photos uploaded to the site each month More than 20 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month More than 20 million active user groups exist on the site

The Social Software Revolution

300m+ individuals in social networks and online communities (internet users just passed 1bn mark)

YouTube grew from 1 to 100 million users in 18 months; Google took 72 months

At December 2007, there were 50m virtual world users, led by Second Life with 11m

Facebook

More than 150 million active users

More than 800 million photos uploaded to the site each month

More than 20 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month

More than 20 million active user groups exist on the site

The Big Picture – Markets are conversations The year of Twitter 2000 new users per day Approaching 5m users Celebrity take up Stephen Fry Jonathan Ross Comedians Obama has the highest number of followers on Twitter Serious business use News gathering Market intelligence Product announcements Dell, Ford, Kodak, Samsung, Starbucks New ways of story telling Japan The year of monetizing data ‘ Sentiment engines’

The year of Twitter

2000 new users per day

Approaching 5m users

Celebrity take up

Stephen Fry

Jonathan Ross

Comedians

Obama has the highest number of followers on Twitter

Serious business use

News gathering

Market intelligence

Product announcements

Dell, Ford, Kodak, Samsung, Starbucks

New ways of story telling

Japan

The year of monetizing data

‘ Sentiment engines’

So what?

So what? Classes of Business Benefit Intangible Tangible Source of contribution Customer Loyalty & Brand Awareness Direct Revenue Lower Operational Expense Comment Customer/Member profile √   √ Customer intelligence & extending market reach at low cost Advocacy/pass through revenue √ √ √ Sales channel for complimentary products/services Group Discounts √ √   Special offers to subscribers Affiliation √ √   Viral sales Member-Member commerce √ √   Packaging brand products to serve customer's own network Offline events √ √   Forms deeper relationships Competitive research √ √ √ Access to opinions using polls/surveys Product development & feedback √ √ √ Lower service development costs Peer-to-peer self-help √ √ √ Reduces contact centre traffic Membership √ √ √ Friends invitations. Member get member

How? The implications of the end user supplying itself are far reaching Small pieces loosely joined Simple, lightweight tools (‘doing better with less’) Mashups, widgets Web 1.0 vs Web 2.0 1.0 Centralised. People come to you (pull) 2.0 De-centralised. Go to where people are (push) Imaginative use of ‘ Cloud Web services’ Smarter organisation Re-use of excess capacity ‘ Bioteams’ Swarm behaviour From Intranets to social networks

The implications of the end user supplying itself are far reaching

Small pieces loosely joined

Simple, lightweight tools (‘doing better with less’)

Mashups, widgets

Web 1.0 vs Web 2.0

1.0 Centralised. People come to you (pull)

2.0 De-centralised. Go to where people are (push)

Imaginative use of ‘ Cloud Web services’

Smarter organisation

Re-use of excess capacity

‘ Bioteams’

Swarm behaviour

From Intranets to social networks

Network statistics “ People have figured out they get far better information and support from one another than the companies that are supposed to serve them”.

“ People have figured out they get far better information and support from one another than the companies that are supposed to serve them”.

Discovery of unmet needs

Discuss, Q&A L’Oreal – Write a priceless ad McDonald’s Global Casting Nokia – Share your idea Muji “ make and send us an object for a place in your home we don’t have a product for”

L’Oreal – Write a priceless ad

McDonald’s Global Casting

Nokia – Share your idea

Muji

“ make and send us an object for a place in your home we don’t have a product for”

Add a comment

Related presentations

Related pages

Doing Better with Less - Public Service for the Future ...

Read how Accenture works with our clients to provide powerful solutions to do better with less, so governments can deliver public service for the future.
Read more

Analyst's Corner: Doing Better with Less - Oracle

AT ORACLE: Analyst's Corner Doing Better with Less By Philip J. Gill . New systems and more applications help drive many of today’s data center ...
Read more

Six Simple Rules For Doing Better With Less - Forbes

Six Simple Rules For Doing Better With Less: The Laws of Subtraction by Matthew May
Read more

‘Doing Better With Less’* - The IOI

‘Doing Better With Less’* *With acknowledgement to: Boyle, R. and MacCarthaigh, M. (2011), Fit for Purpose? Challenges for Irish Public Administration ...
Read more

A Business Revolution: Doing Better with Less (SD) - YouTube

A Business Revolution: Doing Better with Less (SD) - "Compression Thinking" is a distillation of 30 years of research by Robert W. "Doc" Hall ...
Read more

Doing Better with Less - reason.org

by Professor Jeff Bennett Project Director: Julian Morris Reason Foundation Policy Brief No. 129 July 2015 Doing Better with Less: Lessons for California ...
Read more

Doing Better with Less | Ron Jacobs

All across the world things are slowing down. In many places they have come to a dead stop. As I write this blog entry I’m sitting at the ...
Read more

Doing Better with Less - YouTube

Glimpse to "Seeing the Music" Lecture with Murat Erdemsel. Episode #2 ...less is more - Duration: 3:47. Murat Erdemsel 2,999 views
Read more

Doing Better with Less - Allied Command Transformation

NATO can do better and achieve more towards the goals of the Connected Forces Initiative, as seen through the successful influence on Afghanistan ...
Read more

Doing Better with Less | EDUCAUSE

The challenges facing higher education in the United States today are unprecedented. The list is long, with no relief in sight: The financial model of ...
Read more